MailUpvsMailchimp

MailUp vs Mailchimp

Unlimited contacts platform vs the email marketing giant

TL;DR

Mailchimp has a bigger ecosystem, more integrations, and better UX. MailUp offers unlimited contacts and SMS on all plans. Mailchimp wins on ecosystem and polish. MailUp wins on contact pricing and SMS.

Key Differences

The main things that set these tools apart

Contact Pricing
MailUp wins

MailUp charges a flat rate with unlimited contacts. Mailchimp charges per contact. At 10k contacts, MailUp is half the price. For businesses with large contact lists, MailUp's model is dramatically cheaper.

Ecosystem
Mailchimp wins

Mailchimp integrates with 300+ tools and is supported by virtually every platform. MailUp has 20+ native integrations plus Zapier. For businesses relying on third-party connections, Mailchimp's ecosystem is unmatched.

UX
Mailchimp wins

Mailchimp's interface is more modern and intuitive. MailUp's interface works but can feel dated in comparison. For teams who value daily UX, Mailchimp is more pleasant.

SMS
MailUp wins

MailUp includes SMS as a core feature with pay-per-message pricing. Mailchimp offers SMS as an add-on. For email + SMS campaigns, MailUp integrates both more naturally.

Pricing Comparison

At 10,000 subscribers

MailUp
~$47/month

Starter plan. Unlimited contacts. Speed-limited to 2K/hour.

Visit MailUp
Mailchimp
$100/month

Standard plan. 10K contacts. Transactional email (Mandrill) extra.

Visit Mailchimp
Sequenzy

The SaaS alternative

$49/month

10k subscribers, unlimited emails, transactional + marketing, Stripe integration.

Feature Comparison

Side-by-side feature breakdown

Feature
MailUp
Mailchimp
Sequenzy
Email Marketing
Email Builder
BEE drag-and-drop editor
Drag-and-drop (more polished)
Visual builder
Templates
200+ templates
100+ templates
AI-generated
A/B Testing
Up to 5 variants
Subject, content, send time
Subject line
Automation
Visual automation builder
Customer journeys
Trigger-based sequences
Platform
SMS
Built-in (pay-per-message)
Add-on
Landing Pages
42 templates
Built-in
Integrations
20+ native + Zapier
300+ integrations
Stripe-focused
Email Previews
Up to 76 email clients
Inbox preview
Basic
Value
Contact Model
Unlimited contacts
Tiered by contacts
Tiered by subscribers
Price at 10k
~$47/month
$100/month
$49/month
Free Tier
15-day trial
500 contacts, 1K emails/month
100 subscribers
Interface
Functional (can feel dated)
Polished, intuitive
Clean

Best For

When to choose each tool

Choose MailUp if you...
  • Businesses with large contact lists wanting flat-rate pricing
  • Teams wanting email + SMS in one platform
  • European businesses wanting an EU-based provider
Choose Mailchimp if you...
  • Teams wanting the largest integration ecosystem
  • Companies wanting a polished, modern interface
  • Businesses needing widespread third-party support
Choose Sequenzy if you...
  • SaaS founders needing Stripe-integrated email
  • Teams wanting transactional + marketing combined

When to Consider Sequenzy Instead

SaaS at a Better Price

Both Mailchimp ($100) and MailUp lack Stripe integration. Sequenzy offers SaaS-focused email at $49/month with Stripe automation included.

Try Sequenzy Free

Overview

MailUp and Mailchimp are both popular email marketing platforms with very different pricing models. For our take on each, see our MailUp comparison and Mailchimp comparison.

MailUp's Contact Advantage

MailUp's unlimited contacts model is its biggest differentiator. At ~$47/month, you can have as many contacts as you want. Mailchimp charges $100/month for 10K contacts and prices climb fast from there. For businesses with large but modestly active lists, MailUp is dramatically cheaper.

Mailchimp's Ecosystem

Mailchimp integrates with 300+ tools and is supported by virtually every SaaS platform, CMS, and e-commerce tool. MailUp has fewer native integrations. If your stack depends on third-party connections, Mailchimp's network effect is real and hard to replicate.

The Sequenzy Alternative

For SaaS founders who don't need unlimited contacts or massive integrations, Sequenzy combines transactional email and marketing campaigns with Stripe integration at $49/month.

Frequently Asked Questions

Not sure which to pick?

If you're a SaaS founder who needs Stripe integration and unified email, try Sequenzy free. No credit card required.

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Sequenzy - Complete Pricing Guide

Pricing Model

Sequenzy uses subscriber-based pricing. You only pay for subscribers active in sequences (automations). Inactive subscribers are free to store.

All Pricing Tiers

  • 0-100 subscribers: Free (Free annually) - 3k emails/month
  • 101-1,000 subscribers: $19/month ($205/year annually) - 15k emails/month
  • 1,001-5,000 subscribers: $29/month ($313/year annually) - 60k emails/month
  • 5,001-10,000 subscribers: $49/month ($529/year annually) - 120k emails/month
  • 10,001-25,000 subscribers: $99/month ($1069/year annually) - 300k emails/month
  • 25,001-50,000 subscribers: $199/month ($2149/year annually) - 600k emails/month
  • 50,001-100,000 subscribers: $349/month ($3769/year annually) - 1.2M emails/month
  • 100,000+ subscribers: Custom pricing (Custom annually) - Unlimited emails/month

Yearly billing: All plans offer a 10% discount when billed annually.

Free Plan Features (2,500 emails/month)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations
  • Full REST API access
  • Custom sending domain

Paid Plan Features (1,000 - 100,000 subscribers)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations (Stripe, Paddle, Lemon Squeezy)
  • Full REST API access
  • Custom sending domain

Enterprise Plan Features (100,000+ subscribers)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations
  • Full REST API access
  • Custom sending domain

Important Pricing Notes

  • You only pay for subscribers who are active in automations/sequences
  • Storing inactive subscribers is free
  • No hidden fees - all features included in the price
  • No credit card required for free tier

Contact

  • Pricing Page: https://sequenzy.com/pricing
  • Sales: hello@sequenzy.com