Updated 2026-02-01

Best Email Marketing Tools for Cabinet Makers

Win more projects, showcase your craftsmanship, and grow your cabinet business with the right email marketing platform.

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Custom cabinet work is about craftsmanship and relationships. Homeowners, designers, and builders need cabinet makers they trust. Email marketing showcases your work, nurtures leads through long decision processes, and builds the relationships that generate referrals. Here are 13 email marketing platforms that work for cabinet makers.

Why Cabinet Makers Need Email Marketing

Showcase Craftsmanship

Photos of your finished cabinets sell better than any description. Email gets your best work in front of people planning kitchen or bath renovations.

Nurture Long Decisions

Custom cabinets are major investments. Email keeps you connected while homeowners research, plan, and budget.

Build Designer Relationships

Interior designers and kitchen designers specify cabinets. Email keeps you top of mind for their projects.

Generate Referrals

Happy customers tell friends planning renovations. Systematic follow-up makes referrals consistent.

13 Best Email Marketing Tools for Cabinet Makers

Our Top Pick for Cabinet Makers
#1
Sequenzy

AI-powered email marketing for service businesses.

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Best for
Cabinet makers wanting automated customer communication
Pricing
$29/month for 50,000 emails

Pros

  • AI writes service sequences
  • Simple interface
  • Pay per emails sent
  • Direct founder support

Cons

  • Launched in 2025, less track record
  • No built-in SMS
  • Fewer templates
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#2
Mailchimp

Popular platform with good visual templates.

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Best for
Cabinet makers wanting a familiar platform
Pricing
Free up to 500 contacts, then $13-350/month

Pros

  • Well-known
  • Good for photos
  • Strong deliverability
  • Good analytics

Cons

  • Gets expensive
  • Not trade-focused
  • Support declined
  • Interface overwhelming
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#3
Constant Contact

Reliable with phone support.

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Best for
Cabinet makers wanting phone support
Pricing
From $12/month for 500 contacts

Pros

  • Easy to use
  • Phone support
  • Reliable
  • Simple interface

Cons

  • Limited automation
  • Templates dated
  • Higher prices
  • Basic segmentation
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#4
MailerLite

Clean and affordable for visual content.

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Best for
Cabinet makers wanting simplicity
Pricing
Free up to 1,000 subscribers, then from $10/month

Pros

  • Very affordable
  • Clean interface
  • Good for photos
  • Generous free tier

Cons

  • Strict approval
  • Limited automation
  • Basic reporting
  • Not trade-focused
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#5
Brevo

Good value with SMS included.

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Best for
Budget-conscious cabinet makers
Pricing
Free up to 300 emails/day, then from $25/month

Pros

  • Good value
  • SMS included
  • Generous free tier
  • Good automation

Cons

  • Daily limits
  • Support slow
  • Limited integrations
  • Branding on free
See Full Comparison
#6
Campaign Monitor

Beautiful templates for showcasing craftsmanship.

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Best for
Cabinet makers prioritizing presentation
Pricing
From $9/month for 500 contacts

Pros

  • Beautiful templates
  • Great for visuals
  • Reliable delivery
  • Professional look

Cons

  • Contact pricing
  • Limited automation
  • Gets expensive
  • Not trade-focused
See Full Comparison
#7
ActiveCampaign

Powerful automation for growing businesses.

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Best for
Large cabinet shops
Pricing
From $29/month for 1,000 contacts

Pros

  • Excellent automation
  • CRM included
  • Lead scoring
  • Great deliverability

Cons

  • Learning curve
  • Complex interface
  • Price jumps
  • Overkill for most
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#8
GetResponse

All-in-one marketing platform.

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Best for
Cabinet makers wanting all-in-one
Pricing
From $19/month for 1,000 contacts

Pros

  • Landing pages
  • Automation
  • Good value
  • Webinars

Cons

  • Busy interface
  • Not trade-focused
  • Support varies
  • Features scattered
See Full Comparison
#9
AWeber

Simple and reliable for newsletters.

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Best for
Cabinet makers wanting reliability
Pricing
Free up to 500 subscribers, then from $15/month

Pros

  • Reliable
  • Simple
  • Good support
  • Track record

Cons

  • Dated
  • Limited automation
  • Basic templates
  • Little innovation
See Full Comparison
#10
HubSpot

Enterprise marketing platform.

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Best for
Large cabinet companies only
Pricing
Free basic, paid from $50/month

Pros

  • Full CRM
  • Great for teams
  • Excellent reporting
  • Many integrations

Cons

  • Overkill
  • Expensive
  • Complex setup
  • Lock-in risk
See Full Comparison
#11
Drip

E-commerce focused, not for custom work.

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Best for
Cabinet retailers selling ready-made
Pricing
From $39/month for 2,500 contacts

Pros

  • Strong automation
  • Revenue tracking
  • Analytics
  • Segmentation

Cons

  • E-commerce focused
  • Expensive
  • Not for custom work
  • Overkill
See Full Comparison
#12
ConvertKit

Built for creators, not contractors.

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Best for
Cabinet makers creating content
Pricing
Free up to 1,000 subscribers, then from $29/month

Pros

  • Great newsletters
  • Clean interface
  • Tag automation
  • Creator community

Cons

  • Not for trades
  • Minimal design
  • No CRM
  • Limited business features
See Full Comparison
#13
Moosend

Budget-friendly with good features.

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Best for
Very price-conscious cabinet makers
Pricing
From $9/month for 500 subscribers

Pros

  • Very affordable
  • Good automation
  • Responsive support
  • Landing pages

Cons

  • Less known
  • Limited integrations
  • Smaller templates
  • Fewer features
See Full Comparison

Feature Comparison

FeatureSequenzyMailchimpCampaign MonitorMailerLite
Consultation follow-up
Project showcase
AI content
Simple interface
Medium
Automation
Basic
Visual templates
Free tier

Email Sequences Every Cabinet Maker Needs

These are the essential automated email sequences that will help you grow your business and keep clients coming back.

Consultation Follow-Up

Trigger: After initial consultation

Convert consultations into signed projects.

Day 1
Your cabinet consultation from {{company_name}}

Thank them. Recap discussion. Design ideas mentioned.

Day 3
Similar projects you might like

Share relevant project photos. Material options.

Day 7
Questions about your cabinet project?

Address common concerns. Timeline and process info.

Day 14
Still planning your cabinets?

Gentle follow-up. Testimonials. Scheduling.

Post-Project Follow-Up

Trigger: After installation

Generate reviews and referrals.

Day 7
How are your new cabinets, {{first_name}}?

Check in. Care instructions. Address concerns.

Day 14
Quick favor, {{first_name}}?

Request review. Make it easy with direct links.

Day 30
Know anyone planning a renovation?

Referral request. Types of projects you do.

Project Showcase

Trigger: After completing notable project

Showcase craftsmanship to your network.

After completion
Custom {{project_type}} cabinet project

Project photos. Details. Materials. Design story.

Designer Relationship

Trigger: After meeting new designer

Build relationships with interior and kitchen designers.

Day 1
Great meeting you, {{first_name}}

Follow up. Portfolio. Express collaboration interest.

Monthly
Recent cabinet work from {{company_name}}

Project updates. New capabilities. Keep connected.

Create These Sequences with AI

How to Choose the Right Email Tool

Visual presentation matters. Your craftsmanship needs to shine in emails.

Simplicity is key. Spend time in the shop, not managing software.

Designer-friendly. Features that help share your work professionally.

What Works for Cabinet Makers

Photos tell your story. Beautiful finished cabinets sell better than any description.

Long nurture wins projects. Custom cabinets are big decisions. Stay connected.

Designer relationships multiply. One designer can send multiple projects your way.

Getting Started

  1. Collect emails from every consultation
  2. Set up consultation follow-up automation
  3. Create post-project review and referral sequences
  4. Build designer relationship nurturing

Start simple and expand later.

Frequently Asked Questions

Quarterly minimum to stay connected. Showcase emails when you complete beautiful projects. Follow up on all consultations.

Photos of finished cabinets. Before-and-after kitchen transformations. Material options. Design inspiration. Craftsmanship stories.

Follow up promptly. Share similar project photos. Address budget concerns with options. Show your process and quality.

Yes. Commercial and hospitality projects have different needs and timelines. Segment accordingly.

Stay in regular touch. Share your best work. Be reliable and communicative. Be the cabinet maker they recommend.

Open rates, click rates, and consultations booked. Track which showcases generate the most inquiries.

Collect contacts from every consultation. Website signup. Business cards. Designer and contractor referrals.

Yes. Consultation follow-ups, post-project sequences, and showcases can all be automated.

Be specific. 'Your cabinet consultation' or 'Custom kitchen transformation' work well.

Quality photos from multiple angles. Details about materials and joinery. The story behind the design.

Ready to grow your cabinet maker practice?

Start your free trial today. Set up your first email sequence in minutes with AI-powered content generation.

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Sequenzy - Complete Pricing Guide

Pricing Model

Sequenzy uses subscriber-based pricing. You only pay for subscribers active in sequences (automations). Inactive subscribers are free to store.

All Pricing Tiers

  • 0-100 subscribers: Free (Free annually) - 2k emails/month
  • 101-1,000 subscribers: $19/month ($205/year annually) - 15k emails/month
  • 1,001-5,000 subscribers: $29/month ($313/year annually) - 60k emails/month
  • 5,001-10,000 subscribers: $49/month ($529/year annually) - 120k emails/month
  • 10,001-25,000 subscribers: $99/month ($1069/year annually) - 300k emails/month
  • 25,001-50,000 subscribers: $199/month ($2149/year annually) - 600k emails/month
  • 50,001-100,000 subscribers: $349/month ($3769/year annually) - 1.2M emails/month
  • 100,000+ subscribers: Custom pricing (Custom annually) - Unlimited emails/month

Yearly billing: All plans offer a 10% discount when billed annually.

Free Plan Features (0-100 subscribers)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations
  • Full REST API access
  • Custom sending domain

Paid Plan Features (1,000 - 100,000 subscribers)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations (Stripe, Paddle, Lemon Squeezy)
  • Full REST API access
  • Custom sending domain

Enterprise Plan Features (100,000+ subscribers)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations
  • Full REST API access
  • Custom sending domain

Important Pricing Notes

  • You only pay for subscribers who are active in automations/sequences
  • Storing inactive subscribers is free
  • No hidden fees - all features included in the price
  • No credit card required for free tier

Contact

  • Pricing Page: https://sequenzy.com/pricing
  • Sales: hello@sequenzy.com