SelzyvsOmnisend

Selzy vs Omnisend

Budget AI email vs e-commerce marketing platform

TL;DR

Omnisend is purpose-built for e-commerce with Shopify integration, product pickers, and SMS. Selzy is cheaper and more general with AI tools. Omnisend wins for online stores. Selzy wins on price.

Key Differences

The main things that set these tools apart

E-commerce Focus
Omnisend wins

Omnisend is built for online stores. Product picker in emails, pre-built e-commerce automations (welcome, abandoned cart, post-purchase), revenue attribution. Selzy has basic e-commerce integrations but no specialized tools.

AI Features
Selzy wins

Selzy has more AI tools for email creation: builder, multi-role assistant, template generator, image generator. Omnisend's AI is limited to subject line suggestions. For AI-assisted content creation, Selzy offers more.

Multi-Channel
Omnisend wins

Omnisend includes SMS and web push notifications alongside email. Selzy is email-only (with Telegram chatbots on Standard plan). For reaching customers across channels, Omnisend covers more.

Price
Selzy wins

Selzy is roughly half the price at 10k subscribers. If you're not running an e-commerce store, Omnisend's premium e-commerce features are wasted.

Pricing Comparison

At 10,000 subscribers

Selzy
~$55/month

Lite plan. Unlimited emails.

Visit Selzy
Omnisend
$105/month

Standard plan. Email + SMS, unlimited web push.

Visit Omnisend
Sequenzy

The SaaS alternative

$49/month

10k subscribers, unlimited emails, transactional + marketing, Stripe integration.

Feature Comparison

Side-by-side feature breakdown

Feature
Selzy
Omnisend
Sequenzy
Email Marketing
Email Builder
Drag-and-drop with AI
Drag-and-drop with product picker
Visual builder
AI Features
AI builder, assistant, images, templates
AI subject lines
AI sequences
Automation
Basic visual automation
Pre-built e-commerce workflows
Trigger-based sequences
SMS
Built-in SMS marketing
E-commerce
Product Picker
Insert products directly from store
Abandoned Cart
Basic
Advanced with product images
Web Push
Built-in web push notifications
Revenue Reports
Revenue per campaign/automation
Value
Price at 10k
~$55/month
$105/month
$49/month
Free Tier
14-day trial
250 contacts, 500 emails/month
100 subscribers
Ease of Use
Simple
Simple (e-commerce focused)
Simple
Telegram Chatbots
Yes (Standard plan)

Best For

When to choose each tool

Choose Selzy if you...
  • Non-e-commerce businesses wanting affordable email
  • Teams wanting AI-powered email creation
  • Companies wanting Telegram chatbots
Choose Omnisend if you...
  • E-commerce stores on Shopify or WooCommerce
  • Businesses wanting email + SMS + web push
  • Online stores wanting pre-built e-commerce automations
Choose Sequenzy if you...
  • SaaS founders needing Stripe-integrated email
  • Teams wanting transactional + marketing combined

When to Consider Sequenzy Instead

SaaS over E-commerce

Omnisend is for e-commerce, Selzy is general email. Sequenzy is built for SaaS with Stripe integration at $49/month.

Try Sequenzy Free

Overview

Selzy and Omnisend target different markets. For our take on each, see our Selzy comparison and Omnisend comparison.

Omnisend's E-commerce Toolkit

Omnisend was built for online stores. A product picker that pulls items directly from your catalog, pre-built e-commerce automations, revenue attribution per campaign, and SMS marketing. Selzy can connect to Shopify but doesn't have e-commerce-specific tools.

Selzy's Value for Non-E-commerce

If you're not running an online store, Omnisend's e-commerce features add cost without value. Selzy is half the price with AI tools that help create emails faster. For service businesses, agencies, or content companies, Selzy is the smarter choice.

The Sequenzy Alternative

For SaaS founders who don't sell physical products, Sequenzy combines transactional email and marketing campaigns with Stripe integration at $49/month.

Frequently Asked Questions

Not sure which to pick?

If you're a SaaS founder who needs Stripe integration and unified email, try Sequenzy free. No credit card required.

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Sequenzy - Complete Pricing Guide

Pricing Model

Sequenzy uses subscriber-based pricing. You only pay for subscribers active in sequences (automations). Inactive subscribers are free to store.

All Pricing Tiers

  • 0-100 subscribers: Free (Free annually) - 3k emails/month
  • 101-1,000 subscribers: $19/month ($205/year annually) - 15k emails/month
  • 1,001-5,000 subscribers: $29/month ($313/year annually) - 60k emails/month
  • 5,001-10,000 subscribers: $49/month ($529/year annually) - 120k emails/month
  • 10,001-25,000 subscribers: $99/month ($1069/year annually) - 300k emails/month
  • 25,001-50,000 subscribers: $199/month ($2149/year annually) - 600k emails/month
  • 50,001-100,000 subscribers: $349/month ($3769/year annually) - 1.2M emails/month
  • 100,000+ subscribers: Custom pricing (Custom annually) - Unlimited emails/month

Yearly billing: All plans offer a 10% discount when billed annually.

Free Plan Features (2,500 emails/month)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations
  • Full REST API access
  • Custom sending domain

Paid Plan Features (1,000 - 100,000 subscribers)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations (Stripe, Paddle, Lemon Squeezy)
  • Full REST API access
  • Custom sending domain

Enterprise Plan Features (100,000+ subscribers)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations
  • Full REST API access
  • Custom sending domain

Important Pricing Notes

  • You only pay for subscribers who are active in automations/sequences
  • Storing inactive subscribers is free
  • No hidden fees - all features included in the price
  • No credit card required for free tier

Contact

  • Pricing Page: https://sequenzy.com/pricing
  • Sales: hello@sequenzy.com