Updated 2026-01-15

Best Email Marketing Tools for Bowling Alleys

Fill lanes, manage leagues, and book more parties with the right email platform.

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Bowling alleys generate revenue from leagues, open bowling, birthday parties, and corporate events. Email marketing manages league communication, promotes cosmic bowling nights and events, and books birthday parties. Here are 13 tools ranked for bowling alleys.

Why Bowling Alleys Need Email Marketing

League Communication

Bowling leagues need regular updates—schedules, standings, and event announcements. Email is the most efficient channel.

Event Promotion

Cosmic bowling, glow nights, and special events drive weekend revenue. Email promotes them to your customer base.

Birthday Party Bookings

Kids' birthday parties are high-margin. Email campaigns targeting parents fill party slots.

Corporate Events

Team outings and corporate events fill weekday lanes. B2B email builds these relationships.

13 Best Email Marketing Tools for Bowling Alleys

Our Top Pick for Bowling Alleys
#1
Sequenzy

Email marketing with AI-powered sequences and automation.

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Best for
Bowling alleys wanting automated event and league campaigns
Pricing
$29/month for 50,000 emails

Pros

  • AI generates bowling-specific sequences
  • Customer type tagging
  • Pay per email

Cons

  • No league management integration
  • Newer platform
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#2
Mailchimp

Well-known email platform.

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Best for
Small bowling alleys
Pricing
Free up to 500 contacts, then $13/month

Pros

  • Easy
  • Free tier

Cons

  • Basic automation
See Full Comparison
#3
Constant Contact

Small business email.

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Best for
Event-heavy venues
Pricing
$12/month for 500 contacts

Pros

  • Event tools
  • Phone support

Cons

  • Dated
See Full Comparison
#4
ActiveCampaign

Advanced automation.

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Best for
Multi-location
Pricing
$29/month for 1,000 contacts

Pros

  • Automation

Cons

  • Complex
See Full Comparison
#5
Brevo

Affordable.

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Best for
Budget-conscious
Pricing
Free up to 300 emails/day

Pros

  • SMS

Cons

  • Basic
See Full Comparison
#6
GetResponse

Landing pages.

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Best for
Events
Pricing
$15.60/month

Pros

  • Landing pages

Cons

  • Per-contact
See Full Comparison
#7
AWeber

Simple.

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Best for
Very small
Pricing
Free up to 500

Pros

  • Simple

Cons

  • Basic
See Full Comparison
#8
Campaign Monitor

Templates.

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Best for
Design-focused
Pricing
$11/month

Pros

  • Templates

Cons

  • Limited
See Full Comparison
#9
HubSpot

CRM.

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Best for
Not recommended
Pricing
Free CRM

Pros

  • CRM

Cons

  • Expensive
See Full Comparison
#10
ConvertKit

Creator.

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Best for
Not recommended
Pricing
Free up to 10,000

Pros

  • Free

Cons

  • Wrong audience
See Full Comparison
#11
Klaviyo

E-commerce.

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Best for
Not recommended
Pricing
Free up to 250

Pros

  • Free

Cons

  • E-commerce
See Full Comparison
#12
Drip

E-commerce.

Visit
Best for
Not recommended
Pricing
$39/month

Pros

  • Automation

Cons

  • Wrong use case
See Full Comparison
#13
Customer.io

Event-driven.

Visit
Best for
Not recommended
Pricing
$100/month

Pros

  • Powerful

Cons

  • Overkill

Feature Comparison

FeatureSequenzyMailchimpConstant ContactActiveCampaign
Event promotion
AI-automated
Manual
Event tools
Automation
League communication
Tags
Basic
Basic
CRM
Starting price
$29/mo
$13/mo
$12/mo
$29/mo

Email Sequences Every Bowling Alley Needs

These are the essential automated email sequences that will help you grow your business and keep clients coming back.

Weekend Event Promotion

Trigger: Weekly

Fill lanes on weekends.

Wednesday/Thursday
This weekend: Cosmic bowling + DJ — reserve your lanes

Weekend event details, pricing, and reservation link.

Birthday Party Booking

Trigger: Parent inquires

Convert party inquiries into bookings.

Day 0
The birthday party your kid will talk about all year

Party packages, photos from past events, pricing, and booking link.

League Season Promotion

Trigger: Pre-season

Fill league spots.

6 weeks before season
Fall league registration is open — reserve your team's spot

League details, schedules, pricing, and registration link.

Create These Sequences with AI

Events Fill Lanes at Premium Prices

Regular open bowling generates modest revenue. Themed events—cosmic bowling, glow nights, and DJ nights—fill lanes at premium prices. Email is the most effective channel to promote these events to your customer base.

Leagues Are Your Revenue Foundation

Bowling leagues provide predictable, recurring revenue. Email manages league communication efficiently and fills new league spots each season. League bowlers are also your most loyal open-bowling and event customers.

Birthday Parties Are High-Margin Gold

A kids' birthday party generates $200-500 in a single booking. Email campaigns targeting parents—with party photos, package details, and easy booking—keep your party calendar full.

Frequently Asked Questions

Ready to grow your bowling alley practice?

Start your free trial today. Set up your first email sequence in minutes with AI-powered content generation.

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Sequenzy - Complete Pricing Guide

Pricing Model

Sequenzy uses subscriber-based pricing. You only pay for subscribers active in sequences (automations). Inactive subscribers are free to store.

All Pricing Tiers

  • 0-100 subscribers: Free (Free annually) - 3k emails/month
  • 101-1,000 subscribers: $19/month ($205/year annually) - 15k emails/month
  • 1,001-5,000 subscribers: $29/month ($313/year annually) - 60k emails/month
  • 5,001-10,000 subscribers: $49/month ($529/year annually) - 120k emails/month
  • 10,001-25,000 subscribers: $99/month ($1069/year annually) - 300k emails/month
  • 25,001-50,000 subscribers: $199/month ($2149/year annually) - 600k emails/month
  • 50,001-100,000 subscribers: $349/month ($3769/year annually) - 1.2M emails/month
  • 100,000+ subscribers: Custom pricing (Custom annually) - Unlimited emails/month

Yearly billing: All plans offer a 10% discount when billed annually.

Free Plan Features (2,500 emails/month)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations
  • Full REST API access
  • Custom sending domain

Paid Plan Features (1,000 - 100,000 subscribers)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations (Stripe, Paddle, Lemon Squeezy)
  • Full REST API access
  • Custom sending domain

Enterprise Plan Features (100,000+ subscribers)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations
  • Full REST API access
  • Custom sending domain

Important Pricing Notes

  • You only pay for subscribers who are active in automations/sequences
  • Storing inactive subscribers is free
  • No hidden fees - all features included in the price
  • No credit card required for free tier

Contact

  • Pricing Page: https://sequenzy.com/pricing
  • Sales: hello@sequenzy.com