Choosing the Right Platform for Your Side Hustle
Start free and upgrade only when you need to.
If you are just starting, Kit's 10,000 free subscribers is unbeatable. Build your audience, learn email marketing, and start selling digital products all without spending a dollar.
If time is your biggest constraint, Sequenzy's AI creates entire email sequences in seconds. When you have limited hours for your side hustle, this efficiency is worth the cost.
If your side hustle is a newsletter, Beehiiv is purpose-built with referral programs, monetization, and SEO hosting to grow a newsletter business.
The Side Hustle Email System
Two automations are all you need to start:
Welcome sequence nurtures new subscribers automatically. Four emails over 10 days that deliver value, build trust, and introduce your offering. Set it up once and it works forever.
Weekly newsletter keeps your audience engaged. One email per week with a tip, insight, or update. Consistency builds trust and keeps you top of mind for when you have something to sell.
That is it. Do not overcomplicate it. These two things will grow your side hustle more than any other marketing activity.
Getting Started
- Pick a free platform — Kit or MailerLite
- Create a lead magnet — one free resource that helps your target audience
- Set up a 4-email welcome sequence — deliver value and introduce yourself
- Commit to weekly emails — one per week, no exceptions
- Add a product when ready — your warm list will be your first customers
The side hustlers who build real businesses are the ones who start collecting emails from day one. Do not wait until you have a product. Build the audience first.