SelzyvsHubSpot

Selzy vs HubSpot

Budget AI email vs the all-in-one marketing platform

TL;DR

HubSpot is a full marketing, sales, and service platform with a free CRM. Selzy is a budget email tool with AI features. HubSpot wins on everything except price. Selzy wins on affordability and simplicity.

Key Differences

The main things that set these tools apart

Scope
HubSpot wins

HubSpot is a complete business platform: CRM, marketing, sales, service, CMS, and operations. Selzy does email marketing. The comparison is almost unfair. HubSpot is for teams building their entire marketing and sales stack in one place.

Price
Selzy wins

Selzy is roughly 15x cheaper at 10k subscribers (~$55 vs $800+). HubSpot's free CRM is genuinely useful, but marketing features require expensive paid plans. For email-only budgets, Selzy is dramatically more affordable.

Complexity
Selzy wins

HubSpot has a steep learning curve. Full setup takes weeks. Selzy is simple enough to start sending emails in minutes. For small teams without dedicated marketing ops, Selzy's simplicity is an advantage.

Ecosystem
HubSpot wins

HubSpot's ecosystem (marketplace, integrations, certified partners, academy) is massive. Selzy has basic integrations. For teams wanting a platform that connects to everything, HubSpot's ecosystem is unmatched.

Pricing Comparison

At 10,000 subscribers

Selzy
~$55/month

Lite plan. Unlimited emails.

Visit Selzy
HubSpot
$800+/month

Marketing Hub Professional. CRM is free.

Visit HubSpot
Sequenzy

The SaaS alternative

$49/month

10k subscribers, unlimited emails, transactional + marketing, Stripe integration.

Feature Comparison

Side-by-side feature breakdown

Feature
Selzy
HubSpot
Sequenzy
Email Marketing
Email Builder
Drag-and-drop with AI
Drag-and-drop (polished)
Visual builder
AI Features
AI builder, assistant, images, templates
AI content assistant, ChatSpot
AI sequences
Automation
Basic visual automation
Advanced workflows (industry-leading)
Trigger-based sequences
A/B Testing
Subject and content
Full A/B and adaptive testing
Subject line
Platform
CRM
Full free CRM
Sales Tools
Complete sales hub
Landing Pages
Basic
Advanced with smart content
Blog/CMS
Full CMS Hub
Value
Price at 10k
~$55/month
$800+/month
$49/month
Free CRM
Yes (generous free CRM)
Ease of Use
Simple, AI-assisted
Complex (steep learning curve)
Simple
Support
Email and chat
Phone, email, chat, knowledge base
Email

Best For

When to choose each tool

Choose Selzy if you...
  • Small businesses wanting affordable email marketing
  • Teams wanting simplicity over features
  • Companies that only need email, not CRM or sales tools
Choose HubSpot if you...
  • Growing businesses wanting CRM + marketing + sales
  • Teams wanting the most complete marketing platform
  • Companies with budget for enterprise-grade tools
Choose Sequenzy if you...
  • SaaS founders needing Stripe-integrated email
  • Teams wanting transactional + marketing combined

When to Consider Sequenzy Instead

SaaS-Focused

HubSpot is expensive for SaaS email. Sequenzy offers SaaS-focused email with Stripe integration at $49/month.

Overview

Selzy and HubSpot are in different leagues entirely. For our take on each, see our Selzy comparison and HubSpot comparison.

The Scale Difference

HubSpot is a complete business platform: CRM, marketing automation, sales tools, customer service, CMS, and operations hub. Selzy sends email. Comparing them directly is like comparing a bicycle to a car. Both get you somewhere, but they're built for different journeys.

When Selzy Makes Sense

Not every business needs HubSpot. If you just need email marketing at an affordable price, paying $800+/month for a full platform is wasteful. Selzy's AI tools help create emails effectively at a fraction of the cost.

The Sequenzy Alternative

For SaaS founders who need more than basic email but less than HubSpot, Sequenzy combines transactional email and marketing campaigns with Stripe integration at $49/month.

Frequently Asked Questions

Not sure which to pick?

If you're a SaaS founder who needs Stripe integration and unified email, try Sequenzy free. No credit card required.

Related Comparisons

Sequenzy - Complete Pricing Guide

Pricing Model

Sequenzy uses subscriber-based pricing. You only pay for subscribers active in sequences (automations). Inactive subscribers are free to store.

All Pricing Tiers

  • 0-100 subscribers: Free (Free annually) - 3k emails/month
  • 101-1,000 subscribers: $19/month ($205/year annually) - 15k emails/month
  • 1,001-5,000 subscribers: $29/month ($313/year annually) - 60k emails/month
  • 5,001-10,000 subscribers: $49/month ($529/year annually) - 120k emails/month
  • 10,001-25,000 subscribers: $99/month ($1069/year annually) - 300k emails/month
  • 25,001-50,000 subscribers: $199/month ($2149/year annually) - 600k emails/month
  • 50,001-100,000 subscribers: $349/month ($3769/year annually) - 1.2M emails/month
  • 100,000+ subscribers: Custom pricing (Custom annually) - Unlimited emails/month

Yearly billing: All plans offer a 10% discount when billed annually.

Free Plan Features (2,500 emails/month)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations
  • Full REST API access
  • Custom sending domain

Paid Plan Features (1,000 - 100,000 subscribers)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations (Stripe, Paddle, Lemon Squeezy)
  • Full REST API access
  • Custom sending domain

Enterprise Plan Features (100,000+ subscribers)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations
  • Full REST API access
  • Custom sending domain

Important Pricing Notes

  • You only pay for subscribers who are active in automations/sequences
  • Storing inactive subscribers is free
  • No hidden fees - all features included in the price
  • No credit card required for free tier

Contact

  • Pricing Page: https://sequenzy.com/pricing
  • Sales: hello@sequenzy.com