Long Sales Cycles Need Email Nurture

Solar is a $15,000-30,000 investment. Homeowners do not decide overnight. A multi-week email sequence with savings estimates, tax credit explanations, and neighbor testimonials nurtures prospects until they are ready to commit—without requiring manual sales follow-up.

Tax Incentives Create Urgency

Federal and state solar incentives change. Email campaigns about new credits, expiring rebates, or policy changes create urgency that moves prospects from "maybe someday" to "let's schedule a site assessment." These time-sensitive emails consistently drive the highest conversion rates.

Solar Customers Are Walking Billboards

Every solar installation is visible from the street. Neighbors ask about it. A structured referral program with generous incentives turns every customer into a lead generator. Post-installation referral emails are among the highest-ROI campaigns in the solar industry.