MailUpvsBrevo

MailUp vs Brevo

Two unlimited contact platforms with different strengths

TL;DR

Both offer unlimited contacts. Brevo is cheaper, has a better free tier, and includes transactional email on every plan. MailUp has a better email editor (BEE) and more A/B testing options. Brevo wins on price and transactional. MailUp wins on email design.

Key Differences

The main things that set these tools apart

Pricing Model
Brevo wins

Both have unlimited contacts but different limits. MailUp limits sending speed (2K/hour). Brevo limits email volume (50K emails/month on Business). Brevo is cheaper at $25 vs ~$47. For most small businesses, Brevo's model is better value.

Transactional Email
Brevo wins

Brevo includes transactional email on every plan, even free. MailUp has basic SMTP relay. For businesses needing marketing + transactional, Brevo is simpler and cheaper.

Email Editor
MailUp wins

MailUp uses the BEE editor (Beefree), which is highly regarded for email design flexibility. Brevo's editor is capable but not as refined. For teams who care about email design, MailUp's editor is better.

Free Tier
Brevo wins

Brevo offers unlimited contacts with 300 emails/day free. MailUp only has a 15-day trial. For getting started without paying, Brevo is the clear winner.

Pricing Comparison

Unlimited contacts

MailUp
~$47/month

Starter plan. Unlimited contacts and emails. Speed-limited 2K/hour.

Visit MailUp
Brevo
$25/month

Business plan. 50K emails/month, unlimited contacts, transactional included.

Visit Brevo
Sequenzy

The SaaS alternative

$49/month

10k subscribers, unlimited emails, transactional + marketing, Stripe integration.

Feature Comparison

Side-by-side feature breakdown

Feature
MailUp
Brevo
Sequenzy
Email Marketing
Email Builder
BEE drag-and-drop editor
Drag-and-drop builder
Visual builder
A/B Testing
Up to 5 variants
Subject and content
Subject line
Automation
Visual automation builder
Visual workflow builder
Trigger-based sequences
Transactional Email
Basic SMTP
Built-in (every plan)
Built-in
Multi-Channel
SMS
Pay-per-message
Pay-per-message
WhatsApp
Native WhatsApp campaigns
Live Chat
Built-in live chat
Email Previews
Up to 76 email clients
Basic
Basic
Value
Price
~$47/month (flat)
$25/month (50K emails)
$49/month (10k subs)
Free Tier
15-day trial
Unlimited contacts, 300 emails/day
100 subscribers
Contact Model
Unlimited contacts, speed-limited
Unlimited contacts, volume-based
Subscriber-based
Landing Pages
42 templates
Built-in

Best For

When to choose each tool

Choose MailUp if you...
  • Teams wanting the BEE editor for email design
  • Businesses wanting detailed email client previews
  • European companies wanting an EU-based platform
Choose Brevo if you...
  • Businesses wanting the cheapest unlimited contacts option
  • Teams needing transactional + marketing email
  • Companies wanting WhatsApp and live chat
Choose Sequenzy if you...
  • SaaS founders needing Stripe-integrated email
  • Teams wanting simpler SaaS-focused automation

When to Consider Sequenzy Instead

SaaS-Focused

Neither MailUp nor Brevo has native Stripe integration. Sequenzy combines transactional + marketing email with SaaS subscription automation at $49/month.

Try Sequenzy Free

Overview

MailUp and Brevo both offer unlimited contacts, making them attractive for businesses with large lists. For our take on each, see our MailUp comparison and Brevo comparison.

Two Unlimited Models

Both have unlimited contacts but with different limits. MailUp limits sending speed (2K emails/hour standard). Brevo limits monthly email volume (50K emails on Business plan). Brevo is nearly half the price. For most businesses, Brevo's model offers better value.

MailUp's Editor Advantage

MailUp's BEE editor (Beefree) is one of the best email editors available. More design flexibility, better templates, and email previews across 76 clients. If email design quality is a priority, MailUp's editor is worth the premium.

The Sequenzy Alternative

For SaaS founders who don't need unlimited contacts, Sequenzy combines transactional email and marketing campaigns with Stripe integration at $49/month.

Frequently Asked Questions

Not sure which to pick?

If you're a SaaS founder who needs Stripe integration and unified email, try Sequenzy free. No credit card required.

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Sequenzy - Complete Pricing Guide

Pricing Model

Sequenzy uses subscriber-based pricing. You only pay for subscribers active in sequences (automations). Inactive subscribers are free to store.

All Pricing Tiers

  • 0-100 subscribers: Free (Free annually) - 3k emails/month
  • 101-1,000 subscribers: $19/month ($205/year annually) - 15k emails/month
  • 1,001-5,000 subscribers: $29/month ($313/year annually) - 60k emails/month
  • 5,001-10,000 subscribers: $49/month ($529/year annually) - 120k emails/month
  • 10,001-25,000 subscribers: $99/month ($1069/year annually) - 300k emails/month
  • 25,001-50,000 subscribers: $199/month ($2149/year annually) - 600k emails/month
  • 50,001-100,000 subscribers: $349/month ($3769/year annually) - 1.2M emails/month
  • 100,000+ subscribers: Custom pricing (Custom annually) - Unlimited emails/month

Yearly billing: All plans offer a 10% discount when billed annually.

Free Plan Features (2,500 emails/month)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations
  • Full REST API access
  • Custom sending domain

Paid Plan Features (1,000 - 100,000 subscribers)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations (Stripe, Paddle, Lemon Squeezy)
  • Full REST API access
  • Custom sending domain

Enterprise Plan Features (100,000+ subscribers)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations
  • Full REST API access
  • Custom sending domain

Important Pricing Notes

  • You only pay for subscribers who are active in automations/sequences
  • Storing inactive subscribers is free
  • No hidden fees - all features included in the price
  • No credit card required for free tier

Contact

  • Pricing Page: https://sequenzy.com/pricing
  • Sales: hello@sequenzy.com