How to Choose the Right Email Tool
The best email marketing tool depends on your situation:
Center size matters. Small test prep centers can use simpler tools. Multi-location operations need platforms with more organization and team features.
Online vs in-person. If you sell online courses or practice materials, consider tools with e-commerce features.
Budget is real. Most test prep centers watch costs carefully. Calculate cost at your expected list size, not starting prices.
What Actually Works for Test Prep Centers
After talking to many test prep professionals about email marketing:
Timing is everything. Test registration deadlines drive enrollment. Email campaigns timed to these dates outperform random promotions.
Results sell. Score improvement stories and testimonials are your most powerful content. Share them consistently.
Parents make decisions. Even for college-age students, parents often influence test prep choices. Communicate with both audiences.
Getting Started
Pick a tool from this list. Then:
- Import your student and parent contact list
- Set up test date reminder automation
- Create a study tips sequence
- Plan campaigns around registration deadlines
Start simple and expand later.