Updated 2026-01-15

Best Email Marketing Tools for Ice Cream Shops

Announce new flavors, drive seasonal traffic, and build loyalty with the right email platform.

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Ice cream shops are seasonal and community-driven. Email marketing announces new flavors, promotes seasonal events, and builds the kind of loyal following that keeps customers coming back. From opening day to special edition flavors, email keeps your community excited and engaged. Here are 13 tools ranked for ice cream shops.

Why Ice Cream Shops Need Email Marketing

New Flavor Announcements

New flavors create excitement. Email alerts drive immediate visits from customers eager to try the latest creation.

Seasonal Marketing

Opening day, summer promotions, and holiday specials are peak revenue opportunities. Email amplifies these events.

Loyalty Programs

Ice cream customers visit frequently. Loyalty emails with punch card rewards and birthday freebies build lasting relationships.

Event and Catering Promotion

Birthday parties, catering, and special events are high-margin services. Email promotes these to your existing customer base.

13 Best Email Marketing Tools for Ice Cream Shops

Our Top Pick for Ice Cream Shops
#1
Sequenzy

Email marketing with AI-powered sequences and automation.

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Best for
Ice cream shops wanting automated flavor announcements and loyalty campaigns
Pricing
$29/month for 50,000 emails

Pros

  • AI generates ice cream-specific sequences
  • Preference tagging
  • Pay per email

Cons

  • No POS integration
  • Newer platform
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#2
Mailchimp

Well-known email platform.

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Best for
Small ice cream shops
Pricing
Free up to 500 contacts, then $13/month

Pros

  • Easy
  • Free tier
  • Fun templates

Cons

  • Basic automation
See Full Comparison
#3
Constant Contact

Small business email.

Visit
Best for
Event-focused shops
Pricing
$12/month for 500 contacts

Pros

  • Phone support
  • Event tools

Cons

  • Dated
See Full Comparison
#4
Brevo

Affordable with SMS.

Visit
Best for
Budget-conscious
Pricing
Free up to 300 emails/day

Pros

  • Affordable
  • SMS

Cons

  • Basic
See Full Comparison
#5
ActiveCampaign

Advanced automation.

Visit
Best for
Multi-location shops
Pricing
$29/month for 1,000 contacts

Pros

  • Automation

Cons

  • Complex
See Full Comparison
#6
AWeber

Simple.

Visit
Best for
Very small
Pricing
Free up to 500

Pros

  • Simple

Cons

  • Basic
See Full Comparison
#7
GetResponse

Landing pages.

Visit
Best for
Party/event bookings
Pricing
$15.60/month

Pros

  • Landing pages

Cons

  • Per-contact
See Full Comparison
#8
Campaign Monitor

Templates.

Visit
Best for
Design-focused
Pricing
$11/month

Pros

  • Templates

Cons

  • Limited
See Full Comparison
#9
ConvertKit

Creator.

Visit
Best for
Not recommended
Pricing
Free up to 10,000

Pros

  • Free

Cons

  • Wrong audience
See Full Comparison
#10
HubSpot

CRM.

Visit
Best for
Not recommended
Pricing
Free CRM

Pros

  • CRM

Cons

  • Expensive
See Full Comparison
#11
Klaviyo

E-commerce.

Visit
Best for
Not recommended
Pricing
Free up to 250

Pros

  • Free

Cons

  • E-commerce
See Full Comparison
#12
Drip

E-commerce.

Visit
Best for
Not recommended
Pricing
$39/month

Pros

  • Automation

Cons

  • Wrong use case
See Full Comparison
#13
Customer.io

Event-driven.

Visit
Best for
Not recommended
Pricing
$100/month

Pros

  • Powerful

Cons

  • Overkill

Feature Comparison

FeatureSequenzyMailchimpBrevoConstant Contact
Flavor alerts
AI-automated
Manual
Manual
Calendar
Birthday automation
Yes
Basic
Basic
Yes
Free tier
No
500 contacts
300 emails/day
No
Starting price
$29/mo
$13/mo
Free
$12/mo

Email Sequences Every Ice Cream Shop Needs

These are the essential automated email sequences that will help you grow your business and keep clients coming back.

New Flavor Alert

Trigger: New flavor launched

Drive visits with new flavor excitement.

On launch
New flavor alert: [Flavor Name] — available now!

Delicious photo, description, and limited-time availability messaging.

Birthday Celebration

Trigger: Customer birthday

Birthday loyalty.

Birthday
Happy birthday! Free scoop on us

Free scoop coupon. Brings in the birthday person plus their friends/family.

Season Opening

Trigger: Opening day each year

Build excitement for the new season.

Opening day
We are OPEN! First day of the season — come celebrate

Opening day celebration with hours, new flavors, and any specials.

Create These Sequences with AI

New Flavors Drive Visits

Ice cream fans are flavor adventurers. A new flavor email alert with a gorgeous photo drives immediate visits from customers eager to try the latest creation. Limited-edition flavors with urgency messaging work even better.

Birthday Clubs Are a Revenue Machine

A free birthday scoop costs you $2 but brings in the birthday person plus friends and family who all buy. Birthday club emails are the highest-ROI loyalty tactic for ice cream shops.

Seasonal Excitement Builds Community

Opening day, summer events, and seasonal specials create community moments. Email builds anticipation and drives traffic to these events, creating a loyal following that returns year after year.

Frequently Asked Questions

Ready to grow your ice cream shop practice?

Start your free trial today. Set up your first email sequence in minutes with AI-powered content generation.

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Sequenzy - Complete Pricing Guide

Pricing Model

Sequenzy uses subscriber-based pricing. You only pay for subscribers active in sequences (automations). Inactive subscribers are free to store.

All Pricing Tiers

  • 0-100 subscribers: Free (Free annually) - 3k emails/month
  • 101-1,000 subscribers: $19/month ($205/year annually) - 15k emails/month
  • 1,001-5,000 subscribers: $29/month ($313/year annually) - 60k emails/month
  • 5,001-10,000 subscribers: $49/month ($529/year annually) - 120k emails/month
  • 10,001-25,000 subscribers: $99/month ($1069/year annually) - 300k emails/month
  • 25,001-50,000 subscribers: $199/month ($2149/year annually) - 600k emails/month
  • 50,001-100,000 subscribers: $349/month ($3769/year annually) - 1.2M emails/month
  • 100,000+ subscribers: Custom pricing (Custom annually) - Unlimited emails/month

Yearly billing: All plans offer a 10% discount when billed annually.

Free Plan Features (2,500 emails/month)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations
  • Full REST API access
  • Custom sending domain

Paid Plan Features (1,000 - 100,000 subscribers)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations (Stripe, Paddle, Lemon Squeezy)
  • Full REST API access
  • Custom sending domain

Enterprise Plan Features (100,000+ subscribers)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations
  • Full REST API access
  • Custom sending domain

Important Pricing Notes

  • You only pay for subscribers who are active in automations/sequences
  • Storing inactive subscribers is free
  • No hidden fees - all features included in the price
  • No credit card required for free tier

Contact

  • Pricing Page: https://sequenzy.com/pricing
  • Sales: hello@sequenzy.com