How to Choose the Right Email Tool
The best email marketing tool depends on your tire shop situation:
Shop size matters. Single-location shops can use simple tools. Multi-location operations need more organization and reporting.
Customer volume. High-volume shops need efficient automation. Smaller shops can be more personal.
Budget is real. Most tire shops run on tight margins. Calculate cost at your expected list size before committing.
What Actually Works for Tire Shops
After talking to tire shop owners about email marketing:
Seasonal reminders drive revenue. Sending tire changeover reminders 4-6 weeks before winter and spring consistently fills appointment slots.
Rotation reminders build loyalty. Customers who come in regularly for rotations buy their next set of tires from you.
Promotional timing matters. Slow periods in late January and mid-summer are perfect for targeted tire sales.
Getting Started
Pick a tool from this list. Then:
- Import your customer list with vehicle information
- Set up seasonal tire change reminder automation
- Create a tire rotation reminder sequence
- Plan promotional campaigns for slow periods
Start simple and expand later.