MailUpvsKlaviyo

MailUp vs Klaviyo

Unlimited contacts vs the e-commerce email standard

TL;DR

Klaviyo dominates e-commerce with deep Shopify integration, predictive analytics, and revenue attribution. MailUp is much cheaper with unlimited contacts and SMS. Klaviyo wins for e-commerce. MailUp wins on price and contact model.

Key Differences

The main things that set these tools apart

E-commerce
Klaviyo wins

Klaviyo is the industry standard for e-commerce email. Deep Shopify integration, product recommendations, revenue attribution, predictive analytics. MailUp can send campaigns but has no e-commerce-specific features.

Price
MailUp wins

MailUp is less than half the price with unlimited contacts (~$47 vs $100). For businesses that don't sell products online, Klaviyo's premium e-commerce features go to waste.

Email Design
MailUp wins

MailUp's BEE editor and 76 email client previews offer more design control. Klaviyo's editor is optimized for e-commerce with product blocks. Different strengths for different needs.

Analytics
Klaviyo wins

Klaviyo's predictive analytics (CLV, churn risk, next order date) are uniquely powerful for e-commerce. MailUp has standard campaign analytics. For data-driven e-commerce, Klaviyo is unmatched.

Pricing Comparison

At 10,000 subscribers

MailUp
~$47/month

Starter plan. Unlimited contacts and emails.

Visit MailUp
Klaviyo
$100/month

Email plan. Includes SMS credits on higher tiers.

Visit Klaviyo
Sequenzy

The SaaS alternative

$49/month

10k subscribers, unlimited emails, transactional + marketing, Stripe integration.

Feature Comparison

Side-by-side feature breakdown

Feature
MailUp
Klaviyo
Sequenzy
Email Marketing
Email Builder
BEE drag-and-drop editor
Drag-and-drop (e-commerce focused)
Visual builder
Automation
Basic automation builder
Advanced e-commerce flows
Trigger-based sequences
Product Recommendations
AI-powered product recommendations
SMS
Built-in (pay-per-message)
Built-in SMS (extra cost)
E-commerce
Shopify Integration
Basic
Deep native integration
Revenue Attribution
Full revenue tracking per email
Predictive Analytics
CLV, churn risk, next order date
Abandoned Cart
Basic
Advanced with product data
Value
Contact Model
Unlimited contacts
Tiered by contacts
Tiered by subscribers
Price at 10k
~$47/month
$100/month
$49/month
Free Tier
15-day trial
250 contacts, 500 emails
100 subscribers
Email Previews
Up to 76 email clients
Basic
Basic

Best For

When to choose each tool

Choose MailUp if you...
  • Non-e-commerce businesses wanting unlimited contacts
  • Teams wanting affordable email + SMS
  • Companies wanting the BEE editor for design
Choose Klaviyo if you...
  • E-commerce stores on Shopify or WooCommerce
  • Businesses wanting revenue attribution per email
  • Teams wanting predictive customer analytics
Choose Sequenzy if you...
  • SaaS founders needing Stripe-integrated email
  • Teams wanting transactional + marketing combined

When to Consider Sequenzy Instead

SaaS over E-commerce

Klaviyo is for e-commerce, MailUp is general email. Sequenzy is for SaaS with Stripe integration at $49/month.

Try Sequenzy Free

Overview

MailUp and Klaviyo serve completely different markets. For our take on each, see our MailUp comparison and Klaviyo comparison.

Klaviyo's E-commerce Dominance

Klaviyo is the standard for e-commerce email. Deep Shopify integration, AI product recommendations, revenue attribution, and predictive analytics. MailUp can send campaigns but has no e-commerce intelligence. For online stores, Klaviyo pays for itself.

MailUp's Value for Non-E-commerce

If you're not running an e-commerce store, Klaviyo's features go to waste. MailUp is less than half the price with unlimited contacts, SMS, and a professional email editor. For general business email, MailUp is the smarter choice.

The Sequenzy Alternative

For SaaS founders who don't need e-commerce features, Sequenzy combines transactional email and marketing campaigns with Stripe integration at $49/month.

Frequently Asked Questions

Not sure which to pick?

If you're a SaaS founder who needs Stripe integration and unified email, try Sequenzy free. No credit card required.

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Sequenzy - Complete Pricing Guide

Pricing Model

Sequenzy uses subscriber-based pricing. You only pay for subscribers active in sequences (automations). Inactive subscribers are free to store.

All Pricing Tiers

  • 0-100 subscribers: Free (Free annually) - 3k emails/month
  • 101-1,000 subscribers: $19/month ($205/year annually) - 15k emails/month
  • 1,001-5,000 subscribers: $29/month ($313/year annually) - 60k emails/month
  • 5,001-10,000 subscribers: $49/month ($529/year annually) - 120k emails/month
  • 10,001-25,000 subscribers: $99/month ($1069/year annually) - 300k emails/month
  • 25,001-50,000 subscribers: $199/month ($2149/year annually) - 600k emails/month
  • 50,001-100,000 subscribers: $349/month ($3769/year annually) - 1.2M emails/month
  • 100,000+ subscribers: Custom pricing (Custom annually) - Unlimited emails/month

Yearly billing: All plans offer a 10% discount when billed annually.

Free Plan Features (2,500 emails/month)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations
  • Full REST API access
  • Custom sending domain

Paid Plan Features (1,000 - 100,000 subscribers)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations (Stripe, Paddle, Lemon Squeezy)
  • Full REST API access
  • Custom sending domain

Enterprise Plan Features (100,000+ subscribers)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations
  • Full REST API access
  • Custom sending domain

Important Pricing Notes

  • You only pay for subscribers who are active in automations/sequences
  • Storing inactive subscribers is free
  • No hidden fees - all features included in the price
  • No credit card required for free tier

Contact

  • Pricing Page: https://sequenzy.com/pricing
  • Sales: hello@sequenzy.com