How to Choose the Right Email Tool
The best email marketing tool depends on your school's situation:
Size matters. Small schools can use simpler tools. Multi-location schools with diverse programs need more sophisticated segmentation and automation.
Online vs in-person. If you offer online courses or virtual classes, consider tools with webinar or video features.
Budget reality. Language schools operate on margins. Calculate cost at your expected student database size, not just starting prices.
What Actually Works for Language Schools
After talking to many language school owners about email marketing:
Level progression is key. Students who complete one level are your best prospects for the next. Automated sequences at completion dramatically improve continuation rates.
Community builds retention. Cultural events, conversation clubs, and community activities keep students engaged beyond formal classes. Email promotes these touchpoints.
Timing matters. Back to school, New Year resolutions, and pre-travel seasons are natural enrollment windows. Plan campaigns around these moments.
Getting Started
Pick a tool from this list. Then:
- Import your student contact database
- Set up welcome sequences for new enrollments
- Create level completion automation
- Plan seasonal enrollment campaigns
Start with the basics and expand as you learn what resonates with your students.