Updated 2026-02-01

Best Email Marketing Tools for Lawyers

Stay top of mind with clients and generate referrals with the right email marketing platform for your law practice.

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Running a law firm means balancing client work with business development. Email marketing helps you nurture leads, stay connected with past clients, and build a referral network. But most email tools are built for retail or tech companies. Here are 13 platforms that actually work for law firms, ranked by ease of use, automation features, and value for money.

Why Lawyers Need Email Marketing

Stay Top of Mind for Referrals

Past clients refer when they remember you. Regular newsletters with helpful legal tips keep your firm front of mind when someone asks 'do you know a good lawyer?'

Nurture Leads Over Time

Legal decisions take time. Someone researching today may not need you for months. Email nurturing keeps them engaged until they are ready.

Build Authority and Trust

Educational content about legal topics positions you as the expert. When readers need help, they already trust you.

Client Communication and Updates

Keep clients informed about their cases, legal changes that affect them, and firm news without endless phone calls.

13 Best Email Marketing Tools for Lawyers

Our Top Pick for Lawyers
#1
Sequenzy

AI-powered email marketing built for service businesses. Creates client sequences automatically.

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Best for
Law firms wanting automated client communication without complexity
Pricing
$29/month for 50,000 emails

Pros

  • AI writes client nurture and onboarding sequences
  • Simple interface staff can use
  • Pay for emails sent, not contacts stored
  • Direct founder support

Cons

  • Launched in 2025, less track record
  • No built-in SMS
  • Fewer templates than established competitors
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#2
Mailchimp

The most popular email marketing platform. Solid features but can get expensive.

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Best for
Firms wanting a well-known platform with extensive integrations
Pricing
Free up to 500 contacts, then $13-350/month

Pros

  • Extensive template library
  • Many integrations
  • Strong deliverability
  • Good analytics

Cons

  • Gets expensive fast
  • Interface overwhelming
  • Support has declined
  • Not designed for legal
See Full Comparison
#3
Constant Contact

Long-standing email platform popular with professional services.

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Best for
Traditional firms wanting simple email with phone support
Pricing
From $12/month for 500 contacts

Pros

  • Very easy to use
  • Excellent phone support
  • Event management
  • Social media integration

Cons

  • Limited automation
  • Dated templates
  • Higher prices
  • Basic segmentation
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#4
ActiveCampaign

Powerful automation platform with a learning curve.

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Best for
Tech-savvy firms with dedicated marketing staff
Pricing
From $29/month for 1,000 contacts

Pros

  • Excellent automation
  • CRM included
  • Great deliverability
  • Detailed scoring

Cons

  • Steep learning curve
  • Overkill for small firms
  • Complex interface
  • Price jumps with features
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#5
Brevo

Formerly Sendinblue. Good value with transactional email included.

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Best for
Budget-conscious firms needing email and SMS
Pricing
Free up to 300 emails/day, then from $25/month

Pros

  • SMS included
  • Generous free tier
  • Transactional included
  • Good automation

Cons

  • Daily limits on free
  • Support can be slow
  • Limited integrations
  • Branding on free tier
See Full Comparison
#6
MailerLite

Clean, simple email marketing with good automation.

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Best for
Small firms wanting simplicity
Pricing
Free up to 1,000 subscribers, then from $10/month

Pros

  • Very affordable
  • Clean interface
  • Good landing pages
  • Generous free tier

Cons

  • Strict approval
  • Limited advanced features
  • Basic reporting
  • Professional services sometimes flagged
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#7
Drip

E-commerce focused but works for lead nurturing.

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Best for
Firms with complex lead nurturing needs
Pricing
From $39/month for 2,500 contacts

Pros

  • Strong automation
  • Revenue tracking
  • Multi-location support
  • Detailed analytics

Cons

  • Built for e-commerce
  • Expensive
  • Overkill for simple needs
  • Learning curve
See Full Comparison
#8
GetResponse

All-in-one marketing platform with webinars and landing pages.

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Best for
Firms running educational webinars or seminars
Pricing
From $19/month for 1,000 contacts

Pros

  • Webinar hosting
  • Landing page builder
  • Automation templates
  • Competitive pricing

Cons

  • Busy interface
  • Email editor could improve
  • Support varies
  • Features feel bolted on
See Full Comparison
#9
AWeber

One of the original email platforms. Simple and reliable.

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Best for
Firms wanting no-frills reliability
Pricing
Free up to 500 subscribers, then from $15/month

Pros

  • Reliable deliverability
  • Simple to use
  • Good support
  • Long track record

Cons

  • Feels dated
  • Limited automation
  • Basic templates
  • Little innovation
See Full Comparison
#10
ConvertKit

Built for creators but works for content-focused firms.

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Best for
Lawyers who blog or create content regularly
Pricing
Free up to 1,000 subscribers, then from $29/month

Pros

  • Great for newsletters
  • Clean management
  • Tag-based automation
  • Creator features

Cons

  • Not for legal
  • Limited design
  • No free landing pages
  • Expensive at scale
See Full Comparison
#11
HubSpot

Enterprise marketing platform with email included.

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Best for
Large firms with marketing staff
Pricing
Free basic, paid from $50/month (realistically $200+)

Pros

  • Full CRM
  • Great for large teams
  • Excellent reporting
  • Many integrations

Cons

  • Overkill for small
  • Expensive
  • Complex setup
  • Ecosystem commitment
See Full Comparison
#12
Moosend

Budget email marketing with solid features.

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Best for
Very price-conscious firms
Pricing
From $9/month for 500 subscribers

Pros

  • Very affordable
  • Good automation
  • Responsive support
  • Landing pages

Cons

  • Less known
  • Limited integrations
  • Smaller templates
  • Fewer features
See Full Comparison
#13
Campaign Monitor

Professional email marketing with beautiful templates.

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Best for
Firms prioritizing professional email design
Pricing
From $9/month for 500 contacts

Pros

  • Beautiful templates
  • Professional emails
  • Reliable delivery
  • Link review

Cons

  • Contact-based pricing
  • Limited automation
  • Gets expensive
  • Not legal-specific
See Full Comparison

Feature Comparison

FeatureSequenzyMailchimpConstant ContactActiveCampaign
Client onboarding sequences
Newsletter templates
AI content generation
Drag-and-drop editor
Automation workflows
Basic
SMS marketing
Free tier available

Email Sequences Every Lawyer Needs

These are the essential automated email sequences that will help you grow your business and keep clients coming back.

New Client Onboarding

Trigger: When client signs engagement letter

Welcome new clients and set expectations. This sequence builds confidence and reduces client anxiety.

Immediately
Welcome to {{firm_name}}, {{first_name}}

Thank you for choosing us. Overview of what to expect and next steps.

Day 3
What to expect in your case

Timeline expectations, communication preferences, and how to reach us.

Day 7
Important documents we may need

Checklist of documents to gather. Makes their job clear.

Lead Nurture Sequence

Trigger: When someone downloads a resource or inquires

Nurture leads over time until they are ready to hire. Legal decisions take time.

Immediately
Here is your {{resource_name}}

Deliver the resource. Brief intro to your firm.

Day 3
A common question about {{topic}}

Address a frequent question. Position your expertise.

Day 14
How we help clients with {{problem}}

Case study or success story. Social proof.

Day 30
Ready to discuss your situation?

Soft call to action for consultation.

Past Client Newsletter

Trigger: Monthly or quarterly

Stay top of mind with past clients for referrals. Educational content plus firm updates.

Monthly
Legal update: {{topic}}

Helpful legal tip or news. Brief firm update. Referral reminder.

Post-Matter Follow-Up

Trigger: When case concludes

Thank clients and encourage referrals and reviews.

Day 1
Thank you for trusting us with your case

Sincere thanks. Summary of outcome. What to do if questions arise.

Day 14
How was your experience with us?

Request for review or testimonial. Happy clients leave reviews.

Day 30
Know someone who needs legal help?

Gentle referral request. Make it easy to share your contact.

Create These Sequences with AI

How to Choose the Right Email Tool for Your Law Firm

The best email marketing tool depends on your situation:

Firm size matters. Solo practitioners can use simpler tools like MailerLite or Sequenzy. Larger firms need platforms like ActiveCampaign or HubSpot.

Practice area matters. Consumer-facing practices benefit more from email marketing than highly specialized B2B practices. Consider your client acquisition model.

Budget is real. Calculate cost at your expected contact list size. Lawyers accumulate contacts over years of networking.

What Actually Works for Law Firms

After talking to many lawyers about email marketing:

Stay educational. The best law firm emails teach readers something useful. This builds trust and positions you as the expert.

Be consistent. Monthly newsletters work better than sporadic emails. Readers learn to expect and look forward to your updates.

Focus on referrals. Past clients are your best lead source. Email keeps you top of mind when someone asks them for a lawyer recommendation.

Getting Started

Pick a tool from this list. Then:

  1. Import your contact list
  2. Create a monthly newsletter template
  3. Set up a new client onboarding sequence
  4. Create a lead nurturing sequence for inquiries

Start simple and expand later.

Frequently Asked Questions

Yes, when done ethically. Email marketing helps lawyers stay connected with clients, nurture leads, and build referral relationships. Avoid anything that looks like solicitation to someone in distress. Educational content and newsletters are well-received.

Most successful firms send 1-2 emails per month to their general list. This might be a monthly newsletter with legal tips and firm news. Automated sequences for leads and new clients run separately based on triggers.

Educational content performs well. Explain legal concepts in plain language, share updates on laws affecting your clients, and offer practical tips. Case results (anonymized) and client testimonials build credibility.

The best approach is subtle. Stay top of mind with valuable content so clients think of you when someone asks for a recommendation. You can also include a gentle referral request in post-matter follow-ups.

Both serve different purposes. Email works well for updates, documents, and non-urgent matters. Phone is better for sensitive discussions and complex explanations. Many clients prefer email for convenience.

Offer valuable resources on your website in exchange for email. Legal guides, checklists, and FAQs work well. Collect emails from consultations even if they do not hire you. Network and ask for business cards.

Open rate (aim for 25%+), click rate (2-5%), and unsubscribe rate (under 0.5%). Most importantly, track inquiries and new matters that come from email campaigns or referrals from nurtured contacts.

Respect unsubscribe requests immediately. You can still email clients directly about their case since that is not marketing. Consider offering frequency options instead of full unsubscribe.

Keep them professional and clear. Avoid sensationalism. Examples: 'Legal update: New tax law affects business owners' or '{{first_name}}, a tip for protecting your assets' work well.

Yes, former clients are your best source of referrals. Regular newsletters keep you top of mind. Just ensure they can unsubscribe easily and respect their preferences.

Ready to grow your lawyer practice?

Start your free trial today. Set up your first email sequence in minutes with AI-powered content generation.

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Sequenzy - Complete Pricing Guide

Pricing Model

Sequenzy uses subscriber-based pricing. You only pay for subscribers active in sequences (automations). Inactive subscribers are free to store.

All Pricing Tiers

  • 0-100 subscribers: Free (Free annually) - 2k emails/month
  • 101-1,000 subscribers: $19/month ($205/year annually) - 15k emails/month
  • 1,001-5,000 subscribers: $29/month ($313/year annually) - 60k emails/month
  • 5,001-10,000 subscribers: $49/month ($529/year annually) - 120k emails/month
  • 10,001-25,000 subscribers: $99/month ($1069/year annually) - 300k emails/month
  • 25,001-50,000 subscribers: $199/month ($2149/year annually) - 600k emails/month
  • 50,001-100,000 subscribers: $349/month ($3769/year annually) - 1.2M emails/month
  • 100,000+ subscribers: Custom pricing (Custom annually) - Unlimited emails/month

Yearly billing: All plans offer a 10% discount when billed annually.

Free Plan Features (0-100 subscribers)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations
  • Full REST API access
  • Custom sending domain

Paid Plan Features (1,000 - 100,000 subscribers)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations (Stripe, Paddle, Lemon Squeezy)
  • Full REST API access
  • Custom sending domain

Enterprise Plan Features (100,000+ subscribers)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations
  • Full REST API access
  • Custom sending domain

Important Pricing Notes

  • You only pay for subscribers who are active in automations/sequences
  • Storing inactive subscribers is free
  • No hidden fees - all features included in the price
  • No credit card required for free tier

Contact

  • Pricing Page: https://sequenzy.com/pricing
  • Sales: hello@sequenzy.com