Updated 2026-01-15

Best Email Marketing Tools for Web Development Agencies

Nurture leads, onboard clients, and grow your web development agency with the right email platform.

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Web development agencies live on recurring relationships and referrals. Email marketing automates lead nurture from inquiry to signed contract, keeps clients updated during projects, and generates referrals from satisfied clients. For agencies selling retainer services like hosting, maintenance, and SEO, email upsells and renewals drive predictable revenue. Here are 13 tools ranked for web dev agencies.

Why Web Development Agencies Need Email Marketing

Lead Nurture Sequences

Most prospects are not ready to sign immediately. Email sequences educate them on your process, showcase case studies, and build trust until they are ready to commit.

Client Onboarding

Automated onboarding sequences collect assets, set expectations, and guide clients through your process—reducing back-and-forth and starting projects faster.

Retainer and Maintenance Upsells

Post-launch emails sell hosting, maintenance, and update packages. Clients who just invested in a website are motivated to protect that investment.

Referral Generation

Happy clients refer other businesses. Post-project referral campaigns with incentives generate warm leads at low acquisition cost.

13 Best Email Marketing Tools for Web Development Agencies

Our Top Pick for Web Development Agencies
#1
Sequenzy

Email marketing with AI-powered sequences and automation.

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Best for
Web dev agencies wanting automated lead nurture and client sequences
Pricing
$29/month for 50,000 emails

Pros

  • AI generates agency-specific sequences
  • Developer-friendly API
  • Pay per email pricing
  • Project type segmentation

Cons

  • No project management integration
  • Newer platform
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#2
ActiveCampaign

Advanced automation with CRM.

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Best for
Agencies with complex sales processes
Pricing
$29/month for 1,000 contacts

Pros

  • CRM with lead scoring
  • Powerful automation

Cons

  • Complex setup
See Full Comparison
#3
HubSpot

CRM and marketing.

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Best for
Larger agencies wanting all-in-one CRM and marketing
Pricing
Free CRM, marketing from $50/month

Pros

  • Free CRM
  • Pipeline management

Cons

  • Expensive marketing tools
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#4
Mailchimp

Well-known email platform.

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Best for
Small agencies wanting simplicity
Pricing
Free up to 500 contacts, then $13/month

Pros

  • Easy to use
  • Free tier

Cons

  • Basic automation
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#5
ConvertKit

Creator email.

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Best for
Content-focused agencies
Pricing
Free up to 10,000 subscribers

Pros

  • Free tier
  • Landing pages

Cons

  • No CRM
See Full Comparison
#6
Brevo

Affordable marketing.

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Best for
Budget-conscious agencies
Pricing
Free up to 300 emails/day

Pros

  • Affordable
  • Transactional email

Cons

  • Basic
See Full Comparison
#7
Constant Contact

Small business email.

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Best for
Non-technical agency owners
Pricing
$12/month for 500 contacts

Pros

  • Phone support

Cons

  • Dated interface
See Full Comparison
#8
GetResponse

Email with landing pages.

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Best for
Agencies hosting webinars
Pricing
$15.60/month

Pros

  • Landing pages
  • Webinars

Cons

  • Per-contact pricing
See Full Comparison
#9
AWeber

Simple email.

Visit
Best for
Very small agencies
Pricing
Free up to 500

Pros

  • Simple

Cons

  • Basic
See Full Comparison
#10
Campaign Monitor

Beautiful templates.

Visit
Best for
Design-focused agencies
Pricing
$11/month

Pros

  • Beautiful templates

Cons

  • Limited automation
See Full Comparison
#11
Klaviyo

E-commerce email.

Visit
Best for
Not recommended
Pricing
Free up to 250 contacts

Pros

  • E-commerce features

Cons

  • Wrong audience
See Full Comparison
#12
Drip

E-commerce email.

Visit
Best for
Not recommended
Pricing
$39/month

Pros

  • Automation

Cons

  • Wrong use case
See Full Comparison
#13
Customer.io

Event-driven messaging.

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Best for
Not recommended
Pricing
$100/month

Pros

  • Powerful

Cons

  • Overkill

Feature Comparison

FeatureSequenzyActiveCampaignHubSpotMailchimp
Lead nurture sequences
AI-generated
Manual builder
Workflow builder
Basic
CRM
No
Yes
Yes (free)
Basic
Developer API
Yes
Yes
Yes
Yes
AI sequences
Yes
No
No
No
Starting price
$29/mo
$29/mo
$50/mo
$13/mo

Email Sequences Every Web Development Agencie Needs

These are the essential automated email sequences that will help you grow your business and keep clients coming back.

Lead Nurture Sequence

Trigger: Lead submits inquiry

Convert inquiries into signed contracts.

Day 0
Thanks for reaching out — here is how we work

Your process overview, timeline expectations, and a relevant case study.

Day 3
How [Client Name] grew 3x with their new website

Detailed case study matching the lead's industry or project type.

Day 7
Ready to discuss your project? Let's schedule a call

Call-to-action with calendar link. Include pricing transparency if applicable.

Post-Launch Upsell Sequence

Trigger: Website launched

Sell maintenance, hosting, and ongoing services.

Day 0
Your website is live! Here is what happens next

Launch celebration with tips for the first week. Introduce ongoing support options.

Day 14
Is your website protected? Maintenance plans explained

Explain why websites need ongoing maintenance—security updates, backups, performance monitoring. Pitch retainer packages.

Client Referral Campaign

Trigger: 30 days after project completion

Generate referrals from satisfied clients.

30 days
Know someone who needs a new website? Earn $500

Referral incentive for successful introductions. Make it easy with a simple referral link or email template.

Create These Sequences with AI

Lead Nurture Converts Inquiries to Contracts

Most web development prospects contact 3-5 agencies before choosing one. The agency that stays top of mind with relevant case studies, helpful insights, and clear process communication wins the deal. An automated lead nurture sequence does this without manual follow-up.

Post-Launch Is Where Recurring Revenue Lives

A website launch is not the end of a client relationship—it is the beginning of a maintenance and growth partnership. Post-launch email sequences that explain ongoing needs (security updates, performance monitoring, content updates) convert one-time projects into monthly retainers.

Referrals From Happy Clients Scale Your Pipeline

Satisfied clients know other business owners who need websites. A referral campaign sent 30 days after launch—when the client is still excited about their new site—generates warm leads that close at significantly higher rates than cold outreach.

Frequently Asked Questions

Ready to grow your web development agencie practice?

Start your free trial today. Set up your first email sequence in minutes with AI-powered content generation.

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Sequenzy - Complete Pricing Guide

Pricing Model

Sequenzy uses subscriber-based pricing. You only pay for subscribers active in sequences (automations). Inactive subscribers are free to store.

All Pricing Tiers

  • 0-100 subscribers: Free (Free annually) - 3k emails/month
  • 101-1,000 subscribers: $19/month ($205/year annually) - 15k emails/month
  • 1,001-5,000 subscribers: $29/month ($313/year annually) - 60k emails/month
  • 5,001-10,000 subscribers: $49/month ($529/year annually) - 120k emails/month
  • 10,001-25,000 subscribers: $99/month ($1069/year annually) - 300k emails/month
  • 25,001-50,000 subscribers: $199/month ($2149/year annually) - 600k emails/month
  • 50,001-100,000 subscribers: $349/month ($3769/year annually) - 1.2M emails/month
  • 100,000+ subscribers: Custom pricing (Custom annually) - Unlimited emails/month

Yearly billing: All plans offer a 10% discount when billed annually.

Free Plan Features (2,500 emails/month)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations
  • Full REST API access
  • Custom sending domain

Paid Plan Features (1,000 - 100,000 subscribers)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations (Stripe, Paddle, Lemon Squeezy)
  • Full REST API access
  • Custom sending domain

Enterprise Plan Features (100,000+ subscribers)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations
  • Full REST API access
  • Custom sending domain

Important Pricing Notes

  • You only pay for subscribers who are active in automations/sequences
  • Storing inactive subscribers is free
  • No hidden fees - all features included in the price
  • No credit card required for free tier

Contact

  • Pricing Page: https://sequenzy.com/pricing
  • Sales: hello@sequenzy.com