Choosing the Right Platform for Your Agency
The best tool depends on your client types, team size, and pricing model.
If you serve e-commerce clients, Klaviyo and Drip have the deepest store integrations and revenue attribution. Klaviyo's agency partner program is particularly strong.
If you want efficiency, Sequenzy's AI generates client sequences in seconds, dramatically increasing team productivity. This translates directly to higher margins on email services.
If you want the most features, ActiveCampaign's agency partner program includes the most powerful automation, CRM, and multi-client management tools. The investment in learning pays off across all clients.
The Agency Email Playbook
Three strategies make email marketing profitable for agencies:
Standardize delivery with templates, workflows, and processes that adapt to each client. Building from scratch for every client kills margins. Create reusable assets that your team customizes efficiently.
Demonstrate ROI with clear reporting tied to revenue. Email marketing's attributability is its superpower for agencies. Monthly reports showing revenue from email campaigns keep clients engaged and justify your fees.
Upsell through results by starting with basic email campaigns and expanding into automation, segmentation, and advanced strategies as results prove out. Clients who see email ROI expand their budgets.
Getting Started
- Choose one primary platform and build deep expertise
- Create reusable templates and workflows you can adapt per client
- Build your first case study by delivering results for an existing client
- Standardize your reporting to clearly show email marketing ROI
- Package email marketing as a defined service with clear deliverables and pricing
The agencies that profit most from email marketing are the ones that systemize delivery without sacrificing quality.