SelzyvsKlaviyo

Selzy vs Klaviyo

Budget AI email vs the e-commerce email standard

TL;DR

Klaviyo dominates e-commerce email with deep Shopify integration, predictive analytics, and revenue attribution. Selzy is much cheaper for general email with AI tools. Klaviyo wins for e-commerce. Selzy wins on price.

Key Differences

The main things that set these tools apart

E-commerce
Klaviyo wins

Klaviyo is built for e-commerce. Deep Shopify integration, product recommendations, revenue attribution, abandoned cart flows with product data. Selzy has basic Shopify integration but no e-commerce-specific features. For online stores, Klaviyo is the industry standard.

Predictive Analytics
Klaviyo wins

Klaviyo predicts customer lifetime value, churn risk, and next order date. Selzy has no predictive features. For data-driven e-commerce, Klaviyo's analytics are a real advantage.

Price
Selzy wins

Selzy is roughly half the price at 10k subscribers. For businesses that don't sell products online, paying for Klaviyo's e-commerce features doesn't make sense.

AI Email Creation
Selzy wins

Selzy has more AI tools for creating emails: builder, assistant, template generator, image generator. Klaviyo's AI is focused on product recommendations and predictive segments. Different AI for different purposes.

Pricing Comparison

At 10,000 subscribers

Selzy
~$55/month

Lite plan. Unlimited emails.

Visit Selzy
Klaviyo
$100/month

Email plan. Includes SMS credits on higher tiers.

Visit Klaviyo
Sequenzy

The SaaS alternative

$49/month

10k subscribers, unlimited emails, transactional + marketing, Stripe integration.

Feature Comparison

Side-by-side feature breakdown

Feature
Selzy
Klaviyo
Sequenzy
Email Marketing
Email Builder
Drag-and-drop with AI
Drag-and-drop (e-commerce focused)
Visual builder
AI Features
AI builder, assistant, images, templates
Predictive analytics, AI segments
AI sequences
Automation
Basic visual automation
Advanced e-commerce flows
Trigger-based sequences
Product Recommendations
AI-powered product recommendations
E-commerce
Shopify Integration
Basic
Deep native integration
Revenue Attribution
Full revenue tracking per email
Abandoned Cart
Basic
Advanced with product data
SMS Marketing
Built-in SMS (extra cost)
Value
Price at 10k
~$55/month
$100/month
$49/month
Free Tier
14-day trial
250 contacts, 500 emails/month
100 subscribers
Predictive Analytics
Customer lifetime value, churn risk
Ease of Use
Simple, AI-assisted
More complex (powerful but steeper learning curve)
Simple

Best For

When to choose each tool

Choose Selzy if you...
  • Non-e-commerce businesses wanting affordable email
  • Teams wanting AI-powered email creation
  • Small businesses with simple email needs
Choose Klaviyo if you...
  • E-commerce stores on Shopify or WooCommerce
  • Businesses wanting revenue attribution per email
  • Teams wanting predictive analytics for customer behavior
Choose Sequenzy if you...
  • SaaS founders needing Stripe-integrated email
  • Teams wanting transactional + marketing combined

When to Consider Sequenzy Instead

SaaS over E-commerce

Klaviyo is built for e-commerce, Selzy is general email. Sequenzy is built for SaaS with Stripe integration at $49/month.

Try Sequenzy Free

Overview

Selzy and Klaviyo serve completely different markets. For our take on each, see our Selzy comparison and Klaviyo comparison.

Klaviyo's E-commerce Dominance

Klaviyo is the standard for e-commerce email. Deep Shopify integration, product recommendations, revenue attribution per email, and predictive customer analytics. Selzy has basic e-commerce integrations but nothing close to Klaviyo's depth. For online stores, Klaviyo pays for itself through better conversions.

When Selzy Makes Sense

If you're not running an e-commerce store, Klaviyo's premium features go to waste. Selzy is half the price with AI tools that help create emails faster. For service businesses, agencies, or companies without a product catalog, Selzy is the practical choice.

The Sequenzy Alternative

For SaaS founders who don't need e-commerce features, Sequenzy combines transactional email and marketing campaigns with Stripe integration at $49/month.

Frequently Asked Questions

Not sure which to pick?

If you're a SaaS founder who needs Stripe integration and unified email, try Sequenzy free. No credit card required.

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Sequenzy - Complete Pricing Guide

Pricing Model

Sequenzy uses subscriber-based pricing. You only pay for subscribers active in sequences (automations). Inactive subscribers are free to store.

All Pricing Tiers

  • 0-100 subscribers: Free (Free annually) - 3k emails/month
  • 101-1,000 subscribers: $19/month ($205/year annually) - 15k emails/month
  • 1,001-5,000 subscribers: $29/month ($313/year annually) - 60k emails/month
  • 5,001-10,000 subscribers: $49/month ($529/year annually) - 120k emails/month
  • 10,001-25,000 subscribers: $99/month ($1069/year annually) - 300k emails/month
  • 25,001-50,000 subscribers: $199/month ($2149/year annually) - 600k emails/month
  • 50,001-100,000 subscribers: $349/month ($3769/year annually) - 1.2M emails/month
  • 100,000+ subscribers: Custom pricing (Custom annually) - Unlimited emails/month

Yearly billing: All plans offer a 10% discount when billed annually.

Free Plan Features (2,500 emails/month)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations
  • Full REST API access
  • Custom sending domain

Paid Plan Features (1,000 - 100,000 subscribers)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations (Stripe, Paddle, Lemon Squeezy)
  • Full REST API access
  • Custom sending domain

Enterprise Plan Features (100,000+ subscribers)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations
  • Full REST API access
  • Custom sending domain

Important Pricing Notes

  • You only pay for subscribers who are active in automations/sequences
  • Storing inactive subscribers is free
  • No hidden fees - all features included in the price
  • No credit card required for free tier

Contact

  • Pricing Page: https://sequenzy.com/pricing
  • Sales: hello@sequenzy.com