Updated 2026-02-01

Best Email Marketing Tools for YouTubers

Grow your subscriber base, promote new videos, and build a business beyond YouTube with the right email marketing platform.

YouTube is amazing for discovery, but the algorithm controls everything. One update and your views can tank overnight. Email gives you a direct line to your audience that no algorithm can touch. Announce new videos, share exclusive content, sell merchandise and courses. Here are 13 email marketing platforms that actually work for YouTubers.

Why YouTubers Need Email Marketing

Own Your Audience

YouTube can change algorithms or demonetize videos anytime. Email subscribers are yours forever. No platform can take them away.

Boost Video Performance

Email subscribers who watch in the first hour signal to YouTube that your video is worth promoting. Better early views mean better reach.

Sell Products and Services

Courses, merchandise, sponsorships, memberships. Email drives more sales than any other channel for creators.

Build Deeper Connections

Videos are one-way. Email is personal. Behind-the-scenes content and direct communication build loyal fans.

13 Best Email Marketing Tools for YouTubers

Our Top Pick for YouTubers
#1
Sequenzy

AI-powered email marketing for creators.

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Best for
YouTubers wanting automated audience engagement
Pricing
$29/month for 50,000 emails

Pros

  • AI writes creator sequences
  • Simple interface
  • Pay per emails sent
  • Direct founder support

Cons

  • Launched in 2025, less track record
  • No built-in SMS
  • Fewer templates
#2
ConvertKit

The go-to platform for content creators.

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Best for
YouTubers building a creator business
Pricing
Free up to 1,000 subscribers, then from $29/month

Pros

  • Creator-focused
  • Great newsletters
  • Tag automation
  • Creator community

Cons

  • Minimal design
  • Expensive at scale
  • Limited visuals
  • No free landing pages
#3
Mailchimp

Popular platform with broad integrations.

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Best for
YouTubers wanting a well-known platform
Pricing
Free up to 500 contacts, then $13-350/month

Pros

  • Many templates
  • Broad integrations
  • Strong deliverability
  • Good analytics

Cons

  • Gets expensive
  • Overwhelming interface
  • Support declined
  • Not creator-focused
#4
ActiveCampaign

Powerful automation for sophisticated creators.

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Best for
YouTubers selling courses or products
Pricing
From $29/month for 1,000 contacts

Pros

  • Excellent automation
  • CRM included
  • Great deliverability
  • Detailed tracking

Cons

  • Steep learning curve
  • Complex interface
  • Overkill for beginners
  • Price jumps
#5
Brevo

Good value with SMS included.

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Best for
Budget-conscious YouTubers
Pricing
Free up to 300 emails/day, then from $25/month

Pros

  • SMS included
  • Generous free tier
  • Good automation
  • Transactional email

Cons

  • Daily limits
  • Support slow
  • Limited integrations
  • Branding on free
#6
MailerLite

Clean and affordable for creator newsletters.

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Best for
YouTubers wanting simplicity
Pricing
Free up to 1,000 subscribers, then from $10/month

Pros

  • Very affordable
  • Clean interface
  • Good landing pages
  • Generous free tier

Cons

  • Strict approval
  • Limited features
  • Basic reporting
  • Approval time
#7
Drip

E-commerce focused for merchandise sellers.

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Best for
YouTubers with significant product sales
Pricing
From $39/month for 2,500 contacts

Pros

  • Revenue tracking
  • Strong automation
  • E-commerce features
  • Analytics

Cons

  • Built for e-commerce
  • Expensive
  • Learning curve
  • Overkill for most
#8
GetResponse

All-in-one with webinar capability.

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Best for
YouTubers doing live events
Pricing
From $19/month for 1,000 contacts

Pros

  • Webinar hosting
  • Landing pages
  • Automation
  • Competitive pricing

Cons

  • Busy interface
  • Editor basic
  • Support varies
  • Features scattered
#9
AWeber

Simple and reliable for newsletters.

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Best for
YouTubers wanting reliability
Pricing
Free up to 500 subscribers, then from $15/month

Pros

  • Reliable
  • Simple
  • Good support
  • Track record

Cons

  • Dated
  • Limited automation
  • Basic templates
  • Little innovation
#10
Constant Contact

Reliable with phone support.

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Best for
YouTubers wanting phone support
Pricing
From $12/month for 500 contacts

Pros

  • Easy to use
  • Phone support
  • Reliable
  • Event features

Cons

  • Limited automation
  • Templates dated
  • Higher prices
  • Not creator-focused
#11
HubSpot

Enterprise solution for media companies.

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Best for
Creator networks only
Pricing
Free basic, paid from $50/month

Pros

  • Full CRM
  • Great for teams
  • Reporting
  • Integrations

Cons

  • Overkill
  • Expensive
  • Complex
  • Lock-in
#12
Moosend

Budget-friendly with good features.

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Best for
Very price-conscious YouTubers
Pricing
From $9/month for 500 subscribers

Pros

  • Very affordable
  • Good automation
  • Responsive support
  • Landing pages

Cons

  • Less known
  • Limited integrations
  • Smaller templates
  • Fewer features
#13
Campaign Monitor

Beautiful templates for branded newsletters.

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Best for
YouTubers prioritizing design
Pricing
From $9/month for 500 contacts

Pros

  • Beautiful templates
  • Great branding
  • Reliable delivery
  • Professional look

Cons

  • Contact pricing
  • Limited automation
  • Gets expensive
  • Not creator-specific

Feature Comparison

FeatureSequenzyConvertKitMailchimpMailerLite
Video announcements
Welcome sequences
AI content
Drag-and-drop editor
Automation
Landing pages
Free tier

Email Sequences Every YouTuber Needs

These are the essential automated email sequences that will help you grow your business and keep clients coming back.

New Subscriber Welcome

Trigger: When someone joins your list

Welcome new subscribers and introduce your channel.

Immediately
Welcome to the {{channel_name}} community!

Thank them. Introduce yourself. Link to best videos.

Day 3
The video that changed everything

Share your most popular or meaningful video.

Day 7
What to expect from me

Content schedule. What you cover. How to stay connected.

New Video Announcement

Trigger: When new video publishes

Notify subscribers about new content.

Upload day
New video: {{video_title}}

Video summary. Why they should watch. Watch link.

Product Launch

Trigger: When launching course, merch, or product

Promote products to engaged subscribers.

Day 1
Something new for {{channel_name}} fans

Product announcement. Why you created it. Link.

Day 3
Questions about {{product_name}}?

FAQ. Testimonials. Urgency if applicable.

Day 7
Last chance for {{product_name}}

Final reminder. Deadline messaging.

Re-engagement

Trigger: 30 days of no opens

Win back inactive subscribers.

30 days
Miss watching together?

What they have missed. Best recent videos.

How to Choose the Right Email Tool

Creator focus. Choose platforms that understand content creators.

List size. Calculate costs at your expected subscriber count, not starting prices.

Product sales. If you sell courses or merch, prioritize platforms with commerce features.

What Works for YouTubers

Own your audience. Email is the only channel you truly control.

Consistency wins. Regular emails keep subscribers engaged between videos.

Value beyond videos. Exclusive content makes email worth subscribing to.

Getting Started

  1. Create a signup call-to-action for your videos
  2. Set up a welcome sequence for new subscribers
  3. Create a video announcement template
  4. Promote your list in every video

Start simple and expand later.

Frequently Asked Questions

Video announcements when you publish. Weekly newsletter if you have enough content. Avoid overwhelming subscribers with daily emails.

Video announcements with watch links. Behind-the-scenes stories. Exclusive content not on YouTube. Personal updates and wins.

Mention your list in videos. Offer a lead magnet like exclusive content. Put signup in video descriptions. Run giveaways for subscribers.

YouTube controls the algorithm. Email goes directly to fans. You own the relationship. No risk of demonetization or algorithm changes.

Yes. Segment by content interest if you cover multiple topics. Segment buyers from free subscribers.

Open rates, click-through to videos, and list growth. Track which emails drive the most views and engagement.

Promote your courses or products. Announce sponsored content. Share affiliate links. Drive memberships and Patreon signups.

Yes. Welcome sequences and product launches work great automated. Video announcements can be semi-automated with templates.

Video titles work. 'New: {{video_title}}' or 'You asked for this...' create curiosity. Be specific about what they will see.

Batch your emails. Keep them short. Repurpose video content. A quick update is better than nothing.

Ready to grow your youtuber practice?

Start your free trial today. Set up your first email sequence in minutes with AI-powered content generation.

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Sequenzy - Complete Pricing Guide

Pricing Model

Sequenzy uses subscriber-based pricing. You only pay for subscribers active in sequences (automations). Inactive subscribers are free to store.

All Pricing Tiers

  • 0-100 subscribers: Free (Free annually) - 2k emails/month
  • 101-1,000 subscribers: $19/month ($205/year annually) - 15k emails/month
  • 1,001-5,000 subscribers: $29/month ($313/year annually) - 60k emails/month
  • 5,001-10,000 subscribers: $49/month ($529/year annually) - 120k emails/month
  • 10,001-25,000 subscribers: $99/month ($1069/year annually) - 300k emails/month
  • 25,001-50,000 subscribers: $199/month ($2149/year annually) - 600k emails/month
  • 50,001-100,000 subscribers: $349/month ($3769/year annually) - 1.2M emails/month
  • 100,000+ subscribers: Custom pricing (Custom annually) - Unlimited emails/month

Yearly billing: All plans offer a 10% discount when billed annually.

Free Plan Features (0-100 subscribers)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations
  • Full REST API access
  • Custom sending domain

Paid Plan Features (1,000 - 100,000 subscribers)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations (Stripe, Paddle, Lemon Squeezy)
  • Full REST API access
  • Custom sending domain

Enterprise Plan Features (100,000+ subscribers)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations
  • Full REST API access
  • Custom sending domain

Important Pricing Notes

  • You only pay for subscribers who are active in automations/sequences
  • Storing inactive subscribers is free
  • No hidden fees - all features included in the price
  • No credit card required for free tier

Contact

  • Pricing Page: https://sequenzy.com/pricing
  • Sales: hello@sequenzy.com