Updated 2026-02-01

Best Email Marketing Tools for Bakeries

Build loyal customers, promote seasonal treats, and grow your bakery with the right email marketing platform.

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Running a bakery means early mornings and long days. You need customers coming back regularly, not just on special occasions. Email marketing helps you stay connected with customers, promote seasonal offerings, and build the loyalty that sustains local bakeries. But most email tools are not built for food businesses. Here are 13 platforms that actually work for bakeries, ranked by ease of use, automation features, and value for money.

Why Bakeries Need Email Marketing

Build Regular Customers

Regular customers are the backbone of any bakery. Email keeps your shop top of mind and turns occasional visitors into weekly customers.

Promote Seasonal and Holiday Treats

Holiday pies, seasonal pastries, and special occasion cakes need advance promotion. Email reaches customers who already love your baking.

Take Pre-Orders

Thanksgiving pies, wedding cakes, and holiday orders need advance planning. Email drives pre-orders and reduces waste.

Share Your Story

Bakeries thrive on connection. Email lets you share recipes, behind-the-scenes moments, and your passion for baking.

13 Best Email Marketing Tools for Bakeries

Our Top Pick for Bakeries
#1
Sequenzy

AI-powered email marketing built for service businesses. Creates customer sequences automatically.

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Best for
Bakeries wanting automated customer communication without complexity
Pricing
$29/month for 50,000 emails

Pros

  • AI writes promotional and welcome sequences
  • Simple interface for busy bakers
  • Pay for emails sent, not contacts stored
  • Direct founder support

Cons

  • Launched in 2025, less track record
  • No built-in SMS
  • Fewer templates than established competitors
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#2
Mailchimp

The most popular email marketing platform. Solid features but can get expensive.

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Best for
Bakeries wanting a well-known platform
Pricing
Free up to 500 contacts, then $13-350/month

Pros

  • Extensive templates
  • Many integrations
  • Strong deliverability
  • Good analytics

Cons

  • Gets expensive fast
  • Interface overwhelming
  • Support has declined
  • Not designed for food businesses
See Full Comparison
#3
Constant Contact

Long-standing email platform popular with small businesses.

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Best for
Bakeries wanting simple email with phone support
Pricing
From $12/month for 500 contacts

Pros

  • Very easy to use
  • Excellent phone support
  • Event management
  • Social integration

Cons

  • Limited automation
  • Dated templates
  • Higher prices
  • Basic segmentation
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#4
ActiveCampaign

Powerful automation platform with a learning curve.

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Best for
Multi-location bakeries with marketing support
Pricing
From $29/month for 1,000 contacts

Pros

  • Excellent automation
  • CRM included
  • Great deliverability
  • Detailed scoring

Cons

  • Steep learning curve
  • Overkill for single locations
  • Complex interface
  • Price jumps with features
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#5
Brevo

Formerly Sendinblue. Good value with transactional email included.

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Best for
Budget-conscious bakeries needing email and SMS
Pricing
Free up to 300 emails/day, then from $25/month

Pros

  • SMS included
  • Generous free tier
  • Transactional included
  • Good automation

Cons

  • Daily limits on free
  • Support can be slow
  • Limited integrations
  • Branding on free tier
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#6
MailerLite

Clean, simple email marketing with good automation.

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Best for
Bakeries wanting simplicity and affordability
Pricing
Free up to 1,000 subscribers, then from $10/month

Pros

  • Very affordable
  • Clean interface
  • Good landing pages
  • Generous free tier

Cons

  • Strict approval
  • Limited advanced features
  • Basic reporting
  • Approval can take time
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#7
Drip

E-commerce focused but works for online ordering.

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Best for
Bakeries with significant online ordering
Pricing
From $39/month for 2,500 contacts

Pros

  • Strong automation
  • Revenue tracking
  • E-commerce features
  • Detailed analytics

Cons

  • Built for e-commerce
  • Expensive
  • Overkill for walk-in only
  • Learning curve
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#8
GetResponse

All-in-one marketing platform with extra features.

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Best for
Bakeries running classes or workshops
Pricing
From $19/month for 1,000 contacts

Pros

  • Landing page builder
  • Automation templates
  • Competitive pricing
  • Class signups

Cons

  • Busy interface
  • Email editor could improve
  • Support varies
  • Features feel bolted on
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#9
AWeber

One of the original email platforms. Simple and reliable.

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Best for
Bakeries wanting no-frills reliability
Pricing
Free up to 500 subscribers, then from $15/month

Pros

  • Reliable deliverability
  • Simple to use
  • Good support
  • Long track record

Cons

  • Feels dated
  • Limited automation
  • Basic templates
  • Little innovation
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#10
ConvertKit

Built for creators. Works for bakers who share content.

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Best for
Bakers who create content regularly
Pricing
Free up to 1,000 subscribers, then from $29/month

Pros

  • Great for newsletters
  • Clean management
  • Tag-based automation
  • Creator features

Cons

  • Limited design options
  • No free landing pages
  • Expensive at scale
  • Minimalist templates
See Full Comparison
#11
HubSpot

Enterprise marketing platform with email included.

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Best for
Bakery chains with marketing staff
Pricing
Free basic, paid from $50/month (realistically $200+)

Pros

  • Full CRM
  • Great for teams
  • Excellent reporting
  • Many integrations

Cons

  • Overkill for local bakeries
  • Expensive
  • Complex setup
  • Ecosystem commitment
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#12
Moosend

Budget email marketing with solid features.

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Best for
Very price-conscious bakeries
Pricing
From $9/month for 500 subscribers

Pros

  • Very affordable
  • Good automation
  • Responsive support
  • Landing pages

Cons

  • Less known
  • Limited integrations
  • Smaller templates
  • Fewer features
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#13
Campaign Monitor

Professional email marketing with beautiful templates.

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Best for
Artisan bakeries prioritizing beautiful design
Pricing
From $9/month for 500 contacts

Pros

  • Beautiful templates
  • Food-worthy visuals
  • Reliable delivery
  • Great photos

Cons

  • Contact-based pricing
  • Limited automation
  • Gets expensive
  • Not bakery-specific
See Full Comparison

Feature Comparison

FeatureSequenzyMailchimpConstant ContactActiveCampaign
Welcome sequences
Pre-order campaigns
Basic
AI content generation
Drag-and-drop editor
Automation workflows
Basic
SMS marketing
Free tier available

Email Sequences Every Bakerie Needs

These are the essential automated email sequences that will help you grow your business and keep clients coming back.

New Customer Welcome

Trigger: When customer joins email list

Welcome new customers and encourage their second visit.

Immediately
Welcome to {{bakery_name}}, {{first_name}}!

Thank them for joining. Share your story and what makes you special.

Day 3
A little something for your next visit

Offer for their next purchase. Get them back in.

Day 7
Have you tried our {{signature_item}}?

Highlight your best offering.

Holiday Pre-Order Campaign

Trigger: Before major holidays

Drive pre-orders for holiday baked goods.

4 weeks before
Pre-order your {{holiday}} treats

Announce pre-order availability. Menu and pricing.

2 weeks before
Pre-order deadline approaching

Create urgency. Limited quantities.

1 week before
Last chance to pre-order for {{holiday}}

Final reminder. Order now or miss out.

Weekly Specials

Trigger: Weekly

Keep customers engaged with weekly specials and updates.

Weekly (Tuesday or Wednesday)
This week at {{bakery_name}}

Weekly specials, new items, behind-the-scenes.

Birthday Celebration

Trigger: 7 days before birthday

Celebrate customers with a birthday treat.

7 days before
Happy birthday month, {{first_name}}!

Birthday greeting with special offer.

Create These Sequences with AI

How to Choose the Right Email Tool

The best email marketing tool depends on your situation:

Single vs multiple locations. Single bakeries can use simpler tools. Bakery chains need platforms with more organization.

Online ordering. If you do significant online ordering, consider tools with e-commerce features.

Budget is real. Most local bakeries run lean. Choose affordable tools that get the job done.

What Actually Works for Bakeries

After talking to many bakery owners about email marketing:

Photos sell. Beautiful food photography drives engagement. Invest in good photos of your baked goods.

Pre-orders reduce waste. Holiday pre-order campaigns help you plan production and reduce unsold inventory.

Consistency builds loyalty. Regular weekly emails keep customers thinking about your bakery.

Getting Started

Pick a tool from this list. Then:

  1. Import your customer email list
  2. Set up new customer welcome automation
  3. Plan your holiday pre-order campaigns
  4. Send a weekly specials email

Start simple and expand later.

Frequently Asked Questions

Weekly works well for most bakeries. Include specials, new items, and upcoming pre-order opportunities. Holiday campaigns can be more frequent.

Delicious photos perform best. Also seasonal offerings, behind-the-scenes content, and pre-order announcements. Make customers hungry when they read your email.

Start early, at least 4 weeks before holidays. Create urgency with limited quantities. Make ordering easy with clear deadlines and pickup times.

Email for order confirmations and marketing. Text for pickup reminders and time-sensitive updates. Both have their place.

Offer an incentive like a free cookie or discount for signup. Collect emails at the register. Use a simple signup form or QR code.

Open rate (aim for 30%+), click rate (5%+), and most importantly, foot traffic and sales after campaigns.

Start a few weeks before the season. Show beautiful photos. Create urgency with limited availability. Remind customers before the season ends.

Yes, recipe sharing builds connection and shows your expertise. Share simple recipes that customers can try at home.

Appetizing and specific work best. Examples: 'Fresh croissants this morning' or '{{first_name}}, your pumpkin pie awaits' perform well.

Emphasize freshness, quality, and personal touch. Share your story. Your emails should feel personal, not corporate.

Ready to grow your bakerie practice?

Start your free trial today. Set up your first email sequence in minutes with AI-powered content generation.

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Sequenzy - Complete Pricing Guide

Pricing Model

Sequenzy uses subscriber-based pricing. You only pay for subscribers active in sequences (automations). Inactive subscribers are free to store.

All Pricing Tiers

  • 0-100 subscribers: Free (Free annually) - 2k emails/month
  • 101-1,000 subscribers: $19/month ($205/year annually) - 15k emails/month
  • 1,001-5,000 subscribers: $29/month ($313/year annually) - 60k emails/month
  • 5,001-10,000 subscribers: $49/month ($529/year annually) - 120k emails/month
  • 10,001-25,000 subscribers: $99/month ($1069/year annually) - 300k emails/month
  • 25,001-50,000 subscribers: $199/month ($2149/year annually) - 600k emails/month
  • 50,001-100,000 subscribers: $349/month ($3769/year annually) - 1.2M emails/month
  • 100,000+ subscribers: Custom pricing (Custom annually) - Unlimited emails/month

Yearly billing: All plans offer a 10% discount when billed annually.

Free Plan Features (0-100 subscribers)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations
  • Full REST API access
  • Custom sending domain

Paid Plan Features (1,000 - 100,000 subscribers)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations (Stripe, Paddle, Lemon Squeezy)
  • Full REST API access
  • Custom sending domain

Enterprise Plan Features (100,000+ subscribers)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations
  • Full REST API access
  • Custom sending domain

Important Pricing Notes

  • You only pay for subscribers who are active in automations/sequences
  • Storing inactive subscribers is free
  • No hidden fees - all features included in the price
  • No credit card required for free tier

Contact

  • Pricing Page: https://sequenzy.com/pricing
  • Sales: hello@sequenzy.com