SaaS Email ROI Calculator
Calculate the revenue impact of email marketing for your SaaS business. Factor in trial conversions, churn reduction, and customer lifetime value to understand your true email ROI.
Calculate the revenue impact of email marketing for your SaaS business
Signups driven by email
SaaS avg is 8-15%
From dunning + re-engagement
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AI-powered email marketing with Stripe integration, automations, and built-in analytics.
Annual Email Marketing ROI
4200%
$25,284 annual value on $588 annual spend
$2,107
Monthly value
1 days
Payback period
$588
Avg LTV
Revenue Breakdown
New customers from email
5 new customers/mo at $49 MRR
$245/mo
$2,940/yr
Revenue saved from reduced churn
38 customers retained/mo
$1,862/mo
$22,344/yr
Total value generated
$2,107/mo
$25,284/yr
Lifetime Value Impact
LTV from new customers
$2,940/mo
LTV from retained customers
$22,344/mo
How SaaS email drives revenue
- • Onboarding sequences increase trial-to-paid conversion by 20-30%
- • Dunning emails recover 10-20% of failed payments
- • Re-engagement campaigns reduce churn by 5-15%
- • Upgrade sequences drive expansion revenue from existing customers
- • Product updates keep customers engaged and reduce involuntary churn
About this tool
For SaaS businesses, email marketing drives revenue through multiple channels: onboarding sequences that convert trials to customers, dunning emails that recover failed payments, and re-engagement campaigns that reduce churn. This calculator helps you quantify the full revenue impact of your email program. Compare your metrics against industry benchmarks and identify the highest-impact areas to optimize. Track your campaign performance with our email marketing calculator and optimize subject lines with our AI tester.
Frequently Asked Questions
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