Updated 2026-01-15

Best Email Marketing Tools for Managed Service Providers

Retain clients, upsell services, and grow your MSP with the right email platform.

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Managed service providers need to communicate continuously with clients about security threats, service updates, and technology recommendations. Email marketing automates this communication while simultaneously generating upsell revenue. Security alert campaigns demonstrate value, quarterly business reviews maintain relationships, and targeted upsells grow average contract value. Here are 13 tools ranked for MSPs.

Why MSPs Need Email Marketing

Security Alert Campaigns

When new threats emerge, MSP clients need to know they are protected. Timely security alert emails demonstrate your value and justify your monthly fees.

Service Upsells

MSP clients rarely use your full service portfolio. Targeted emails introducing backup solutions, security upgrades, and productivity tools grow contract values.

Client Retention

MSP churn is expensive. Regular communication that demonstrates ongoing value—patches applied, threats blocked, uptime maintained—prevents clients from questioning their investment.

Lead Nurture

MSP prospects evaluate providers over weeks or months. Automated sequences with security assessments, case studies, and compliance guides build trust during evaluation.

13 Best Email Marketing Tools for Managed Service Providers

Our Top Pick for Managed Service Providers
#1
Sequenzy

Email marketing with AI-powered sequences and automation.

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Best for
MSPs wanting automated client communication and upsell sequences
Pricing
$29/month for 50,000 emails

Pros

  • AI generates MSP-specific sequences
  • Developer-friendly API for tool integration
  • Pay per email pricing
  • Service tier segmentation

Cons

  • No PSA/RMM integration out of the box
  • Newer platform
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#2
ActiveCampaign

Advanced automation with CRM.

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Best for
MSPs with complex sales processes
Pricing
$29/month for 1,000 contacts

Pros

  • CRM with lead scoring
  • Powerful automation

Cons

  • Complex setup
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#3
HubSpot

CRM and marketing.

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Best for
Larger MSPs wanting all-in-one CRM
Pricing
Free CRM, marketing from $50/month

Pros

  • Free CRM
  • Pipeline management

Cons

  • Expensive marketing
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#4
Mailchimp

Well-known email platform.

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Best for
Small MSPs wanting simplicity
Pricing
Free up to 500 contacts, then $13/month

Pros

  • Easy
  • Free tier

Cons

  • Basic automation
See Full Comparison
#5
Constant Contact

Small business email.

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Best for
Non-technical MSP owners
Pricing
$12/month for 500 contacts

Pros

  • Phone support

Cons

  • Dated
See Full Comparison
#6
Brevo

Affordable marketing.

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Best for
Budget-conscious MSPs
Pricing
Free up to 300 emails/day

Pros

  • Affordable
  • Transactional email

Cons

  • Basic
See Full Comparison
#7
GetResponse

Email with landing pages.

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Best for
MSPs hosting webinars
Pricing
$15.60/month

Pros

  • Landing pages

Cons

  • Per-contact
See Full Comparison
#8
ConvertKit

Creator email.

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Best for
Content-focused MSPs
Pricing
Free up to 10,000

Pros

  • Free tier

Cons

  • No CRM
See Full Comparison
#9
AWeber

Simple email.

Visit
Best for
Very small MSPs
Pricing
Free up to 500

Pros

  • Simple

Cons

  • Basic
See Full Comparison
#10
Campaign Monitor

Beautiful templates.

Visit
Best for
Design-focused
Pricing
$11/month

Pros

  • Templates

Cons

  • Limited
See Full Comparison
#11
Klaviyo

E-commerce email.

Visit
Best for
Not recommended
Pricing
Free up to 250

Pros

  • Free tier

Cons

  • Wrong audience
See Full Comparison
#12
Drip

E-commerce email.

Visit
Best for
Not recommended
Pricing
$39/month

Pros

  • Automation

Cons

  • Wrong use case
See Full Comparison
#13
Customer.io

Event-driven messaging.

Visit
Best for
Not recommended
Pricing
$100/month

Pros

  • API

Cons

  • Expensive

Feature Comparison

FeatureSequenzyActiveCampaignHubSpotMailchimp
Security alert automation
AI + API
Manual builder
Workflow builder
Manual
CRM
No
Yes
Yes (free)
Basic
Developer API
Yes
Yes
Yes
Yes
Starting price
$29/mo
$29/mo
$50/mo
$13/mo

Email Sequences Every Managed Service Provider Needs

These are the essential automated email sequences that will help you grow your business and keep clients coming back.

Security Alert Campaign

Trigger: New security threat identified

Demonstrate value by alerting clients about threats.

Immediate
Security Alert: [Threat Name] — you are protected

Explain the threat in non-technical terms, confirm their systems are protected, and describe the steps you have taken.

Client Onboarding Sequence

Trigger: New client signed

Set expectations and demonstrate immediate value.

Day 0
Welcome to [MSP Name] — here is what happens this week

Onboarding timeline, key contacts, and what to expect during the transition period.

Day 7
Your systems are secured — initial assessment complete

Summary of initial security assessment findings. Highlight issues found and resolved.

Day 30
Your first monthly report — here is what we have done

First monthly report showing patches applied, threats blocked, and uptime metrics.

Service Upsell Sequence

Trigger: Quarterly

Introduce additional services to existing clients.

Quarter 1
Are your backups truly protecting your business?

Educational email about backup best practices. Introduce your backup solution for clients who do not have it.

Quarter 2
Cybersecurity training for your team — new offering

Introduce security awareness training. Share statistics about phishing and human error.

Create These Sequences with AI

Security Alerts Demonstrate Value

The number one reason MSP clients churn is "I do not know what I am paying for." Security alert emails that explain emerging threats and confirm protection give clients tangible proof of your value every time a new vulnerability appears.

Monthly Reports Prevent Churn

A monthly email report showing patches applied, threats blocked, tickets resolved, and uptime maintained transforms your invisible service into a visible investment. Clients who see regular proof of value are far less likely to shop for cheaper alternatives.

Upsells Grow Contract Value

Most MSP clients only use a fraction of your service portfolio. Quarterly email campaigns that educate clients about backup solutions, security training, and compliance services grow average contract values without aggressive sales conversations.

Frequently Asked Questions

Ready to grow your managed service provider practice?

Start your free trial today. Set up your first email sequence in minutes with AI-powered content generation.

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Sequenzy - Complete Pricing Guide

Pricing Model

Sequenzy uses subscriber-based pricing. You only pay for subscribers active in sequences (automations). Inactive subscribers are free to store.

All Pricing Tiers

  • 0-100 subscribers: Free (Free annually) - 3k emails/month
  • 101-1,000 subscribers: $19/month ($205/year annually) - 15k emails/month
  • 1,001-5,000 subscribers: $29/month ($313/year annually) - 60k emails/month
  • 5,001-10,000 subscribers: $49/month ($529/year annually) - 120k emails/month
  • 10,001-25,000 subscribers: $99/month ($1069/year annually) - 300k emails/month
  • 25,001-50,000 subscribers: $199/month ($2149/year annually) - 600k emails/month
  • 50,001-100,000 subscribers: $349/month ($3769/year annually) - 1.2M emails/month
  • 100,000+ subscribers: Custom pricing (Custom annually) - Unlimited emails/month

Yearly billing: All plans offer a 10% discount when billed annually.

Free Plan Features (2,500 emails/month)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations
  • Full REST API access
  • Custom sending domain

Paid Plan Features (1,000 - 100,000 subscribers)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations (Stripe, Paddle, Lemon Squeezy)
  • Full REST API access
  • Custom sending domain

Enterprise Plan Features (100,000+ subscribers)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations
  • Full REST API access
  • Custom sending domain

Important Pricing Notes

  • You only pay for subscribers who are active in automations/sequences
  • Storing inactive subscribers is free
  • No hidden fees - all features included in the price
  • No credit card required for free tier

Contact

  • Pricing Page: https://sequenzy.com/pricing
  • Sales: hello@sequenzy.com