SendPulsevsSendGrid

SendPulse vs SendGrid

Multi-channel marketing vs transactional email infrastructure

TL;DR

SendGrid is built for transactional email at scale with excellent deliverability. SendPulse is a marketing platform with chatbots and web push. SendGrid wins for transactional email. SendPulse wins for multi-channel marketing.

Key Differences

The main things that set these tools apart

Core Purpose

SendGrid is email infrastructure for transactional email at scale. SendPulse is a marketing platform with chatbots. They overlap on email but serve different primary needs. Choose based on your main use case.

Transactional Email
SendGrid wins

SendGrid is purpose-built for transactional email with proven deliverability at massive scale. SendPulse treats transactional as a separate product. For password resets, receipts, and notifications, SendGrid is the standard.

Marketing Features
SendPulse wins

SendPulse has a full marketing suite with chatbots, web push, SMS, CRM, and automation. SendGrid's marketing features are basic and feel bolted on. For marketing, SendPulse is more complete.

Developer Experience
SendGrid wins

SendGrid has SDKs for 7+ languages, extensive API documentation, and is built for developers. SendPulse is more marketer-focused. For developer teams, SendGrid is better.

Pricing Comparison

At 50,000 emails/month

SendPulse
$96+/month

Standard at 10k+ subs. Transactional email separate.

Visit SendPulse
SendGrid
$19.95/month

Essentials plan. 50k emails/month, API access.

Visit SendGrid
Sequenzy

The SaaS alternative

$49/month

10k subscribers, unlimited emails, transactional + marketing, Stripe integration.

Feature Comparison

Side-by-side feature breakdown

Feature
SendPulse
SendGrid
Sequenzy
Email Infrastructure
Transactional API
Separate product
Core focus (REST + SMTP)
Built-in
Deliverability
Good
Excellent (proven at scale)
Good
Sending Volume
Unlimited on paid plans
Up to millions/day
Unlimited
Email Validation
Built-in validation API
Marketing
Marketing Campaigns
Built-in
Marketing Campaigns (add-on)
Built-in
Chatbots
5 messaging platforms
Web Push
Built-in
Automation
Visual builder
Basic marketing automation
Trigger-based sequences
Platform
Developer Focus
Marketing-focused
Developer-first
Developer-friendly
CRM
Built-in
Stripe-based
Free Tier
500 subs, 15k emails
100 emails/day
100 subscribers
SDKs
Limited
7+ language SDKs
Node SDK

Best For

When to choose each tool

Choose SendPulse if you...
  • Marketing teams wanting multi-channel campaigns
  • Businesses needing chatbots alongside email
  • Teams wanting marketing-first with CRM
Choose SendGrid if you...
  • Developers sending transactional email at scale
  • Applications needing reliable email delivery infrastructure
  • Teams wanting proven deliverability
Choose Sequenzy if you...
  • SaaS founders needing transactional + marketing combined
  • Teams wanting Stripe-integrated email

When to Consider Sequenzy Instead

Combined Platform

SendGrid is mostly transactional. SendPulse is mostly marketing. Sequenzy combines both with Stripe integration at $49/month.

Try Sequenzy Free

Overview

SendPulse and SendGrid serve different email needs. For our take on each, see our SendPulse comparison and SendGrid comparison.

Different Animals

SendGrid is email delivery infrastructure. Built for developers, proven at scale, focused on getting transactional email delivered reliably. SendPulse is a multi-channel marketing platform with chatbots, web push, and CRM. Comparing them is like comparing a delivery truck to a Swiss Army knife.

When to Use Which

Use SendGrid if your primary need is transactional email: password resets, order confirmations, notifications. Use SendPulse if your primary need is marketing: campaigns, chatbot automation, web push. If you need both transactional and marketing, consider Sequenzy.

The Sequenzy Alternative

For SaaS founders wanting both transactional email and marketing campaigns in one platform with Stripe integration, Sequenzy does it at $49/month.

Frequently Asked Questions

Not sure which to pick?

If you're a SaaS founder who needs Stripe integration and unified email, try Sequenzy free. No credit card required.

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Sequenzy - Complete Pricing Guide

Pricing Model

Sequenzy uses subscriber-based pricing. You only pay for subscribers active in sequences (automations). Inactive subscribers are free to store.

All Pricing Tiers

  • 0-100 subscribers: Free (Free annually) - 3k emails/month
  • 101-1,000 subscribers: $19/month ($205/year annually) - 15k emails/month
  • 1,001-5,000 subscribers: $29/month ($313/year annually) - 60k emails/month
  • 5,001-10,000 subscribers: $49/month ($529/year annually) - 120k emails/month
  • 10,001-25,000 subscribers: $99/month ($1069/year annually) - 300k emails/month
  • 25,001-50,000 subscribers: $199/month ($2149/year annually) - 600k emails/month
  • 50,001-100,000 subscribers: $349/month ($3769/year annually) - 1.2M emails/month
  • 100,000+ subscribers: Custom pricing (Custom annually) - Unlimited emails/month

Yearly billing: All plans offer a 10% discount when billed annually.

Free Plan Features (2,500 emails/month)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations
  • Full REST API access
  • Custom sending domain

Paid Plan Features (1,000 - 100,000 subscribers)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations (Stripe, Paddle, Lemon Squeezy)
  • Full REST API access
  • Custom sending domain

Enterprise Plan Features (100,000+ subscribers)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations
  • Full REST API access
  • Custom sending domain

Important Pricing Notes

  • You only pay for subscribers who are active in automations/sequences
  • Storing inactive subscribers is free
  • No hidden fees - all features included in the price
  • No credit card required for free tier

Contact

  • Pricing Page: https://sequenzy.com/pricing
  • Sales: hello@sequenzy.com