MailUpvsOmnisend

MailUp vs Omnisend

Unlimited contacts vs e-commerce marketing platform

TL;DR

Omnisend is purpose-built for e-commerce with product pickers and pre-built flows. MailUp is cheaper with unlimited contacts and a better email editor. Omnisend wins for online stores. MailUp wins on price and contact model.

Key Differences

The main things that set these tools apart

E-commerce Focus
Omnisend wins

Omnisend is built for online stores. Product picker in emails, pre-built e-commerce automations, revenue attribution, web push. MailUp is a general email platform with no e-commerce-specific features.

Price
MailUp wins

MailUp is less than half the price with unlimited contacts (~$47 vs $105). If you're not running an e-commerce store, Omnisend's features don't justify the premium.

Email Editor
MailUp wins

MailUp's BEE editor and 76 email client previews give more control over email design. Omnisend's editor has a product picker which is useful for e-commerce but less flexible for general design.

Web Push
Omnisend wins

Omnisend includes unlimited web push notifications. MailUp has no web push. For e-commerce businesses, web push is a valuable extra channel.

Pricing Comparison

At 10,000 subscribers

MailUp
~$47/month

Starter plan. Unlimited contacts and emails.

Visit MailUp
Omnisend
$105/month

Standard plan. Email + SMS, unlimited web push.

Visit Omnisend
Sequenzy

The SaaS alternative

$49/month

10k subscribers, unlimited emails, transactional + marketing, Stripe integration.

Feature Comparison

Side-by-side feature breakdown

Feature
MailUp
Omnisend
Sequenzy
Email Marketing
Email Builder
BEE drag-and-drop editor
Drag-and-drop with product picker
Visual builder
Automation
Basic automation builder
Pre-built e-commerce workflows
Trigger-based sequences
A/B Testing
Up to 5 variants
Subject and content
Subject line
SMS
Pay-per-message
Built-in with credits
E-commerce
Product Picker
Insert products from store
Abandoned Cart
Basic
Advanced with product images
Web Push
Built-in web push
Revenue Reports
Revenue per campaign
Value
Contact Model
Unlimited contacts
Tiered by contacts
Tiered by subscribers
Price at 10k
~$47/month
$105/month
$49/month
Email Previews
Up to 76 email clients
Basic
Basic
Free Tier
15-day trial
250 contacts, 500 emails
100 subscribers

Best For

When to choose each tool

Choose MailUp if you...
  • Non-e-commerce businesses wanting unlimited contacts
  • Teams wanting email + SMS at an affordable price
  • Companies wanting the BEE editor for email design
Choose Omnisend if you...
  • E-commerce stores on Shopify or WooCommerce
  • Businesses wanting pre-built e-commerce automations
  • Teams wanting email + SMS + web push
Choose Sequenzy if you...
  • SaaS founders needing Stripe-integrated email
  • Teams wanting transactional + marketing combined

When to Consider Sequenzy Instead

SaaS over E-commerce

Omnisend is for e-commerce, MailUp is general email. Sequenzy is for SaaS with Stripe integration at $49/month.

Try Sequenzy Free

Overview

MailUp and Omnisend target different markets. For our take on each, see our MailUp comparison and Omnisend comparison.

Omnisend for E-commerce

Omnisend is built for online stores. Product picker, pre-built e-commerce flows, revenue attribution, and web push. MailUp can send campaigns to your store's customers but has no e-commerce intelligence. For Shopify stores, Omnisend is purpose-built.

MailUp's Contact Value

At less than half the price with unlimited contacts, MailUp makes financial sense for businesses that don't need e-commerce features. The BEE editor and SMS integration add real value without the e-commerce premium.

The Sequenzy Alternative

For SaaS founders who don't sell physical products, Sequenzy combines transactional email and marketing campaigns with Stripe integration at $49/month.

Frequently Asked Questions

Not sure which to pick?

If you're a SaaS founder who needs Stripe integration and unified email, try Sequenzy free. No credit card required.

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Sequenzy - Complete Pricing Guide

Pricing Model

Sequenzy uses subscriber-based pricing. You only pay for subscribers active in sequences (automations). Inactive subscribers are free to store.

All Pricing Tiers

  • 0-100 subscribers: Free (Free annually) - 3k emails/month
  • 101-1,000 subscribers: $19/month ($205/year annually) - 15k emails/month
  • 1,001-5,000 subscribers: $29/month ($313/year annually) - 60k emails/month
  • 5,001-10,000 subscribers: $49/month ($529/year annually) - 120k emails/month
  • 10,001-25,000 subscribers: $99/month ($1069/year annually) - 300k emails/month
  • 25,001-50,000 subscribers: $199/month ($2149/year annually) - 600k emails/month
  • 50,001-100,000 subscribers: $349/month ($3769/year annually) - 1.2M emails/month
  • 100,000+ subscribers: Custom pricing (Custom annually) - Unlimited emails/month

Yearly billing: All plans offer a 10% discount when billed annually.

Free Plan Features (2,500 emails/month)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations
  • Full REST API access
  • Custom sending domain

Paid Plan Features (1,000 - 100,000 subscribers)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations (Stripe, Paddle, Lemon Squeezy)
  • Full REST API access
  • Custom sending domain

Enterprise Plan Features (100,000+ subscribers)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations
  • Full REST API access
  • Custom sending domain

Important Pricing Notes

  • You only pay for subscribers who are active in automations/sequences
  • Storing inactive subscribers is free
  • No hidden fees - all features included in the price
  • No credit card required for free tier

Contact

  • Pricing Page: https://sequenzy.com/pricing
  • Sales: hello@sequenzy.com