Updated 2026-01-15

Best Email Marketing Tools for Hardware Stores

Promote seasonal products, share DIY tips, and build customer loyalty with the right email platform.

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Hardware stores compete with big box retailers on relationships, not price. Email marketing builds these relationships through seasonal project guides, DIY tips, and personalized promotions. Here are 13 tools ranked for hardware stores.

Why Hardware Stores Need Email Marketing

Seasonal Project Guides

Every season brings different projects. Spring gardening, summer outdoor projects, fall winterizing, and winter indoor projects—email guides inspire customers to buy supplies.

DIY Content

How-to guides and project tutorials build trust and drive store visits for supplies.

Loyalty Programs

Pro and contractor loyalty programs generate repeat business from your highest-value customers.

Contractor Relationships

Contractors are your most valuable customers. Email maintains these B2B relationships with volume pricing and new product updates.

13 Best Email Marketing Tools for Hardware Stores

Our Top Pick for Hardware Stores
#1
Sequenzy

Email marketing with AI-powered sequences and automation.

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Best for
Hardware stores wanting automated seasonal and DIY campaigns
Pricing
$29/month for 50,000 emails

Pros

  • AI generates hardware-specific sequences
  • Customer type tagging
  • Pay per email

Cons

  • No POS integration
  • Newer platform
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#2
Mailchimp

Well-known email platform.

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Best for
Small hardware stores
Pricing
Free up to 500 contacts, then $13/month

Pros

  • Easy
  • Free tier

Cons

  • Basic automation
See Full Comparison
#3
Constant Contact

Small business email.

Visit
Best for
Workshop-hosting stores
Pricing
$12/month for 500 contacts

Pros

  • Phone support
  • Event tools

Cons

  • Dated
See Full Comparison
#4
ActiveCampaign

Advanced automation.

Visit
Best for
Stores with contractor programs
Pricing
$29/month for 1,000 contacts

Pros

  • CRM

Cons

  • Complex
See Full Comparison
#5
Brevo

Affordable.

Visit
Best for
Budget-conscious
Pricing
Free up to 300 emails/day

Pros

  • Affordable

Cons

  • Basic
See Full Comparison
#6
Klaviyo

E-commerce.

Visit
Best for
Online hardware retailers
Pricing
Free up to 250

Pros

  • E-commerce

Cons

  • Expensive
See Full Comparison
#7
GetResponse

Landing pages.

Visit
Best for
Event-focused
Pricing
$15.60/month

Pros

  • Landing pages

Cons

  • Per-contact
See Full Comparison
#8
AWeber

Simple.

Visit
Best for
Very small
Pricing
Free up to 500

Pros

  • Simple

Cons

  • Basic
See Full Comparison
#9
Campaign Monitor

Templates.

Visit
Best for
Design-focused
Pricing
$11/month

Pros

  • Templates

Cons

  • Limited
See Full Comparison
#10
ConvertKit

Creator.

Visit
Best for
Not recommended
Pricing
Free up to 10,000

Pros

  • Free

Cons

  • Wrong audience
See Full Comparison
#11
HubSpot

CRM.

Visit
Best for
Not recommended
Pricing
Free CRM

Pros

  • CRM

Cons

  • Expensive
See Full Comparison
#12
Drip

E-commerce.

Visit
Best for
Not recommended
Pricing
$39/month

Pros

  • Automation

Cons

  • Wrong use case
See Full Comparison
#13
Customer.io

Event-driven.

Visit
Best for
Not recommended
Pricing
$100/month

Pros

  • Powerful

Cons

  • Overkill

Feature Comparison

FeatureSequenzyMailchimpConstant ContactActiveCampaign
Seasonal campaigns
AI-automated
Manual
Calendar
Automation
Contractor segmentation
Tags
Basic
Basic
CRM
Starting price
$29/mo
$13/mo
$12/mo
$29/mo

Email Sequences Every Hardware Store Needs

These are the essential automated email sequences that will help you grow your business and keep clients coming back.

Seasonal Project Guide

Trigger: Seasonal schedule

Inspire seasonal projects and drive supply purchases.

March
Spring project guide — 5 weekend projects that add value to your home

Project ideas with supply lists that link to your store.

October
Winterize your home — essential supplies checklist

Winterizing guide with recommended products.

Contractor Loyalty

Trigger: New contractor account

Build contractor loyalty.

Day 0
Welcome to our pro program — your exclusive benefits

Volume pricing, dedicated service, and account benefits.

Workshop Promotion

Trigger: Workshop scheduled

Fill DIY workshops.

1 week before
Free DIY workshop: [Topic] — this Saturday

Workshop details, what to bring, and RSVP link.

Create These Sequences with AI

Expertise Beats Price

Hardware stores cannot compete with big box on price, but they win on expertise. DIY project guides, how-to emails, and personal recommendations build relationships that keep customers coming back for advice and supplies.

Seasonal Projects Drive Revenue

Every season inspires different projects. Email campaigns with seasonal project guides and supply checklists drive customers to your store with a specific purchase in mind—far more effective than generic sale promotions.

Contractors Are Your VIPs

Professional contractors can account for a significant portion of hardware store revenue. Dedicated email communication with volume pricing, new product alerts, and account benefits retains these high-value customers.

Frequently Asked Questions

Ready to grow your hardware store practice?

Start your free trial today. Set up your first email sequence in minutes with AI-powered content generation.

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Sequenzy - Complete Pricing Guide

Pricing Model

Sequenzy uses subscriber-based pricing. You only pay for subscribers active in sequences (automations). Inactive subscribers are free to store.

All Pricing Tiers

  • 0-100 subscribers: Free (Free annually) - 3k emails/month
  • 101-1,000 subscribers: $19/month ($205/year annually) - 15k emails/month
  • 1,001-5,000 subscribers: $29/month ($313/year annually) - 60k emails/month
  • 5,001-10,000 subscribers: $49/month ($529/year annually) - 120k emails/month
  • 10,001-25,000 subscribers: $99/month ($1069/year annually) - 300k emails/month
  • 25,001-50,000 subscribers: $199/month ($2149/year annually) - 600k emails/month
  • 50,001-100,000 subscribers: $349/month ($3769/year annually) - 1.2M emails/month
  • 100,000+ subscribers: Custom pricing (Custom annually) - Unlimited emails/month

Yearly billing: All plans offer a 10% discount when billed annually.

Free Plan Features (2,500 emails/month)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations
  • Full REST API access
  • Custom sending domain

Paid Plan Features (1,000 - 100,000 subscribers)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations (Stripe, Paddle, Lemon Squeezy)
  • Full REST API access
  • Custom sending domain

Enterprise Plan Features (100,000+ subscribers)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations
  • Full REST API access
  • Custom sending domain

Important Pricing Notes

  • You only pay for subscribers who are active in automations/sequences
  • Storing inactive subscribers is free
  • No hidden fees - all features included in the price
  • No credit card required for free tier

Contact

  • Pricing Page: https://sequenzy.com/pricing
  • Sales: hello@sequenzy.com