Choosing the Right Platform as a Solopreneur
The best email marketing tool for you depends on where you are in your journey and what you sell.
If you are just starting out, use a free tier. Kit at 10,000 free subscribers is the obvious choice for audience building. MailerLite at 1,000 free subscribers is better for general marketing. Build your list and learn the basics before paying for advanced tools.
If you sell digital products or courses, look for automation that handles sales funnels. Kit, Sequenzy, and ActiveCampaign all handle product launch sequences and ongoing sales automation. Sequenzy's AI generates these sequences for you, which saves significant time when you are doing everything alone.
If your newsletter is your product, Beehiiv is purpose-built for newsletter businesses with built-in monetization and referral programs. Buttondown is the minimalist alternative for writers who just want to write.
The Solopreneur Email System
Three automations form the foundation of a solopreneur email system:
Welcome sequence converts subscribers into fans. New subscribers are at peak interest. A 4-7 email sequence that delivers value, tells your story, and introduces your offer capitalizes on that attention window.
Evergreen sales funnel sells while you sleep. After the welcome sequence, move subscribers into a nurture flow that periodically presents your products. Testimonials, case studies, and value-driven content build desire over time.
Re-engagement sequence keeps your list healthy. Subscribers who stop opening emails drag down your deliverability. A simple three-email re-engagement sequence either wins them back or cleans them off your list.
Getting Started
Start with these steps regardless of which platform you choose:
- Create a lead magnet that solves a specific problem for your ideal customer
- Set up a welcome sequence that delivers value and introduces your offer
- Commit to a consistent sending schedule even if it is just once per week
- Build an evergreen sales funnel so you are not relying on manual launches for revenue
- Clean your list regularly by removing unengaged subscribers to maintain deliverability
The solopreneurs who win at email marketing are the ones who show up consistently, provide genuine value, and build automated systems that work without them.