Customer Lifetime Value Calculator
Calculate Customer Lifetime Value (CLV/LTV) for any business model. Supports both simple calculation and SaaS subscription models with churn-based projections.
About this tool
Customer Lifetime Value tells you how much revenue you can expect from a single customer over your entire relationship. It's essential for setting acquisition budgets, optimizing retention strategies, and forecasting revenue. For subscription businesses, CLV is directly tied to churn — reduce churn by even 1% and watch lifetime value soar. Use our CAC calculator to compare acquisition cost against lifetime value (aim for a 3:1 LTV:CAC ratio). Track your churn rate to understand what drives CLV changes, and measure email conversion rates to optimize your acquisition funnel.
Frequently Asked Questions
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