Updated 2026-02-01

Best Email Marketing Tools for Course Creators

Launch courses, nurture students, and build a thriving education business with the right email marketing platform.

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Selling online courses is not about building them. It is about marketing them. Email is where course sales happen. From building your audience to launching courses to onboarding students, email drives the entire business. But most email tools are not built for educators. Here are 13 platforms that actually work for course creators, ranked by automation, launch capabilities, and value.

Why Course Creators Need Email Marketing

Launch Successfully

Course launches live and die by email. Building anticipation, opening carts, and creating urgency all happen through email sequences.

Nurture Before Selling

People buy from teachers they trust. Email lets you share valuable content and build relationships before asking for the sale.

Onboard Students

Course completion rates depend on onboarding. Automated email sequences keep students engaged and moving through your content.

Build Long-term Revenue

Email lists generate repeat sales. Sell multiple courses, coaching, and community access to your existing audience.

13 Best Email Marketing Tools for Course Creators

Our Top Pick for Course Creators
#1
Sequenzy

AI-powered email marketing for education businesses.

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Best for
Course creators wanting automated launches without complexity
Pricing
$29/month for 50,000 emails

Pros

  • AI writes launch sequences
  • Simple interface
  • Pay per emails sent
  • Direct founder support

Cons

  • Launched in 2025, less track record
  • No built-in SMS
  • Fewer templates
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#2
ConvertKit

The gold standard for creator email marketing.

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Best for
Course creators building an education business
Pricing
Free up to 1,000 subscribers, then from $29/month

Pros

  • Creator-focused
  • Great automation
  • Tag management
  • Creator community

Cons

  • Minimal design
  • Expensive at scale
  • Limited visuals
  • No free landing pages
See Full Comparison
#3
ActiveCampaign

Powerful automation for sophisticated launches.

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Best for
Course creators with complex funnels
Pricing
From $29/month for 1,000 contacts

Pros

  • Excellent automation
  • CRM included
  • Great deliverability
  • Detailed tracking

Cons

  • Steep learning curve
  • Complex interface
  • Price jumps
  • Can be overwhelming
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#4
Mailchimp

Popular platform with broad integrations.

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Best for
Course creators just starting out
Pricing
Free up to 500 contacts, then $13-350/month

Pros

  • Many templates
  • Broad integrations
  • Strong deliverability
  • Good analytics

Cons

  • Gets expensive
  • Limited automation
  • Support declined
  • Not creator-focused
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#5
Brevo

Good value with automation included.

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Best for
Budget-conscious course creators
Pricing
Free up to 300 emails/day, then from $25/month

Pros

  • SMS included
  • Generous free tier
  • Good automation
  • Transactional email

Cons

  • Daily limits
  • Support slow
  • Limited integrations
  • Branding on free
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#6
MailerLite

Clean and affordable for course newsletters.

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Best for
Course creators wanting simplicity
Pricing
Free up to 1,000 subscribers, then from $10/month

Pros

  • Very affordable
  • Clean interface
  • Good landing pages
  • Generous free tier

Cons

  • Strict approval
  • Limited features
  • Basic reporting
  • Approval time
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#7
Drip

E-commerce focused for course sales.

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Best for
Course creators with significant sales
Pricing
From $39/month for 2,500 contacts

Pros

  • Revenue tracking
  • Strong automation
  • E-commerce features
  • Analytics

Cons

  • Built for e-commerce
  • Expensive
  • Learning curve
  • Overkill for one course
See Full Comparison
#8
GetResponse

All-in-one with webinar capability.

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Best for
Course creators doing live workshops
Pricing
From $19/month for 1,000 contacts

Pros

  • Webinar hosting
  • Landing pages
  • Automation
  • Competitive pricing

Cons

  • Busy interface
  • Editor basic
  • Support varies
  • Features scattered
See Full Comparison
#9
AWeber

Simple and reliable for newsletters.

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Best for
Course creators wanting reliability
Pricing
Free up to 500 subscribers, then from $15/month

Pros

  • Reliable
  • Simple
  • Good support
  • Track record

Cons

  • Dated
  • Limited automation
  • Basic templates
  • Little innovation
See Full Comparison
#10
Constant Contact

Reliable with phone support.

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Best for
Course creators wanting phone support
Pricing
From $12/month for 500 contacts

Pros

  • Easy to use
  • Phone support
  • Reliable
  • Event features

Cons

  • Limited automation
  • Templates dated
  • Higher prices
  • Not creator-focused
See Full Comparison
#11
HubSpot

Enterprise solution for education companies.

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Best for
Education companies only
Pricing
Free basic, paid from $50/month

Pros

  • Full CRM
  • Great for teams
  • Reporting
  • Integrations

Cons

  • Overkill
  • Expensive
  • Complex
  • Lock-in
See Full Comparison
#12
Moosend

Budget-friendly with good features.

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Best for
Very price-conscious course creators
Pricing
From $9/month for 500 subscribers

Pros

  • Very affordable
  • Good automation
  • Responsive support
  • Landing pages

Cons

  • Less known
  • Limited integrations
  • Smaller templates
  • Fewer features
See Full Comparison
#13
Campaign Monitor

Beautiful templates for branded emails.

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Best for
Course creators prioritizing design
Pricing
From $9/month for 500 contacts

Pros

  • Beautiful templates
  • Great branding
  • Reliable delivery
  • Professional look

Cons

  • Contact pricing
  • Limited automation
  • Gets expensive
  • Not creator-specific
See Full Comparison

Feature Comparison

FeatureSequenzyConvertKitActiveCampaignMailerLite
Launch sequences
Student onboarding
AI content
Drag-and-drop editor
Automation
Landing pages
Free tier

Email Sequences Every Course Creator Needs

These are the essential automated email sequences that will help you grow your business and keep clients coming back.

Lead Magnet Welcome

Trigger: When someone downloads your free resource

Nurture new leads and introduce your course.

Immediately
Here's your {{lead_magnet_name}}

Deliver the resource. Introduce yourself briefly.

Day 2
Did you check out {{lead_magnet_name}}?

Remind them to use it. Share a quick win.

Day 4
The mistake most people make

Share valuable content. Position your expertise.

Day 7
Ready to go deeper?

Soft pitch for your course. What they will learn.

Course Launch Sequence

Trigger: Before and during course launch

Build anticipation and drive course sales.

7 days before
Something new is coming...

Tease the course. Build anticipation.

3 days before
{{course_name}} launches Friday

Course details. Early bird pricing if applicable.

Launch day
{{course_name}} is OPEN

Course is available. Full details. Enroll link.

Day 2
Early feedback on {{course_name}}

Share initial student reactions. Social proof.

Day 5
Enrollment closes tomorrow

Urgency. Final reminder. Last chance.

Final day
Last call: {{course_name}}

Cart closing. Final deadline.

Student Onboarding

Trigger: When student purchases course

Welcome students and help them succeed.

Immediately
Welcome to {{course_name}}, {{first_name}}!

Login details. Where to start. Community access.

Day 2
Complete Module 1 this week

First assignment. Set expectations. Support resources.

Day 7
How is {{course_name}} going?

Check in. Answer common questions. Encourage progress.

Re-engagement for Past Students

Trigger: 30 days after course completion

Offer next steps and additional courses.

30 days
What's next after {{course_name}}?

Check in. Share success stories. Introduce advanced content.

Create These Sequences with AI

How to Choose the Right Email Tool

Launch capabilities. Your platform needs to handle sophisticated launch sequences with urgency and scarcity.

Student segmentation. Separate prospects from students for appropriate messaging.

Scalability. Calculate costs at your expected list size, not starting prices.

What Works for Course Creators

List building is everything. Your email list determines your launch results. Grow it constantly.

Launches follow a formula. Build anticipation, open cart, create urgency, close deadline. Email drives each stage.

Students need nurturing. Do not abandon students after purchase. Onboarding emails improve completion and referrals.

Getting Started

  1. Create a valuable lead magnet
  2. Set up lead magnet delivery automation
  3. Plan your first launch sequence
  4. Build student onboarding emails

Start simple and expand later.

Frequently Asked Questions

Critical. Most course sales come from email, not social media. Your email list is your launch audience. Bigger list usually means bigger launch.

Build anticipation for 1-2 weeks. Open cart with urgency. Send daily during launch week. Close with deadline. Most sales happen in first and last 48 hours.

Create valuable lead magnets related to your course topic. Free mini-courses, checklists, and templates work well. Promote everywhere.

Yes. Students need onboarding, encouragement, and next steps. Prospects need nurturing and education. Segment them into separate lists.

Weekly minimum to stay relevant. Daily during launches. Bi-weekly is fine for nurture content between launches.

List growth rate, open rates, click rates, and conversion to sales. Track which emails drive enrollments.

Onboarding sequences that set expectations. Weekly progress emails. Community reminders. Celebrate milestones.

Mostly. Lead magnet delivery, student onboarding, and re-engagement can be fully automated. Launches work better with live energy.

Be specific about the outcome. 'How to {{result}}' or 'The mistake killing your {{goal}}' work well. Avoid clickbait.

Build relationships through ongoing value. Email past students about new courses. Offer loyalty discounts. Create course bundles.

Ready to grow your course creator practice?

Start your free trial today. Set up your first email sequence in minutes with AI-powered content generation.

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Sequenzy - Complete Pricing Guide

Pricing Model

Sequenzy uses subscriber-based pricing. You only pay for subscribers active in sequences (automations). Inactive subscribers are free to store.

All Pricing Tiers

  • 0-100 subscribers: Free (Free annually) - 2k emails/month
  • 101-1,000 subscribers: $19/month ($205/year annually) - 15k emails/month
  • 1,001-5,000 subscribers: $29/month ($313/year annually) - 60k emails/month
  • 5,001-10,000 subscribers: $49/month ($529/year annually) - 120k emails/month
  • 10,001-25,000 subscribers: $99/month ($1069/year annually) - 300k emails/month
  • 25,001-50,000 subscribers: $199/month ($2149/year annually) - 600k emails/month
  • 50,001-100,000 subscribers: $349/month ($3769/year annually) - 1.2M emails/month
  • 100,000+ subscribers: Custom pricing (Custom annually) - Unlimited emails/month

Yearly billing: All plans offer a 10% discount when billed annually.

Free Plan Features (0-100 subscribers)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations
  • Full REST API access
  • Custom sending domain

Paid Plan Features (1,000 - 100,000 subscribers)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations (Stripe, Paddle, Lemon Squeezy)
  • Full REST API access
  • Custom sending domain

Enterprise Plan Features (100,000+ subscribers)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations
  • Full REST API access
  • Custom sending domain

Important Pricing Notes

  • You only pay for subscribers who are active in automations/sequences
  • Storing inactive subscribers is free
  • No hidden fees - all features included in the price
  • No credit card required for free tier

Contact

  • Pricing Page: https://sequenzy.com/pricing
  • Sales: hello@sequenzy.com