How to Choose the Right Email Tool
The best email marketing tool depends on your situation:
Practice size matters. Solo advisors can use simpler tools. Larger RIAs need platforms with more organization.
Content creation. If you publish regular market commentary, tools with good writing features matter. If you use third-party content, simpler tools work.
Compliance needs. Ensure any tool you choose can maintain records as required by your compliance requirements.
What Actually Works for Financial Advisors
After talking to many advisors about email marketing:
Market commentary builds trust. When clients hear your perspective during volatile times, it builds confidence in your guidance.
Consistency matters more than frequency. A reliable monthly newsletter beats sporadic communication. Clients learn to expect and value your updates.
Prospects take time. Financial decisions are not impulsive. Nurture prospects patiently with valuable content.
Getting Started
Pick a tool from this list. Then:
- Import your client and prospect list
- Create a monthly market commentary template
- Set up a new client onboarding sequence
- Build a lead nurturing sequence for prospects
Start simple and expand later.