Two Audiences, One Platform

HR tech companies have a unique challenge: marketing emails target HR leaders who buy the software, while product emails target employees who use it. Choose an email platform that handles both audiences without creating data silos.

Onboarding at Scale Defines Success

Unlike consumer apps, HR platforms onboard entire organizations at once. An automated onboarding sequence that guides hundreds of employees through setup—without manual hand-holding—is the difference between successful deployment and abandoned software.

Compliance Updates Justify Subscription Fees

HR regulations change constantly. Email campaigns about new compliance requirements, updated features, and regulatory deadlines demonstrate ongoing value. Clients who receive timely compliance updates are far less likely to churn.