Choosing the Right Platform for Your Service Business
The best tool depends on your service type, client volume, and what you need beyond email.
If budget is tight, MailerLite (free up to 1,000 subscribers) and Mailchimp (free up to 500) get you started. Upgrade when automation becomes a priority.
If you need SMS reminders, Brevo includes SMS alongside email and CRM at an affordable price. For appointment-based businesses, text reminders reduce no-shows significantly.
If time is your constraint, Sequenzy's AI creates complete sequences so you can set up marketing once and get back to delivering services. The automation runs while you work.
The Service Business Email System
Three automations drive the most value:
Post-service follow-up generates reviews and referrals. A three-email sequence after every service asks for feedback, requests a review, and introduces additional services. This single automation builds your reputation and revenue.
Service reminders bring clients back. Set up time-based triggers for recurring services. HVAC maintenance every 6 months, dental cleanings every 6 months, lawn care every spring. Clients appreciate the reminder and you fill your calendar.
Seasonal campaigns drive bookings during peak and slow periods. Plan campaigns around your seasonal patterns to maximize busy periods and fill gaps during slower times.
Getting Started
- Set up post-service follow-up with a thank you, review request, and service introduction
- Create service reminders for recurring services at appropriate intervals
- Commit to a monthly newsletter with helpful tips and seasonal offers
- Collect emails at every client touchpoint including booking, service delivery, and payment
- Plan seasonal campaigns around your business patterns
The service businesses that grow consistently are the ones that stay in touch with their clients. Email automation makes that possible without taking you away from delivering great service.