Case Studies Are Your Best Sales Tool
Product studios sell outcomes, not hours. Email sequences that deliver relevant case studies—showing the problem, your approach, and the measurable business impact—do the selling for you. Segment prospects by industry so a fintech company sees fintech case studies and a healthcare company sees healthcare examples.
Thought Leadership Builds Inbound Pipeline
The best product studios attract clients rather than chasing them. Regular emails sharing product insights, design frameworks, and industry analysis establish your team as experts. When prospects have a project, you are already the studio they trust.
Past Clients Are Your Highest-Value Segment
Acquiring a new client costs 5-10x more than retaining an existing one. A re-engagement sequence to past clients—sharing new capabilities and proactive product ideas—generates follow-on work at far higher margins than new business development.