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Email CTR Calculator

Calculate your email click-through rate (CTR) and unique CTR. Compare against industry benchmarks, see your click multiplier, and get tips to improve click engagement.

Email Click-Through Rate Calculator

Calculate your email CTR and compare against industry benchmarks

All clicks including repeat clicks

Number of unique subscribers who clicked

CTR vs Unique CTR

  • CTR (Total) = (Total Clicks / Emails Delivered) x 100 — counts all clicks, including repeats
  • Unique CTR = (Unique Clicks / Emails Delivered) x 100 — counts each subscriber once
  • Click Multiplier = Total Clicks / Unique Clicks — shows how many times each clicker clicks on average
  • Unique CTR is the standard metric for benchmarking; total CTR shows content engagement depth

About this tool

Click-through rate is the most actionable email metric — it measures whether your content drives subscribers to take action. This calculator computes both total CTR and unique CTR, plus the click multiplier that shows how engaged your clickers are. Compare your results against industry benchmarks and get targeted improvement tips. Use alongside the open rate calculator and CTOR calculator for a complete engagement picture. Improve your CTR with better CTA buttons and A/B testing.

Frequently Asked Questions

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