SendPulsevsMailchimp

SendPulse vs Mailchimp

Budget multi-channel platform vs the email marketing giant

TL;DR

SendPulse offers more channels (email + SMS + chatbots + web push) at a lower price. Mailchimp has a bigger ecosystem, more integrations, and stronger brand recognition. SendPulse wins on multi-channel value. Mailchimp wins on ecosystem and reliability.

Key Differences

The main things that set these tools apart

Channel Coverage
SendPulse wins

SendPulse includes chatbots for WhatsApp, Telegram, Facebook, Instagram, and Viber. Plus web push notifications. Mailchimp is primarily email with SMS as an add-on. For multi-channel on a budget, SendPulse covers more ground.

Ecosystem
Mailchimp wins

Mailchimp integrates with 300+ tools and is supported by virtually every platform. SendPulse has fewer integrations. If your stack relies on third-party connections, Mailchimp's ecosystem is unmatched.

Free Tier
SendPulse wins

SendPulse gives 500 subscribers and 15,000 emails/month free. Mailchimp gives 500 contacts but only 1,000 emails/month. SendPulse's free plan is significantly more useful.

Polish and UX
Mailchimp wins

Mailchimp's interface is more polished, its email builder is smoother, and the overall experience feels more refined. SendPulse is functional but can feel cluttered with so many features packed in.

Pricing Comparison

At 10,000 subscribers

SendPulse
$96/month

Standard plan. SMS, chatbots, and transactional email billed separately.

Visit SendPulse
Mailchimp
$100/month

Standard plan. Transactional email (Mandrill) costs extra.

Visit Mailchimp
Sequenzy

The SaaS alternative

$49/month

10k subscribers, unlimited emails, transactional + marketing, Stripe integration.

Feature Comparison

Side-by-side feature breakdown

Feature
SendPulse
Mailchimp
Sequenzy
Email Marketing
Email Builder
Drag-and-drop
Drag-and-drop (more polished)
Visual builder
Templates
100+ templates
100+ templates
AI-generated
A/B Testing
Subject line, content
Subject, content, send time
Subject line
Automation
Visual automation builder
Customer journeys
Trigger-based sequences
Multi-Channel
SMS
Yes (extra cost)
Yes (add-on)
Chatbots
WhatsApp, Telegram, FB, Instagram, Viber
Web Push
Built-in
Transactional Email
Separate product
Mandrill (add-on, $20+/mo extra)
Built-in
Platform
CRM
Built-in CRM
Basic CRM
Stripe-based
Landing Pages
Built-in
Built-in
Integrations
50+ integrations
300+ integrations
Stripe-focused
Free Tier
500 subs, 15k emails
500 contacts, 1k emails/mo
100 subscribers

Best For

When to choose each tool

Choose SendPulse if you...
  • Small businesses wanting email + chatbots + SMS in one platform
  • Teams wanting a generous free tier to start
  • Companies needing WhatsApp or Telegram chatbots
Choose Mailchimp if you...
  • Teams wanting the largest integration ecosystem
  • Companies wanting a polished, reliable email platform
  • Businesses that need widespread third-party support
Choose Sequenzy if you...
  • SaaS founders needing Stripe-integrated email
  • Teams wanting transactional + marketing without add-on costs

When to Consider Sequenzy Instead

SaaS at Half the Price

Both SendPulse ($96/mo) and Mailchimp ($100/mo) charge around $100 at 10k subscribers. Sequenzy offers SaaS-focused email at $49/month with Stripe integration included.

Try Sequenzy Free

Overview

SendPulse and Mailchimp are both popular email marketing platforms, but SendPulse packs in more channels at a lower price. For our take on each, see our SendPulse comparison and Mailchimp comparison.

SendPulse's Multi-Channel Edge

SendPulse bundles chatbots for five messaging platforms, web push notifications, SMS, and email in one dashboard. Mailchimp is primarily email with SMS as a paid add-on. If you want to reach customers across WhatsApp, Telegram, and web push without juggling multiple tools, SendPulse delivers more.

Mailchimp's Ecosystem Advantage

Mailchimp integrates with 300+ tools and is supported by virtually every SaaS platform, e-commerce tool, and CMS. That ecosystem is hard to replicate. If your business depends on third-party integrations, Mailchimp's network effect is real.

The Sequenzy Alternative

For SaaS founders who don't need chatbots or massive integrations, Sequenzy combines transactional email and marketing campaigns with Stripe integration at $49/month.

Frequently Asked Questions

Not sure which to pick?

If you're a SaaS founder who needs Stripe integration and unified email, try Sequenzy free. No credit card required.

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Sequenzy - Complete Pricing Guide

Pricing Model

Sequenzy uses subscriber-based pricing. You only pay for subscribers active in sequences (automations). Inactive subscribers are free to store.

All Pricing Tiers

  • 0-100 subscribers: Free (Free annually) - 3k emails/month
  • 101-1,000 subscribers: $19/month ($205/year annually) - 15k emails/month
  • 1,001-5,000 subscribers: $29/month ($313/year annually) - 60k emails/month
  • 5,001-10,000 subscribers: $49/month ($529/year annually) - 120k emails/month
  • 10,001-25,000 subscribers: $99/month ($1069/year annually) - 300k emails/month
  • 25,001-50,000 subscribers: $199/month ($2149/year annually) - 600k emails/month
  • 50,001-100,000 subscribers: $349/month ($3769/year annually) - 1.2M emails/month
  • 100,000+ subscribers: Custom pricing (Custom annually) - Unlimited emails/month

Yearly billing: All plans offer a 10% discount when billed annually.

Free Plan Features (2,500 emails/month)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations
  • Full REST API access
  • Custom sending domain

Paid Plan Features (1,000 - 100,000 subscribers)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations (Stripe, Paddle, Lemon Squeezy)
  • Full REST API access
  • Custom sending domain

Enterprise Plan Features (100,000+ subscribers)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations
  • Full REST API access
  • Custom sending domain

Important Pricing Notes

  • You only pay for subscribers who are active in automations/sequences
  • Storing inactive subscribers is free
  • No hidden fees - all features included in the price
  • No credit card required for free tier

Contact

  • Pricing Page: https://sequenzy.com/pricing
  • Sales: hello@sequenzy.com