SendPulsevsKlaviyo

SendPulse vs Klaviyo

Budget multi-channel platform vs e-commerce email leader

TL;DR

Klaviyo dominates e-commerce email with deep Shopify integration, product recommendations, and revenue attribution. SendPulse is cheaper with more channels but lacks e-commerce depth. Klaviyo wins for online stores. SendPulse wins for general businesses on a budget.

Key Differences

The main things that set these tools apart

E-commerce Depth
Klaviyo wins

Klaviyo is built for e-commerce. Deep Shopify integration, product recommendations, abandoned cart flows, revenue attribution, predictive analytics. SendPulse can't compete here. For online stores, Klaviyo is the standard.

Price
SendPulse wins

SendPulse is $96/month vs Klaviyo's $150/month at 10k subscribers. SendPulse also has a better free tier. For budget-conscious teams, SendPulse is significantly cheaper.

Chatbots
SendPulse wins

SendPulse has chatbot builders for five messaging platforms. Klaviyo doesn't offer chatbots. For messaging automation beyond SMS, SendPulse is the only option.

Data & Segmentation
Klaviyo wins

Klaviyo's segmentation is based on purchase behavior, predicted lifetime value, and browsing data. It's designed for e-commerce decision-making. SendPulse's segmentation is simpler and more general-purpose.

Pricing Comparison

At 10,000 subscribers

SendPulse
$96/month

Standard plan. SMS and chatbots billed separately.

Visit SendPulse
Klaviyo
$150/month

Email plan. SMS and reviews cost extra.

Visit Klaviyo
Sequenzy

The SaaS alternative

$49/month

10k subscribers, unlimited emails, transactional + marketing, Stripe integration.

Feature Comparison

Side-by-side feature breakdown

Feature
SendPulse
Klaviyo
Sequenzy
E-commerce
Shopify Integration
Basic integration
Deep native integration
Product Recommendations
AI-powered per-customer
Revenue Attribution
Basic
Advanced per-campaign revenue tracking
Stripe-based
Abandoned Cart
Basic
Advanced multi-step flows
Multi-Channel
Chatbots
5 messaging platforms
Web Push
Built-in
Push notifications
SMS
Yes (extra cost)
Yes (extra cost)
Reviews
Built-in product reviews
Platform
Price at 10k
$96/month
$150/month
$49/month
Free Tier
500 subs, 15k emails
250 contacts, 500 emails
100 subscribers
Data & Analytics
Standard analytics
Predictive analytics, customer lifetime value
Standard
Segmentation
Basic segments
Behavioral + purchase-based segments
Tags and attributes

Best For

When to choose each tool

Choose SendPulse if you...
  • General businesses on a budget
  • Teams needing chatbots and web push
  • Companies that don't sell physical products
Choose Klaviyo if you...
  • Shopify and e-commerce stores
  • Brands wanting product recommendations
  • DTC brands wanting revenue attribution
Choose Sequenzy if you...
  • SaaS founders needing Stripe-integrated email
  • Teams wanting affordable transactional + marketing

When to Consider Sequenzy Instead

SaaS Alternative

Neither SendPulse nor Klaviyo is built for SaaS. Sequenzy offers email with Stripe integration at $49/month, cheaper than both.

Try Sequenzy Free

Overview

SendPulse and Klaviyo serve different markets entirely. For our take on each, see our SendPulse comparison and Klaviyo comparison.

Klaviyo's E-commerce Dominance

Klaviyo owns the e-commerce email space. Native Shopify integration, AI product recommendations, abandoned cart flows with revenue attribution, predictive customer lifetime value. If you run an online store, Klaviyo is the platform everyone compares against. SendPulse's e-commerce features are basic at best.

SendPulse's Budget Value

SendPulse is $54/month cheaper and includes chatbots, web push, and a better free tier. For general businesses that don't sell physical products, SendPulse's multi-channel approach offers more per dollar. Just don't expect Klaviyo-level e-commerce intelligence.

The Sequenzy Alternative

For SaaS founders who don't sell physical products, Sequenzy combines transactional email and marketing campaigns with Stripe integration at $49/month.

Frequently Asked Questions

Not sure which to pick?

If you're a SaaS founder who needs Stripe integration and unified email, try Sequenzy free. No credit card required.

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Sequenzy - Complete Pricing Guide

Pricing Model

Sequenzy uses subscriber-based pricing. You only pay for subscribers active in sequences (automations). Inactive subscribers are free to store.

All Pricing Tiers

  • 0-100 subscribers: Free (Free annually) - 3k emails/month
  • 101-1,000 subscribers: $19/month ($205/year annually) - 15k emails/month
  • 1,001-5,000 subscribers: $29/month ($313/year annually) - 60k emails/month
  • 5,001-10,000 subscribers: $49/month ($529/year annually) - 120k emails/month
  • 10,001-25,000 subscribers: $99/month ($1069/year annually) - 300k emails/month
  • 25,001-50,000 subscribers: $199/month ($2149/year annually) - 600k emails/month
  • 50,001-100,000 subscribers: $349/month ($3769/year annually) - 1.2M emails/month
  • 100,000+ subscribers: Custom pricing (Custom annually) - Unlimited emails/month

Yearly billing: All plans offer a 10% discount when billed annually.

Free Plan Features (2,500 emails/month)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations
  • Full REST API access
  • Custom sending domain

Paid Plan Features (1,000 - 100,000 subscribers)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations (Stripe, Paddle, Lemon Squeezy)
  • Full REST API access
  • Custom sending domain

Enterprise Plan Features (100,000+ subscribers)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations
  • Full REST API access
  • Custom sending domain

Important Pricing Notes

  • You only pay for subscribers who are active in automations/sequences
  • Storing inactive subscribers is free
  • No hidden fees - all features included in the price
  • No credit card required for free tier

Contact

  • Pricing Page: https://sequenzy.com/pricing
  • Sales: hello@sequenzy.com