Overview
Selzy and Constant Contact are email marketing platforms at different price points. For our take on each, see our Selzy comparison and Constant Contact comparison.
Constant Contact's Feature Breadth
Constant Contact goes beyond email with event marketing, social media posting, surveys, and polls. It's been around since 1995 and has brand trust that newer platforms can't match. If you need more than email and value phone support, Constant Contact delivers.
Selzy's AI and Price
Selzy is $25/month cheaper and has more AI tools for email creation. If you only need email marketing and want help creating content with AI, Selzy offers more value per dollar spent on email specifically.
The Sequenzy Alternative
For SaaS founders who don't need event marketing or social tools, Sequenzy combines transactional email and marketing campaigns with Stripe integration at $49/month.
Event Marketing as a Differentiator
Constant Contact's event marketing is unique among email platforms. Built-in event registration, ticketing, reminder sequences, and post-event follow-up. No other email marketing tool in this price range offers this functionality. For businesses that regularly host webinars, workshops, or local events, this alone can justify the price premium.
Selzy has no event capabilities. If events are part of your marketing strategy, you would need a separate tool like Eventbrite or Luma alongside Selzy. The combined cost and complexity of two tools often exceeds what Constant Contact charges for everything in one platform.
However, if you never host events, this feature is irrelevant. Many businesses pay for Constant Contact's event tools without ever using them. Understand your actual needs before paying for capabilities you will not use.
The Support Quality Factor
Constant Contact's phone support is a genuine differentiator for non-technical users. When something goes wrong with an email campaign or you cannot figure out a feature, picking up the phone and talking to a human provides immediate resolution. This matters most for small business owners who do not have a technical team.
Selzy offers email and chat support, which is adequate for most issues but slower for urgent problems. During business hours, chat responses are typically fast. Outside business hours, email support means waiting until the next day. For businesses that send time-sensitive campaigns, this delay can be costly.
The support question also affects the learning phase. When you are new to a platform, having phone support accelerates the learning curve. Selzy's AI tools partially offset this by making email creation more intuitive, but they do not replace human guidance for platform-specific questions.
Legacy Platform vs Modern Approach
Constant Contact has been in the email marketing business since 1995. This longevity brings brand trust, proven deliverability, and a massive knowledge base. But it also means the platform carries legacy design decisions that can make it feel dated compared to newer tools.
Selzy, as a newer platform, benefits from modern design patterns and AI-first thinking. The interface feels contemporary, and AI tools are integrated throughout the workflow rather than bolted on as afterthoughts. For users who value a modern experience, Selzy feels more current.
Neither platform is particularly strong for advanced email deliverability optimization. Both maintain acceptable sender reputations, but neither offers the depth of deliverability tools that platforms like ActiveCampaign or Brevo provide. Clean your list regularly with our email validator regardless of which platform you choose.