SelzyvsSendGrid

Selzy vs SendGrid

Budget marketing email vs developer email infrastructure

TL;DR

Different tools for different purposes. SendGrid is email infrastructure for developers (APIs, SMTP, deliverability). Selzy is email marketing for business users (campaigns, AI tools). SendGrid wins for developers. Selzy wins for marketers.

Key Differences

The main things that set these tools apart

Purpose

SendGrid is email infrastructure built for developers. APIs, SMTP, deliverability management. Selzy is email marketing built for business users. Campaigns, templates, AI tools. They serve fundamentally different needs.

Transactional Email
SendGrid wins

SendGrid's core product is transactional email delivery via API and SMTP. Selzy doesn't offer transactional email at all. For password resets, receipts, and notifications, SendGrid is the tool.

Marketing UX
Selzy wins

Selzy's marketing tools are more developed: AI email builder, template generator, visual campaigns. SendGrid's marketing features feel like an afterthought compared to its API. For marketing users, Selzy is more intuitive.

Developer Tools
SendGrid wins

SendGrid has comprehensive developer tools: REST API, SMTP relay, webhooks, email validation, IP management. Selzy's API is basic. For developers, SendGrid is the professional choice.

Pricing Comparison

At 10,000 subscribers / 50,000 emails

Selzy
~$55/month

Lite plan. Unlimited emails. Marketing-focused.

Visit Selzy
SendGrid
$19.95/month

Essentials plan. 50k emails/month. API + marketing.

Visit SendGrid
Sequenzy

The SaaS alternative

$49/month

10k subscribers, unlimited emails, transactional + marketing, Stripe integration.

Feature Comparison

Side-by-side feature breakdown

Feature
Selzy
SendGrid
Sequenzy
Email Sending
Transactional Email
Core product (API + SMTP)
Built-in
Marketing Campaigns
Full-featured
Basic marketing (add-on feel)
Full-featured
Email API
Basic
Full REST API and SMTP
REST API
Deliverability Tools
Basic
Advanced (IP warming, authentication, reputation)
Standard
Marketing Features
Email Builder
Drag-and-drop with AI
Basic drag-and-drop
Visual builder
AI Features
AI builder, assistant, images, templates
No AI features
AI sequences
Automation
Basic visual automation
Basic automation
Trigger-based sequences
Segmentation
Tags and segments
Basic segments
Tags and attributes
Developer
SMTP Relay
Full SMTP relay
Webhooks
Basic
Comprehensive event webhooks
Webhooks
IP Management
Shared
Dedicated IPs available
Shared
Email Validation
Built-in validation API

Best For

When to choose each tool

Choose Selzy if you...
  • Marketing teams wanting AI-powered email campaigns
  • Small businesses wanting simple email marketing
  • Non-technical users wanting email without code
Choose SendGrid if you...
  • Developers needing transactional email APIs
  • Teams wanting email infrastructure with deliverability tools
  • Companies sending high-volume transactional email
Choose Sequenzy if you...
  • SaaS founders needing transactional + marketing combined
  • Teams wanting Stripe-integrated email

When to Consider Sequenzy Instead

Both in One

SendGrid does transactional well but marketing poorly. Selzy does marketing but no transactional. Sequenzy combines both with Stripe integration at $49/month.

Try Sequenzy Free

Overview

Selzy and SendGrid serve different purposes. Selzy is email marketing for business users. SendGrid is email infrastructure for developers. For our take on each, see our Selzy comparison and SendGrid comparison.

Different Tools, Different Jobs

SendGrid sends transactional email (password resets, receipts, notifications) through APIs and SMTP. Selzy sends marketing email (campaigns, newsletters, promotions) through a visual interface. Most businesses that need both end up using two tools.

Where They Overlap

Both can send marketing emails, but their strengths are different. Selzy's marketing tools are more developed with AI features and better campaign management. SendGrid's marketing feels like an afterthought next to its infrastructure.

The Sequenzy Alternative

For SaaS founders who want transactional and marketing email in one tool, Sequenzy combines transactional email and marketing campaigns with Stripe integration at $49/month.

Frequently Asked Questions

Not sure which to pick?

If you're a SaaS founder who needs Stripe integration and unified email, try Sequenzy free. No credit card required.

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Sequenzy - Complete Pricing Guide

Pricing Model

Sequenzy uses subscriber-based pricing. You only pay for subscribers active in sequences (automations). Inactive subscribers are free to store.

All Pricing Tiers

  • 0-100 subscribers: Free (Free annually) - 3k emails/month
  • 101-1,000 subscribers: $19/month ($205/year annually) - 15k emails/month
  • 1,001-5,000 subscribers: $29/month ($313/year annually) - 60k emails/month
  • 5,001-10,000 subscribers: $49/month ($529/year annually) - 120k emails/month
  • 10,001-25,000 subscribers: $99/month ($1069/year annually) - 300k emails/month
  • 25,001-50,000 subscribers: $199/month ($2149/year annually) - 600k emails/month
  • 50,001-100,000 subscribers: $349/month ($3769/year annually) - 1.2M emails/month
  • 100,000+ subscribers: Custom pricing (Custom annually) - Unlimited emails/month

Yearly billing: All plans offer a 10% discount when billed annually.

Free Plan Features (2,500 emails/month)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations
  • Full REST API access
  • Custom sending domain

Paid Plan Features (1,000 - 100,000 subscribers)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations (Stripe, Paddle, Lemon Squeezy)
  • Full REST API access
  • Custom sending domain

Enterprise Plan Features (100,000+ subscribers)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations
  • Full REST API access
  • Custom sending domain

Important Pricing Notes

  • You only pay for subscribers who are active in automations/sequences
  • Storing inactive subscribers is free
  • No hidden fees - all features included in the price
  • No credit card required for free tier

Contact

  • Pricing Page: https://sequenzy.com/pricing
  • Sales: hello@sequenzy.com