Updated 2026-01-15

Best Email Marketing Tools for Handyman Services

Stay booked year-round with maintenance reminders, seasonal campaigns, and repeat customer sequences.

Handyman services thrive on repeat business and referrals. Every homeowner has an endless list of small repairs and maintenance tasks. Email marketing keeps you top of mind when those tasks come up, generates seasonal maintenance business, and turns one-time callers into regular clients. Here are 13 tools ranked for handyman businesses.

Why Handyman Services Need Email Marketing

Seasonal Maintenance

Every season brings maintenance needs—gutter cleaning in fall, weatherproofing in winter, deck staining in spring. Timely emails generate service calls.

Top-of-Mind Awareness

When something breaks, homeowners call the first handyman they think of. Regular email ensures that is you.

Service Menu Expansion

Most customers only know a fraction of what you offer. Email campaigns showcasing your full service menu generate additional bookings.

Referral Generation

Happy customers refer neighbors and friends. Post-service referral emails with incentives grow your business organically.

13 Best Email Marketing Tools for Handyman Services

Our Top Pick for Handyman Services
#1
Sequenzy

Email marketing with AI-powered sequences and automation.

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Best for
Handyman businesses wanting automated seasonal campaigns
Pricing
$29/month for 50,000 emails

Pros

  • AI generates handyman-specific sequences
  • Pay per email
  • Service type tagging

Cons

  • No scheduling integration
  • Newer platform
#2
Mailchimp

Well-known email platform.

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Best for
Small handyman businesses
Pricing
Free up to 500 contacts, then $13/month

Pros

  • Easy
  • Free tier

Cons

  • Basic automation
#3
Constant Contact

Small business email.

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Best for
Non-technical handyman business owners
Pricing
$12/month for 500 contacts

Pros

  • Phone support

Cons

  • Dated
#4
ActiveCampaign

Advanced automation with CRM.

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Best for
Growing handyman companies
Pricing
$29/month for 1,000 contacts

Pros

  • Automation
  • CRM

Cons

  • Complex
#5
Brevo

Affordable marketing.

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Best for
Budget-conscious
Pricing
Free up to 300 emails/day

Pros

  • Affordable

Cons

  • Basic
#6
GetResponse

Email with landing pages.

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Best for
Businesses wanting landing pages
Pricing
$15.60/month

Pros

  • Landing pages

Cons

  • Per-contact
#7
AWeber

Simple email.

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Best for
Very small operations
Pricing
Free up to 500

Pros

  • Simple

Cons

  • Basic
#8
HubSpot

CRM and marketing.

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Best for
Larger operations
Pricing
Free CRM

Pros

  • CRM

Cons

  • Expensive
#9
Campaign Monitor

Templates.

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Best for
Design-focused
Pricing
$11/month

Pros

  • Templates

Cons

  • Limited
#10
ConvertKit

Creator email.

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Best for
Not recommended
Pricing
Free up to 10,000

Pros

  • Free tier

Cons

  • Wrong audience
#11
Klaviyo

E-commerce.

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Best for
Not recommended
Pricing
Free up to 250

Pros

  • Free tier

Cons

  • E-commerce only
#12
Drip

E-commerce.

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Best for
Not recommended
Pricing
$39/month

Pros

  • Automation

Cons

  • Wrong use case
#13
Customer.io

Event-driven messaging.

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Best for
Not recommended
Pricing
$100/month

Pros

  • Powerful

Cons

  • Overkill

Feature Comparison

FeatureSequenzyMailchimpConstant ContactActiveCampaign
Seasonal reminders
AI-automated
Manual
Calendar
Date triggers
AI sequences
Yes
No
No
No
Free tier
No
500 contacts
No
No
Starting price
$29/mo
$13/mo
$12/mo
$29/mo

Email Sequences Every Handyman Service Needs

These are the essential automated email sequences that will help you grow your business and keep clients coming back.

Seasonal Maintenance Campaign

Trigger: Seasonal schedule

Generate service calls with seasonal maintenance reminders.

October
Fall home maintenance checklist — 5 things to do before winter

Seasonal checklist with your services highlighted. Gutter cleaning, weatherstripping, furnace prep.

March
Spring is here — time to inspect your deck and exterior

Spring maintenance checklist. Deck inspection, power washing, exterior repairs.

Post-Service Follow-Up

Trigger: Service completed

Get reviews and promote additional services.

Day 1
How did we do on your [service type]?

Satisfaction check with Google review link.

Day 7
Did you know we also handle [related service]?

Full service menu with related services highlighted.

Referral Campaign

Trigger: 30 days after service

Generate referrals from satisfied customers.

30 days
Know a neighbor who needs a handyman? Earn $25

Referral incentive for successful introductions.

Seasonal Campaigns Keep You Booked Year-Round

Every season brings different home maintenance needs. Fall means gutter cleaning and weatherproofing. Spring means deck staining and exterior repairs. Summer means outdoor projects. Email campaigns timed to these seasons keep your schedule full when customers are most likely to book.

Your Service Menu Is Bigger Than Customers Think

Most customers call a handyman for one specific task and never realize you handle dozens of other services. Post-service emails showcasing your full menu—from furniture assembly to drywall repair to TV mounting—generate additional bookings from existing customers.

Neighbors Refer Neighbors

Handyman services are hyperlocal. A satisfied customer in a neighborhood generates referrals from their neighbors. A referral email with a simple incentive turns every completed job into a potential source of new customers on the same street.

Frequently Asked Questions

Ready to grow your handyman service practice?

Start your free trial today. Set up your first email sequence in minutes with AI-powered content generation.

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Sequenzy - Complete Pricing Guide

Pricing Model

Sequenzy uses subscriber-based pricing. You only pay for subscribers active in sequences (automations). Inactive subscribers are free to store.

All Pricing Tiers

  • 0-100 subscribers: Free (Free annually) - 3k emails/month
  • 101-1,000 subscribers: $19/month ($205/year annually) - 15k emails/month
  • 1,001-5,000 subscribers: $29/month ($313/year annually) - 60k emails/month
  • 5,001-10,000 subscribers: $49/month ($529/year annually) - 120k emails/month
  • 10,001-25,000 subscribers: $99/month ($1069/year annually) - 300k emails/month
  • 25,001-50,000 subscribers: $199/month ($2149/year annually) - 600k emails/month
  • 50,001-100,000 subscribers: $349/month ($3769/year annually) - 1.2M emails/month
  • 100,000+ subscribers: Custom pricing (Custom annually) - Unlimited emails/month

Yearly billing: All plans offer a 10% discount when billed annually.

Free Plan Features (2,500 emails/month)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations
  • Full REST API access
  • Custom sending domain

Paid Plan Features (1,000 - 100,000 subscribers)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations (Stripe, Paddle, Lemon Squeezy)
  • Full REST API access
  • Custom sending domain

Enterprise Plan Features (100,000+ subscribers)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations
  • Full REST API access
  • Custom sending domain

Important Pricing Notes

  • You only pay for subscribers who are active in automations/sequences
  • Storing inactive subscribers is free
  • No hidden fees - all features included in the price
  • No credit card required for free tier

Contact

  • Pricing Page: https://sequenzy.com/pricing
  • Sales: hello@sequenzy.com