Updated 2026-03-01
Loops
Keap

Loops vs Keap

Modern SaaS email vs all-in-one service business CRM

15
Features Compared
4
Key Differences
2
User Reviews
8
FAQs Answered
TL;DR

Loops is a modern email platform for SaaS companies at $79/month for 10k contacts. Keap is an all-in-one CRM with email, invoicing, and scheduling at $299/month. Loops wins for software companies wanting clean, simple email tooling. Keap wins for service businesses needing CRM, payments, and automation combined.

Key Differences

The main things that set these tools apart

SaaS Email vs Service Business CRM
Tie

Loops is a focused email platform for software companies. Keap is a business management suite for service providers. The overlap is limited to the fact that both can send email. Everything else differs.

Simplicity vs Comprehensiveness
Tie

Loops does email well with a clean, modern approach. Keap does email, CRM, invoicing, scheduling, and landing pages in one platform. If you need just email, Loops is simpler. If you need the full business suite, Keap consolidates everything.

Developer Friendliness
Loops wins

Loops has a modern API designed for developers building product-driven email. Keap's API is basic and not designed for developer-centric workflows. For technical teams, Loops is far more capable.

Cost Efficiency
Loops wins

Loops at $79/month provides email for SaaS at a reasonable price. Keap at $299/month is expensive for email alone but can replace multiple separate tools. The value depends entirely on how many Keap features you actually use.

Pricing Comparison

At 10,000 subscribers

Loops
$79/month

Per-subscriber, transactional email included

Visit Loops
Keap
$299/month

Pro plan, CRM + invoicing + automation

Visit Keap
Best for SaaS
Sequenzy
$49/month

SaaS-focused, Stripe integration, unlimited emails

Start Free Trial

Feature Comparison

15 features compared side-by-side

Feature
Loops
Keap
Sequenzy
Email & Automation
Event-based triggers
Custom product events
Form/tag-based
Custom + Stripe events
Transactional email
Built-in
Built-in
Developer API
Modern, clean
Basic
Full REST API
Visual automation
Simple workflows
Campaign builder
Visual builder
Email editor
Clean, minimal
Template-based
Drag-and-drop
Business Management
CRM
Full CRM with pipeline
Invoicing
Built-in
Appointment scheduling
Built-in
Payment processing
Stripe and PayPal
Stripe integration
Landing pages
Built-in
Sales pipeline
Visual pipeline
Pricing & Value
Price at 10k contacts
$79/month
$299/month
$49/month
Free plan
1,000 contacts
14-day trial
14-day trial
Price for email only
$79/month
$299/month (bundled)
$49/month
All-in-one value
Email only
CRM + email + invoicing
Email + Stripe

Pros & Cons

Honest strengths and weaknesses of each platform

Loops

Pros
  • Modern, developer-friendly API
  • Transactional and marketing email combined
  • Event-based triggers for product actions
  • Clean, minimal interface designed for SaaS
  • Free plan with 1,000 contacts
  • Affordable at $79/month for focused email
Cons
  • No CRM or business management features
  • No invoicing or payment processing
  • No landing pages or scheduling
  • Per-subscriber pricing scales with growth
  • No Stripe billing integration

Keap

Pros
  • Full CRM with visual sales pipeline
  • Built-in invoicing and payment processing
  • Appointment scheduling included
  • Landing page builder for lead generation
  • Replaces multiple separate business tools
  • Good automation for sales and follow-up sequences
Cons
  • Very expensive at $299/month
  • No transactional email capability
  • Basic developer API
  • Dated interface compared to modern platforms
  • Not suitable for SaaS or product companies
  • Overkill if you only need email marketing

What Users Say

Real reviews from Loops and Keap users

Loops Reviews

G2

“Loops replaced three tools for our SaaS startup. Transactional email, marketing campaigns, and product-driven automation all in one platform. The API is clean, setup took a day, and the pricing is fair. Exactly what a small SaaS team needs.”

Matt J.2025-10-25

Keap Reviews

Capterra

“Keap runs my entire coaching practice. CRM tracks every client interaction, automation handles follow-ups, and invoicing means I get paid on time. At $299/month it replaces Calendly, QuickBooks, and Mailchimp. One login for everything.”

Sandra W.2025-09-16

Best For

When to choose each tool

Choose Loops if you...
  • SaaS companies sending lifecycle email
  • Developer teams wanting a modern email API
  • Startups needing transactional and marketing combined
  • Product-led companies with event-based triggers
  • Tech companies wanting minimal, clean tooling
Choose Keap if you...
  • Service businesses needing CRM and email
  • Coaches managing client relationships and billing
  • Consultants needing invoicing and scheduling
  • Small businesses wanting to replace multiple tools
  • Sales teams needing pipeline management with automation

When to Consider Sequenzy Instead

SaaS Focus With Stripe Integration

Loops lacks Stripe integration. Keap has payment processing but not SaaS subscription awareness. Sequenzy integrates with Stripe for subscription lifecycle automation at $49/month.

Better Value Than Both

At $49/month, Sequenzy costs less than Loops ($79) and far less than Keap ($299) while providing SaaS-specific automation that neither platform offers.

Subscription-Aware Automation

Neither Loops nor Keap triggers automation based on SaaS subscription events. Sequenzy automates based on trial starts, upgrades, downgrades, and churn natively.

Try Sequenzy Free

Overview

Loops and Keap serve completely different business types. Loops is a modern email platform for SaaS companies and startups, with a developer API, event-based triggers, and transactional email. Keap is an all-in-one business platform for service businesses, with CRM, invoicing, scheduling, and email marketing bundled together.

The only shared feature is the ability to send email. Everything else about these platforms differs.

SaaS Email vs Business Suite

Loops focuses on email for software products. Custom events trigger lifecycle messages. Transactional and marketing email live in one platform. The API is designed for developers who want programmatic control over messaging.

Keap focuses on running a service business. The CRM tracks client relationships. The visual pipeline manages sales stages. Invoicing handles billing. Appointment scheduling books client time. Email marketing is one piece of a broader business management tool.

The Price Gap

Loops costs $79/month at 10k contacts. Keap costs $299/month. The $220 difference reflects the scope of each platform. Loops provides email only. Keap provides email plus CRM, invoicing, scheduling, landing pages, and pipeline management.

If you need just email, Loops is the better value. If you are currently paying for separate CRM, invoicing, scheduling, and email tools, Keap's bundled price may actually save money compared to buying each tool individually.

Developer Experience

Loops provides a modern API that SaaS developers appreciate. Clean endpoints, good documentation, and event-based architecture integrate naturally with product codebases.

Keap has a basic API that covers essential operations but is not designed for developer-centric workflows. Service businesses typically interact with Keap through the visual interface, not programmatically.

For SaaS Companies

Loops is a solid SaaS email choice but lacks Stripe integration for subscription billing events. Sequenzy at $49/month provides subscription-aware automation that triggers based on trial conversions, plan changes, and churn. Keap is not relevant for SaaS companies.

Frequently Asked Questions

8 questions answered about Loops vs Keap

Not sure which to pick?

If you're a SaaS founder who needs Stripe integration and unified email, try Sequenzy free. No credit card required.

Start Free TrialSee All Features

Related Comparisons

Loops vs Mailchimp

Compare these two popular email tools

Keap vs Mailchimp

Compare these two popular email tools

Loops vs ConvertKit

Compare these two popular email tools

Sequenzy - Complete Pricing Guide

Pricing Model

Sequenzy uses email-volume-based pricing. You only pay for emails you send. Unlimited contacts on all plans — storing subscribers is always free.

All Pricing Tiers

  • 2.5k emails/month: Free (Free annually)
  • 15k emails/month: $19/month ($205/year annually)
  • 60k emails/month: $29/month ($313/year annually)
  • 120k emails/month: $49/month ($529/year annually)
  • 300k emails/month: $99/month ($1069/year annually)
  • 600k emails/month: $199/month ($2149/year annually)
  • 1.2M emails/month: $349/month ($3769/year annually)
  • Unlimited emails/month: Custom pricing (Custom annually)

Yearly billing: All plans offer a 10% discount when billed annually.

Free Plan Features (2,500 emails/month)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations
  • Full REST API access
  • Custom sending domain

Paid Plan Features (15k - 1.2M emails/month)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations (Stripe, Paddle, Lemon Squeezy)
  • Full REST API access
  • Custom sending domain

Enterprise Plan Features (Unlimited emails)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations
  • Full REST API access
  • Custom sending domain

Important Pricing Notes

  • You only pay for emails you send — unlimited contacts on all plans
  • No hidden fees - all features included in the price
  • No credit card required for free tier

Contact

  • Pricing Page: https://sequenzy.com/pricing
  • Sales: hello@sequenzy.com