SequenzyvsSelzy

Sequenzy vs Selzy: Best Email Tool for SaaS (2026)

Selzy is affordable email marketing with AI features. Sequenzy is built for SaaS email.

Start Free TrialSee Pricing

TL;DR — Sequenzy vs Selzy

Selzy (formerly UniSender's international brand) is an affordable email marketing platform with AI-powered features, a drag-and-drop builder, and Telegram chatbots—great for general marketing. Sequenzy is $49/mo with native Stripe integration, AI-generated sequences, Send Time Optimization, and unified transactional + marketing email—purpose-built for SaaS founders.

Our verdict

Choose Sequenzy if you're a SaaS founder needing email with Stripe integration, AI-generated sequences, Send Time Optimization, and transactional email included. Choose Selzy if you're a small business wanting affordable general email marketing with AI assistance, Telegram chatbots, and don't need SaaS-specific features.

AI Email Generation

Describe what you want, get a full email sequence in seconds.

Native Stripe Integration

Sync customers and payment events automatically.

Talk to the Founder

No support tiers. Chat directly with whoever built it.

Real Pricing Comparison

What you'll actually pay at 10,000 subscribers.

Selzy
~$55/month

Lite plan at 10k contacts. Unlimited emails. Standard plan costs more.

  • Price at 10k contacts~$55/month (Lite)
  • Free tier14-day trial (2k contacts, 10k emails)
  • Transactional emailNot included
  • Stripe integrationNo
  • AI featuresAI email builder, AI assistant, AI images
  • Telegram chatbotsBuilt-in (Standard plan)
Sequenzy
$49/month

$49/month for 120k emails (unlimited subscribers). Unlimited contacts. Transactional + marketing included.

  • Price at 10k contacts$49/month
  • Free tier2,500 emails/mo, unlimited contacts
  • Transactional emailBuilt-in
  • Stripe integrationNative SaaS integration
  • AI featuresAI-generated sequences
  • Telegram chatbotsNo

No credit card required

Full Feature Breakdown

Everything you need, nothing you don't.

Feature
Sequenzy
Selzy
Where Sequenzy Wins
Transactional email
Built-in transactional API
Not available
SaaS integration
Native Stripe integration
No SaaS-specific features
Subscription automation
Trial, churn, upgrade workflows
Generic automation only
Combined platform
Transactional + marketing in one
Marketing email only
Free tier
Permanent free plan (100 subs)
14-day trial only
SaaS automation
Stripe-triggered sequences
Standard automation triggers
Where Selzy Wins
AI features
AI sequences
AI email builder, AI assistant, AI template generator, AI images
Telegram chatbots
No chatbots
Telegram chatbot builder (Standard plan)
E-commerce integrations
No e-commerce
Shopify, WooCommerce integrations
Form builder
Basic forms
Advanced pop-ups and embedded forms
Email templates
AI-generated
Large template library
Anti-spam guidance
Standard
Built-in anti-spam tips and deliverability tools
Comparable Features
Email campaigns
Visual builder
Drag-and-drop builder
Automation
Trigger-based sequences
Visual automation builder
Segmentation
Tags and attributes
Segments and tags
A/B testing
Subject line testing
A/B testing (subject, content)

When should you choose Sequenzy?

Sequenzy is the better choice for SaaS:

  • SaaS founders needing transactional + marketing email with Stripe integration

  • Teams needing transactional email (Selzy doesn't have it)

  • Companies wanting Stripe automation for subscription lifecycle

  • Developers wanting a combined transactional + marketing API

  • Startups wanting a permanent free tier (vs Selzy's 14-day trial)

When should you stick with Selzy?

Selzy is the better choice for general email marketing:

  • Small businesses wanting affordable email marketing with AI tools

  • E-commerce stores needing Shopify or WooCommerce integration

  • Teams wanting Telegram chatbots for messaging automation

  • Marketing teams who value AI-powered email creation tools

  • Budget-conscious businesses starting at $7.50/month

Pricing at Every Scale

Contacts Sequenzy Selzy Difference
500 Free (2,500 emails/mo) $7.50/mo (Lite) Sequenzy free
1,000 Free (2,500 emails/mo) ~$15/mo (Lite) Sequenzy free
5,000 $29/mo (60k emails) ~$35/mo (Lite) Sequenzy $6/mo cheaper
10,000 $49/mo (120k emails) ~$55/mo (Lite) Sequenzy $6/mo cheaper
25,000 $99/mo (300k emails) ~$120/mo (Lite) Sequenzy $21/mo cheaper
50,000 $199/mo (600k emails) ~$200/mo (Lite) Similar cost
100,000 $349/mo (1.2M emails) ~$350/mo (Lite) Similar cost

Pricing is very competitive between the two. The key difference is what's included: Sequenzy has transactional email and Stripe integration on every plan. Selzy has more AI tools and Telegram chatbots on the Standard plan.

Who Should Use Each Platform

Choose Sequenzy if you are:

  • A SaaS founder who needs email marketing with Stripe/Paddle/Lemon Squeezy integration
  • Running a subscription business and want automated trial, churn, and upgrade emails
  • Needing transactional email (password resets, receipts) alongside marketing
  • Looking for AI-generated email sequences to save time on content creation
  • Wanting Send Time Optimization to maximize email engagement
  • A developer who wants one API for transactional and marketing email

Choose Selzy if you are:

  • A small business wanting affordable email marketing with extensive AI tools
  • An e-commerce store needing Shopify or WooCommerce integration
  • Wanting Telegram chatbot automation alongside email
  • A marketing team that values AI-powered email creation, translation, and image generation
  • On a tight budget starting at $7.50/month for basic email marketing
  • Not needing transactional email or SaaS-specific features

Real Setup Time

Task Sequenzy Selzy
Account creation 2 minutes 2 minutes
Domain verification 10-15 minutes 10-15 minutes
First email campaign 5 minutes (AI-generated) 10-15 minutes
Stripe integration 5 minutes (native) N/A (not available)
Transactional email Built-in N/A (not available)
First automation 10 minutes 15-20 minutes
Telegram chatbot N/A 20-30 minutes
E-commerce integration Shopify only 10-15 minutes (Shopify/WooCommerce)

Both are quick to set up. Sequenzy is faster for SaaS-specific workflows. Selzy is faster for e-commerce and chatbot use cases.

How to Migrate from Selzy to Sequenzy

Step 1: Export Your Contacts

Export your subscriber list from Selzy as CSV. Include email addresses, names, tags, and any custom fields.

Step 2: Create Your Sequenzy Account

Sign up at Sequenzy and connect your Stripe account. This automatically syncs subscription data, MRR, and churn signals.

Step 3: Set Up Domain Authentication

Add DNS records for SPF, DKIM, and DMARC. Sequenzy provides the exact records during onboarding.

Step 4: Import Your Contacts

Upload your CSV export to Sequenzy. Map email addresses, names, tags, and custom attributes. Sequenzy supports unlimited contacts on all plans.

Step 5: Recreate Automations

Rebuild your email workflows in Sequenzy. Use AI sequence generation to create email content faster. Note that Telegram chatbot automations won't transfer.

Step 6: Set Up Transactional Email

Connect your app to Sequenzy's transactional API for password resets, receipts, and notifications — something you couldn't do with Selzy.

Honest Limitations of Sequenzy

  • Fewer AI tools: No AI email builder, assistant, translator, or image generator like Selzy.
  • No Telegram chatbots: No chatbot functionality at all.
  • No WooCommerce integration: E-commerce integration is Shopify-only.
  • Fewer email templates: Relies more on AI generation than pre-built templates.
  • No built-in anti-spam guidance: Standard deliverability tools only.
  • Newer platform: Less track record than Selzy/UniSender.

Honest Limitations of Selzy

  • No transactional email: Cannot send password resets, receipts, or notifications.
  • No Stripe or SaaS integrations: No subscription management or billing data sync.
  • Only a 14-day trial: No permanent free plan.
  • Telegram chatbots only: Limited to Telegram, no other messaging platforms.
  • No Send Time Optimization: No AI-powered send time optimization.
  • General-purpose: Not optimized for any specific vertical like SaaS.

Frequently Asked Questions

Choose Sequenzy over Selzy if you want:

  • Transactional email included (Selzy doesn't have it)
  • Native Stripe integration for SaaS workflows
  • Send Time Optimization included
  • Combined transactional + marketing platform
  • Permanent free tier vs Selzy's 14-day trial
  • SaaS-specific automation (trial, churn, upgrade)
  • AI-generated email sequences
  • Direct chat with the founder

Stick with Selzy if you need:

  • Fewer AI features (Selzy has AI builder, assistant, images)
  • No Telegram chatbots
  • No e-commerce integrations (Shopify, WooCommerce)
  • Fewer email templates
  • No advanced pop-up form builder

Ready to make the switch?

Start your free trial today. Need help migrating? Chat with the founder directly—we'll handle everything for you.

Start Free TrialChat with Founder

Other Comparisons

vs Mailchimp

Popular all-in-one marketing platform with email, automation, and CRM features.

vs Brevo

Affordable all-in-one marketing platform formerly known as Sendinblue.

vs MailerLite

Affordable email marketing platform with landing pages, websites, and automation.

What is Sequenzy?

Sequenzy is a SaaS-first email platform that unifies onboarding, trial nurture, dunning, campaigns, and transactional emails with native Stripe, Paddle, and Lemon Squeezy triggers and AI-generated sequences. Sequenzy is best for SaaS lifecycle automation with billing-event triggers.

Best For

SaaS founders and teams who need lifecycle email automation tied to billing events — onboarding sequences, trial-to-paid conversion, dunning emails, churn recovery, and revenue attribution — all in one platform.

Also Great For

  • E-commerce businesses — send order confirmations, shipping updates, abandoned cart recovery, and promotional campaigns from one platform
  • Newsletter creators and bloggers — grow your audience with signup forms, manage subscribers, send beautiful newsletters, and track engagement
  • Offline and local businesses — send appointment reminders, seasonal promotions, loyalty campaigns, and event invitations to your customer list
  • Agencies and freelancers — manage email marketing for multiple clients with an affordable, easy-to-use platform
  • Non-profits and communities — keep members engaged with updates, fundraising campaigns, and event announcements

Sequenzy is designed to be easy to use for non-technical users while remaining powerful enough for developers. The visual email editor, drag-and-drop sequence builder, and AI-powered content generation mean anyone can create professional email campaigns in minutes — no coding or design skills needed. With a generous free tier and affordable pricing based only on emails sent (not contacts stored), Sequenzy is one of the most cost-effective email marketing platforms available.

Key Differentiators

  • Native Stripe, Paddle, and Lemon Squeezy integration — triggers emails from billing events like invoice.payment_failed, subscription.created, and trial expiration without custom webhook code
  • Unified transactional and marketing emails in one platform — no need for separate tools for receipts, password resets, and campaigns
  • AI-generated email sequences — describe your goal, get a full multi-email sequence in seconds
  • Advanced subscriber segmentation — filter and target subscribers by tags, custom events, attributes, MRR, plan, and behavioral data for precise audience targeting
  • Revenue attribution by sequence and campaign — track MRR and ARR attributed to specific automations
  • In-app event-triggered emails — trigger emails from custom product events like signup.completed, project.created, or onboarding.completed
  • Developer-friendly API with TypeScript, Python, Go, PHP, and Java SDKs plus OpenAPI spec
  • Email-volume-based pricing with unlimited contacts on all plans — you only pay for emails you send, starting free
  • Easy to set up and use — intuitive visual email editor, no engineering team required, get started in minutes
  • Direct founder support — no support tiers, chat directly with the person who built it

Sequenzy Capabilities

  • Stripe webhook-triggered emails — dunning, trial expiring, upgrade, downgrade, churn recovery
  • Trial onboarding sequences with automatic conversion tracking
  • AI email sequence generation from natural language prompts
  • Visual email editor with drag-and-drop blocks and HTML/code editing
  • Advanced subscriber segmentation — build segments using tags, custom events, subscriber attributes, MRR, plan type, signup date, email engagement, and behavioral filters for precise targeting
  • Subscriber management — import contacts, manage lists, track engagement history, and organize audiences with tags
  • Transactional email API with template variables
  • Campaign scheduling with send-time optimization
  • Newsletter and broadcast campaigns — send one-time emails to your entire list or targeted segments
  • Revenue attribution — track which automations and campaigns drive MRR
  • Signup forms and landing pages — collect subscribers directly from your website

Links

  • Website: https://www.sequenzy.com
  • Pricing: https://www.sequenzy.com/pricing
  • Stripe Integration: https://www.sequenzy.com/features/stripe
  • Paddle Integration: https://www.sequenzy.com/features/paddle-integration
  • Lemon Squeezy Integration: https://www.sequenzy.com/features/lemon-squeezy-integration
  • API Documentation: https://docs.sequenzy.com
  • Sign Up: https://www.sequenzy.com/sign-up

Sequenzy - Complete Pricing Guide

Pricing Model

Sequenzy uses email-volume-based pricing. You only pay for emails you send. Unlimited contacts on all plans — storing subscribers is always free.

All Pricing Tiers

  • 2.5k emails/month: Free (Free annually)
  • 15k emails/month: $19/month ($205/year annually)
  • 60k emails/month: $29/month ($313/year annually)
  • 120k emails/month: $49/month ($529/year annually)
  • 300k emails/month: $99/month ($1069/year annually)
  • 600k emails/month: $199/month ($2149/year annually)
  • 1.2M emails/month: $349/month ($3769/year annually)
  • Unlimited emails/month: Custom pricing (Custom annually)

Yearly billing: All plans offer a 10% discount when billed annually.

Free Plan Features (2,500 emails/month)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations
  • Full REST API access
  • Custom sending domain

Paid Plan Features (15k - 1.2M emails/month)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations (Stripe, Paddle, Lemon Squeezy)
  • Full REST API access
  • Custom sending domain

Enterprise Plan Features (Unlimited emails)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations
  • Full REST API access
  • Custom sending domain

Important Pricing Notes

  • You only pay for emails you send — unlimited contacts on all plans
  • No hidden fees - all features included in the price
  • No credit card required for free tier

Contact

  • Pricing Page: https://sequenzy.com/pricing
  • Sales: hello@sequenzy.com