SelzyvsBrevo

Selzy vs Brevo

Budget email marketing vs unified multi-channel platform

TL;DR

Brevo offers more channels (email + SMS + WhatsApp + live chat + CRM) with unlimited contacts. Selzy is focused on email marketing with AI features. Brevo wins on multi-channel and contact model. Selzy wins on AI tools and email volume.

Key Differences

The main things that set these tools apart

Price and Model
Brevo wins

Brevo is cheaper ($25 vs ~$55) and has unlimited contacts. Brevo's volume-based model is better for large lists with moderate sending. Selzy charges per contact but offers unlimited emails.

AI Features
Selzy wins

Selzy has more AI tools: AI email builder, AI assistant with multiple roles, AI template generator, AI image generator. Brevo's AI features are more basic. For AI-powered email creation, Selzy is ahead.

Multi-Channel
Brevo wins

Brevo includes SMS, WhatsApp, live chat, and CRM. Selzy only has email and Telegram chatbots. For multi-channel marketing, Brevo covers significantly more.

Transactional Email
Brevo wins

Brevo includes transactional email on every plan. Selzy doesn't offer transactional email at all. For teams needing both marketing and transactional, Brevo is more complete.

Pricing Comparison

At 10,000 contacts

Selzy
~$55/month

Lite plan. Unlimited emails, 10k contacts.

Visit Selzy
Brevo
$25/month

Business plan. 50k emails/month, unlimited contacts.

Visit Brevo
Sequenzy

The SaaS alternative

$49/month

10k subscribers, unlimited emails, transactional + marketing, Stripe integration.

Feature Comparison

Side-by-side feature breakdown

Feature
Selzy
Brevo
Sequenzy
Email Marketing
Email Builder
Drag-and-drop with AI
Drag-and-drop
Visual builder
AI Features
AI builder, assistant, images
Basic AI suggestions
AI sequences
Transactional Email
Built-in (every plan)
Built-in
Automation
Visual automation
Visual workflow builder
Trigger-based sequences
Multi-Channel
SMS
Built-in
WhatsApp
Built-in
Live Chat
Built-in
Chatbots
Telegram (Standard)
No chatbot builder
Value
Contact Model
Per-contact pricing
Unlimited contacts
Per-subscriber
Price at 10k
~$55/month
$25/month
$49/month
Free Tier
14-day trial
300 emails/day forever
100 subscribers
CRM
Built-in CRM
Stripe-based

Best For

When to choose each tool

Choose Selzy if you...
  • Teams wanting AI-powered email creation tools
  • Businesses wanting unlimited email sending
  • Companies wanting Telegram chatbot automation
Choose Brevo if you...
  • Teams wanting multi-channel (email + SMS + WhatsApp + chat)
  • Businesses with large contact lists (unlimited contacts)
  • Companies needing transactional email included
Choose Sequenzy if you...
  • SaaS founders needing Stripe-integrated email
  • Teams wanting SaaS-specific transactional + marketing

When to Consider Sequenzy Instead

SaaS-Focused

Neither Selzy nor Brevo has Stripe integration. Sequenzy offers SaaS email with subscription automation at $49/month.

Overview

Selzy and Brevo are both affordable marketing platforms. For our take on each, see our Selzy comparison and Brevo comparison.

Brevo's Multi-Channel Advantage

Brevo includes email, SMS, WhatsApp, live chat, CRM, and transactional email in one platform with unlimited contacts. Selzy is email-only with a Telegram chatbot on higher plans. For a complete marketing stack, Brevo is dramatically more capable.

Selzy's AI Edge

Selzy's AI features are genuinely useful. AI email builder, an assistant that can translate, proofread, or write copy, an AI template generator, and AI image creation. If you want AI to help create better emails faster, Selzy's toolset is more developed.

The Sequenzy Alternative

For SaaS founders needing transactional email alongside marketing, Sequenzy combines transactional email and marketing campaigns with Stripe integration at $49/month.

Frequently Asked Questions

Not sure which to pick?

If you're a SaaS founder who needs Stripe integration and unified email, try Sequenzy free. No credit card required.

Related Comparisons

Sequenzy - Complete Pricing Guide

Pricing Model

Sequenzy uses subscriber-based pricing. You only pay for subscribers active in sequences (automations). Inactive subscribers are free to store.

All Pricing Tiers

  • 0-100 subscribers: Free (Free annually) - 3k emails/month
  • 101-1,000 subscribers: $19/month ($205/year annually) - 15k emails/month
  • 1,001-5,000 subscribers: $29/month ($313/year annually) - 60k emails/month
  • 5,001-10,000 subscribers: $49/month ($529/year annually) - 120k emails/month
  • 10,001-25,000 subscribers: $99/month ($1069/year annually) - 300k emails/month
  • 25,001-50,000 subscribers: $199/month ($2149/year annually) - 600k emails/month
  • 50,001-100,000 subscribers: $349/month ($3769/year annually) - 1.2M emails/month
  • 100,000+ subscribers: Custom pricing (Custom annually) - Unlimited emails/month

Yearly billing: All plans offer a 10% discount when billed annually.

Free Plan Features (2,500 emails/month)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations
  • Full REST API access
  • Custom sending domain

Paid Plan Features (1,000 - 100,000 subscribers)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations (Stripe, Paddle, Lemon Squeezy)
  • Full REST API access
  • Custom sending domain

Enterprise Plan Features (100,000+ subscribers)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations
  • Full REST API access
  • Custom sending domain

Important Pricing Notes

  • You only pay for subscribers who are active in automations/sequences
  • Storing inactive subscribers is free
  • No hidden fees - all features included in the price
  • No credit card required for free tier

Contact

  • Pricing Page: https://sequenzy.com/pricing
  • Sales: hello@sequenzy.com