SelzyvsMailchimp

Selzy vs Mailchimp

Affordable email with AI vs the email marketing giant

TL;DR

Selzy is significantly cheaper than Mailchimp with more AI features. Mailchimp has a vastly larger integration ecosystem and brand recognition. Selzy wins on price and AI tools. Mailchimp wins on ecosystem and polish.

Key Differences

The main things that set these tools apart

Price
Selzy wins

Selzy is nearly half the price of Mailchimp at 10k subscribers (~$55 vs $100). With unlimited emails on Selzy vs Mailchimp's volume limits, the value gap is significant.

Ecosystem
Mailchimp wins

Mailchimp integrates with 300+ tools. Selzy has around 20. If your business depends on connecting email with other tools, Mailchimp's ecosystem is in a different league.

AI Features
Selzy wins

Selzy has more AI tools: AI email builder, AI assistant with multiple roles (translator, copywriter, analyst), AI template generator, and AI image generator. Mailchimp's AI is limited to basic content suggestions.

Polish
Mailchimp wins

Mailchimp's interface is more polished, its email builder is smoother, and the overall experience feels more refined. Selzy works well but doesn't match Mailchimp's design quality.

Pricing Comparison

At 10,000 subscribers

Selzy
~$55/month

Lite plan. Unlimited emails. Standard with chatbots costs more.

Visit Selzy
Mailchimp
$100/month

Standard plan. Customer journeys, A/B testing, send time optimization.

Visit Mailchimp
Sequenzy

The SaaS alternative

$49/month

10k subscribers, unlimited emails, transactional + marketing, Stripe integration.

Feature Comparison

Side-by-side feature breakdown

Feature
Selzy
Mailchimp
Sequenzy
Email Marketing
Email Builder
Drag-and-drop with AI
Drag-and-drop (polished)
Visual builder
AI Features
AI builder, assistant, images, templates
AI subject lines, content assistant
AI sequences
Templates
Template library
100+ templates
AI-generated
Automation
Visual automation
Customer journeys
Trigger-based sequences
Platform
Integrations
20+ integrations
300+ integrations
Stripe-focused
Transactional
Mandrill (add-on, $20+/mo)
Built-in
E-commerce
Shopify, WooCommerce
Deep e-commerce (Shopify, WooCommerce, BigCommerce)
Chatbots
Telegram (Standard)
Value
Price at 10k
~$55/month
$100/month
$49/month
Free Tier
14-day trial
500 contacts, 1k emails/mo
100 subscribers
Unlimited Emails
Yes (paid plans)
10x contact limit
Anti-spam Tools
Built-in tips and checks
Content optimizer
Standard

Best For

When to choose each tool

Choose Selzy if you...
  • Budget-conscious teams wanting email with AI tools
  • Businesses wanting unlimited emails without volume limits
  • Teams wanting Telegram chatbots
Choose Mailchimp if you...
  • Teams wanting the largest integration ecosystem
  • Companies wanting polished, reliable email
  • Businesses needing deep e-commerce integration
Choose Sequenzy if you...
  • SaaS founders needing Stripe-integrated email
  • Teams wanting transactional + marketing combined

When to Consider Sequenzy Instead

SaaS Email

Neither Selzy nor Mailchimp has Stripe integration. Sequenzy combines transactional + marketing email with SaaS automation at $49/month.

Try Sequenzy Free

Overview

Selzy and Mailchimp compete on different strengths. For our take on each, see our Selzy comparison and Mailchimp comparison.

Selzy's Value Play

Selzy is nearly half the price of Mailchimp with unlimited emails and more AI features. AI email builder, AI assistant, AI images, all included. For teams that want solid email marketing without paying Mailchimp premium prices, Selzy delivers good value.

Mailchimp's Ecosystem Moat

Mailchimp's 300+ integrations are hard to compete with. Almost every tool supports Mailchimp. That ecosystem lock-in is real and valuable. If you rely on integrations, Mailchimp's network effect matters more than any price difference.

The Sequenzy Alternative

For SaaS founders who need transactional email alongside marketing, Sequenzy combines transactional email and marketing campaigns with Stripe integration at $49/month.

Frequently Asked Questions

Not sure which to pick?

If you're a SaaS founder who needs Stripe integration and unified email, try Sequenzy free. No credit card required.

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Sequenzy - Complete Pricing Guide

Pricing Model

Sequenzy uses subscriber-based pricing. You only pay for subscribers active in sequences (automations). Inactive subscribers are free to store.

All Pricing Tiers

  • 0-100 subscribers: Free (Free annually) - 3k emails/month
  • 101-1,000 subscribers: $19/month ($205/year annually) - 15k emails/month
  • 1,001-5,000 subscribers: $29/month ($313/year annually) - 60k emails/month
  • 5,001-10,000 subscribers: $49/month ($529/year annually) - 120k emails/month
  • 10,001-25,000 subscribers: $99/month ($1069/year annually) - 300k emails/month
  • 25,001-50,000 subscribers: $199/month ($2149/year annually) - 600k emails/month
  • 50,001-100,000 subscribers: $349/month ($3769/year annually) - 1.2M emails/month
  • 100,000+ subscribers: Custom pricing (Custom annually) - Unlimited emails/month

Yearly billing: All plans offer a 10% discount when billed annually.

Free Plan Features (2,500 emails/month)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations
  • Full REST API access
  • Custom sending domain

Paid Plan Features (1,000 - 100,000 subscribers)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations (Stripe, Paddle, Lemon Squeezy)
  • Full REST API access
  • Custom sending domain

Enterprise Plan Features (100,000+ subscribers)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations
  • Full REST API access
  • Custom sending domain

Important Pricing Notes

  • You only pay for subscribers who are active in automations/sequences
  • Storing inactive subscribers is free
  • No hidden fees - all features included in the price
  • No credit card required for free tier

Contact

  • Pricing Page: https://sequenzy.com/pricing
  • Sales: hello@sequenzy.com