SelzyvsActiveCampaign

Selzy vs ActiveCampaign

Budget AI-powered email vs advanced automation platform

TL;DR

ActiveCampaign is far more powerful for automation, CRM, and complex workflows. Selzy is cheaper and has more AI features for email creation. ActiveCampaign wins on automation and CRM. Selzy wins on price and AI tools.

Key Differences

The main things that set these tools apart

Automation
ActiveCampaign wins

ActiveCampaign's automation is in a different league. Multi-step workflows, conditional logic, split testing automation paths, site tracking, event tracking. Selzy has basic automation that handles simple sequences. If automation matters, ActiveCampaign wins decisively.

AI Features
Selzy wins

Selzy has more AI tools: email builder, multi-role assistant, template generator, image generator. ActiveCampaign's AI is limited to content suggestions. For AI-assisted email creation, Selzy offers more.

Price
Selzy wins

Selzy is about 4x cheaper at 10k subscribers (~$55 vs $228). That gap is significant for small businesses. You're paying for ActiveCampaign's automation engine and CRM, which Selzy doesn't have.

CRM
ActiveCampaign wins

ActiveCampaign includes a full CRM with deals pipeline, contact scoring, and sales automation. Selzy has no CRM. For sales teams, ActiveCampaign is the complete package.

Pricing Comparison

At 10,000 subscribers

Selzy
~$55/month

Lite plan. Unlimited emails.

Visit Selzy
ActiveCampaign
$228/month

Lite plan. Advanced automation, CRM included.

Visit ActiveCampaign
Sequenzy

The SaaS alternative

$49/month

10k subscribers, unlimited emails, transactional + marketing, Stripe integration.

Feature Comparison

Side-by-side feature breakdown

Feature
Selzy
ActiveCampaign
Sequenzy
Email Marketing
Email Builder
Drag-and-drop with AI
Drag-and-drop (polished)
Visual builder
AI Features
AI builder, assistant, images, templates
AI content suggestions
AI sequences
Automation
Basic visual automation
Advanced visual automation (industry-leading)
Trigger-based sequences
A/B Testing
Subject and content
Subject, content, automation paths
Subject line
Platform
CRM
Built-in CRM with deals pipeline
Lead Scoring
Built-in lead and contact scoring
Landing Pages
Basic
Built-in landing pages
E-commerce
Shopify, WooCommerce
Shopify, WooCommerce, BigCommerce, Square
Value
Price at 10k
~$55/month
$228/month
$49/month
Free Tier
14-day trial
14-day trial
100 subscribers
Deliverability
Good
Excellent (top-rated)
Good
Ease of Use
Simple, AI-assisted
Steeper learning curve
Simple

Best For

When to choose each tool

Choose Selzy if you...
  • Small businesses wanting affordable email marketing
  • Teams wanting AI-powered email creation
  • Companies that don't need complex automation
Choose ActiveCampaign if you...
  • Businesses needing advanced marketing automation
  • Teams wanting a built-in CRM with sales pipeline
  • Companies needing lead scoring and site tracking
Choose Sequenzy if you...
  • SaaS founders needing Stripe-integrated email
  • Teams wanting transactional + marketing combined

When to Consider Sequenzy Instead

SaaS-Focused

Neither has native Stripe integration. Sequenzy offers SaaS email with subscription automation at $49/month, cheaper than both.

Try Sequenzy Free

Overview

Selzy and ActiveCampaign serve very different needs at very different price points. For our take on each, see our Selzy comparison and ActiveCampaign comparison.

The Automation Gap

ActiveCampaign's automation builder is one of the best in the industry. Complex conditional workflows, split testing automation paths, site tracking triggers, CRM-linked automations. Selzy's automation is basic by comparison. If you need sophisticated workflows, ActiveCampaign justifies the higher price.

Selzy's Budget Value

At roughly 4x cheaper, Selzy makes sense for businesses that just need email. Its AI tools help create emails faster, and the interface is simple enough for anyone to use. Not every business needs ActiveCampaign-level automation.

The Sequenzy Alternative

For SaaS founders who don't need CRM or complex automation, Sequenzy combines transactional email and marketing campaigns with Stripe integration at $49/month.

Frequently Asked Questions

Not sure which to pick?

If you're a SaaS founder who needs Stripe integration and unified email, try Sequenzy free. No credit card required.

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Sequenzy - Complete Pricing Guide

Pricing Model

Sequenzy uses subscriber-based pricing. You only pay for subscribers active in sequences (automations). Inactive subscribers are free to store.

All Pricing Tiers

  • 0-100 subscribers: Free (Free annually) - 3k emails/month
  • 101-1,000 subscribers: $19/month ($205/year annually) - 15k emails/month
  • 1,001-5,000 subscribers: $29/month ($313/year annually) - 60k emails/month
  • 5,001-10,000 subscribers: $49/month ($529/year annually) - 120k emails/month
  • 10,001-25,000 subscribers: $99/month ($1069/year annually) - 300k emails/month
  • 25,001-50,000 subscribers: $199/month ($2149/year annually) - 600k emails/month
  • 50,001-100,000 subscribers: $349/month ($3769/year annually) - 1.2M emails/month
  • 100,000+ subscribers: Custom pricing (Custom annually) - Unlimited emails/month

Yearly billing: All plans offer a 10% discount when billed annually.

Free Plan Features (2,500 emails/month)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations
  • Full REST API access
  • Custom sending domain

Paid Plan Features (1,000 - 100,000 subscribers)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations (Stripe, Paddle, Lemon Squeezy)
  • Full REST API access
  • Custom sending domain

Enterprise Plan Features (100,000+ subscribers)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations
  • Full REST API access
  • Custom sending domain

Important Pricing Notes

  • You only pay for subscribers who are active in automations/sequences
  • Storing inactive subscribers is free
  • No hidden fees - all features included in the price
  • No credit card required for free tier

Contact

  • Pricing Page: https://sequenzy.com/pricing
  • Sales: hello@sequenzy.com