Updated 2026-02-01

Best Email Marketing Tools for Flooring Installers

Win more projects, build contractor relationships, and grow your flooring business with the right email marketing platform.

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Flooring installation is a visual business. Beautiful finished floors sell your next job. Email marketing lets you showcase your work, follow up on estimates, and build relationships that generate ongoing referrals. Here are 13 email marketing platforms that work for flooring installers.

Why Flooring Installers Need Email Marketing

Showcase Transformations

Before-and-after photos sell flooring better than any pitch. Email gets your best work in front of people who might need new floors.

Convert Estimates

Flooring is a big decision. Email follow-up keeps you in consideration while homeowners think it over.

Build Contractor Relationships

Builders and remodelers need reliable flooring installers. Email keeps you connected between projects.

Generate Repeat Business

Customers with multiple properties or who recommend you to friends become ongoing business with proper follow-up.

13 Best Email Marketing Tools for Flooring Installers

Our Top Pick for Flooring Installers
#1
Sequenzy

AI-powered email marketing for service businesses.

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Best for
Flooring installers wanting automated customer follow-up
Pricing
$29/month for 50,000 emails

Pros

  • AI writes service sequences
  • Simple interface
  • Pay per emails sent
  • Direct founder support

Cons

  • Launched in 2025, less track record
  • No built-in SMS
  • Fewer templates
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#2
Mailchimp

Popular platform with good visual templates.

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Best for
Flooring installers wanting a familiar platform
Pricing
Free up to 500 contacts, then $13-350/month

Pros

  • Well-known
  • Good for photos
  • Strong deliverability
  • Good analytics

Cons

  • Gets expensive
  • Not trade-focused
  • Support declined
  • Interface overwhelming
See Full Comparison
#3
Constant Contact

Reliable with phone support.

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Best for
Flooring installers wanting phone support
Pricing
From $12/month for 500 contacts

Pros

  • Easy to use
  • Phone support
  • Reliable
  • Simple interface

Cons

  • Limited automation
  • Templates dated
  • Higher prices
  • Basic segmentation
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#4
Brevo

Good value with SMS included.

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Best for
Budget-conscious flooring installers
Pricing
Free up to 300 emails/day, then from $25/month

Pros

  • Good value
  • SMS included
  • Generous free tier
  • Good automation

Cons

  • Daily limits
  • Support slow
  • Limited integrations
  • Branding on free
See Full Comparison
#5
MailerLite

Clean and affordable for visual content.

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Best for
Flooring installers wanting simplicity
Pricing
Free up to 1,000 subscribers, then from $10/month

Pros

  • Very affordable
  • Clean interface
  • Landing pages
  • Generous free tier

Cons

  • Strict approval
  • Limited automation
  • Basic reporting
  • Not trade-focused
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#6
ActiveCampaign

Powerful automation for growing businesses.

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Best for
Large flooring companies
Pricing
From $29/month for 1,000 contacts

Pros

  • Excellent automation
  • CRM included
  • Lead scoring
  • Great deliverability

Cons

  • Learning curve
  • Complex interface
  • Price jumps
  • Overkill for most
See Full Comparison
#7
GetResponse

All-in-one marketing platform.

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Best for
Flooring installers wanting all-in-one
Pricing
From $19/month for 1,000 contacts

Pros

  • Landing pages
  • Automation
  • Good value
  • Webinars

Cons

  • Busy interface
  • Not trade-focused
  • Support varies
  • Features scattered
See Full Comparison
#8
AWeber

Simple and reliable for newsletters.

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Best for
Flooring installers wanting reliability
Pricing
Free up to 500 subscribers, then from $15/month

Pros

  • Reliable
  • Simple
  • Good support
  • Track record

Cons

  • Dated
  • Limited automation
  • Basic templates
  • Little innovation
See Full Comparison
#9
HubSpot

Enterprise marketing platform.

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Best for
Large flooring companies only
Pricing
Free basic, paid from $50/month

Pros

  • Full CRM
  • Great for teams
  • Excellent reporting
  • Many integrations

Cons

  • Overkill
  • Expensive
  • Complex setup
  • Lock-in risk
See Full Comparison
#10
Drip

E-commerce focused, not for services.

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Best for
Flooring retailers selling products
Pricing
From $39/month for 2,500 contacts

Pros

  • Strong automation
  • Revenue tracking
  • Analytics
  • Segmentation

Cons

  • E-commerce focused
  • Expensive
  • Not for services
  • Overkill
See Full Comparison
#11
ConvertKit

Built for creators, not contractors.

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Best for
Flooring content creators
Pricing
Free up to 1,000 subscribers, then from $29/month

Pros

  • Great newsletters
  • Clean interface
  • Tag automation
  • Creator community

Cons

  • Not for trades
  • Minimal design
  • No CRM
  • Limited business features
See Full Comparison
#12
Moosend

Budget-friendly with good features.

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Best for
Very price-conscious flooring installers
Pricing
From $9/month for 500 subscribers

Pros

  • Very affordable
  • Good automation
  • Responsive support
  • Landing pages

Cons

  • Less known
  • Limited integrations
  • Smaller templates
  • Fewer features
See Full Comparison
#13
Campaign Monitor

Professional templates for visual content.

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Best for
Flooring installers prioritizing design
Pricing
From $9/month for 500 contacts

Pros

  • Beautiful templates
  • Great for visuals
  • Reliable delivery
  • Professional look

Cons

  • Contact pricing
  • Limited automation
  • Gets expensive
  • Not trade-focused
See Full Comparison

Feature Comparison

FeatureSequenzyMailchimpConstant ContactMailerLite
Estimate follow-up
Before-after showcase
AI content
Simple interface
Medium
Automation
Basic
SMS support
Free tier

Email Sequences Every Flooring Installer Needs

These are the essential automated email sequences that will help you grow your business and keep clients coming back.

Estimate Follow-Up

Trigger: After giving estimate

Convert more estimates into jobs.

Day 1
Your flooring estimate from {{company_name}}

Thank them. Recap estimate. Material options discussed.

Day 3
Questions about your flooring project?

Address common concerns. Share similar before-and-after photos.

Day 7
Still considering new flooring?

Gentle follow-up. Testimonials. Scheduling availability.

Post-Installation Follow-Up

Trigger: After completing installation

Generate reviews and referrals.

Day 3
How are your new floors, {{first_name}}?

Check in. Care instructions. Address any concerns.

Day 7
Quick favor, {{first_name}}?

Request review. Make it easy with direct links.

Day 14
Know anyone who needs new flooring?

Referral request. Types of flooring you install.

Project Showcase

Trigger: After completing notable project

Showcase transformations to your network.

After completion
Transformation: {{flooring_type}} installation

Before-and-after photos. Project details. Material info.

Contractor Nurture

Trigger: After meeting new contractor

Build relationships with builders and remodelers.

Day 1
Great meeting you, {{first_name}}

Follow up. Portfolio of work. Express interest in collaboration.

Monthly
Recent flooring work from {{company_name}}

Project updates. Availability. New flooring options.

Create These Sequences with AI

How to Choose the Right Email Tool

Visual templates matter. Your flooring transformations need to look stunning in emails.

Simplicity is key. Spend time installing floors, not managing software.

Budget-friendly. Trade work income varies. Keep costs reasonable.

What Works for Flooring Installers

Before-and-after photos sell. Transformations demonstrate your quality better than words.

Follow-up converts estimates. Most flooring installers lose jobs by not following up.

Material education helps. Customers appreciate learning about their options.

Getting Started

  1. Collect emails from every estimate and customer
  2. Set up estimate follow-up automation
  3. Create post-installation review and referral sequences
  4. Build contractor relationship nurturing

Start simple and expand later.

Frequently Asked Questions

Quarterly minimum to stay connected. Showcase emails when you complete beautiful projects. Follow up on all estimates.

Before-and-after photos are essential. Different flooring types and options. Care tips. Project transformations.

Follow up promptly. Share similar project photos. Address concerns about materials and durability. Show testimonials.

Yes. Commercial projects have different timelines, materials, and decision processes. Segment accordingly.

Stay in regular touch. Be reliable and professional. Share your work. Be the flooring installer they think of first.

Open rates, click rates, and jobs booked. Track which emails generate the most estimate requests.

Collect emails from every estimate. Website signup. Business cards. Referrals from happy customers.

Yes. Estimate follow-ups, post-installation sequences, and project showcases can all be automated.

Be specific. 'Your flooring estimate' or 'Amazing hardwood transformation' work well.

Segment by material interest. Send relevant photos and information. Educate about options and benefits.

Ready to grow your flooring installer practice?

Start your free trial today. Set up your first email sequence in minutes with AI-powered content generation.

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Sequenzy - Complete Pricing Guide

Pricing Model

Sequenzy uses subscriber-based pricing. You only pay for subscribers active in sequences (automations). Inactive subscribers are free to store.

All Pricing Tiers

  • 0-100 subscribers: Free (Free annually) - 2k emails/month
  • 101-1,000 subscribers: $19/month ($205/year annually) - 15k emails/month
  • 1,001-5,000 subscribers: $29/month ($313/year annually) - 60k emails/month
  • 5,001-10,000 subscribers: $49/month ($529/year annually) - 120k emails/month
  • 10,001-25,000 subscribers: $99/month ($1069/year annually) - 300k emails/month
  • 25,001-50,000 subscribers: $199/month ($2149/year annually) - 600k emails/month
  • 50,001-100,000 subscribers: $349/month ($3769/year annually) - 1.2M emails/month
  • 100,000+ subscribers: Custom pricing (Custom annually) - Unlimited emails/month

Yearly billing: All plans offer a 10% discount when billed annually.

Free Plan Features (0-100 subscribers)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations
  • Full REST API access
  • Custom sending domain

Paid Plan Features (1,000 - 100,000 subscribers)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations (Stripe, Paddle, Lemon Squeezy)
  • Full REST API access
  • Custom sending domain

Enterprise Plan Features (100,000+ subscribers)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations
  • Full REST API access
  • Custom sending domain

Important Pricing Notes

  • You only pay for subscribers who are active in automations/sequences
  • Storing inactive subscribers is free
  • No hidden fees - all features included in the price
  • No credit card required for free tier

Contact

  • Pricing Page: https://sequenzy.com/pricing
  • Sales: hello@sequenzy.com