How to Choose the Right Email Tool
The best email marketing tool depends on your situation:
Company size matters. Smaller operations can use simple tools. Larger companies need more organization and segmentation.
Project volume. High volume companies benefit from more automation. Lower volume can manage manually.
Budget is real. Most roofing companies should focus on ROI, not features. Calculate cost at your expected list size.
What Actually Works for Roofers
After talking to many roofing company owners about email marketing:
Long-term relationships pay off. Roofs need work every 15-25 years. Staying connected with past customers means they call you first.
Storm response speed matters. Having email templates ready to send after storms captures business before competitors.
Referrals come from staying present. Satisfied customers forget about you unless you stay in touch.
Getting Started
Pick a tool from this list. Then:
- Import your customer and lead list
- Set up post-project follow-up sequences
- Create storm response templates
- Build annual customer check-in automation
Start simple and expand later.