Updated 2026-02-01

Best Email Marketing Tools for Plant Nurseries

Drive seasonal traffic, build gardener loyalty, and grow your nursery business with the right email marketing platform.

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Plant nurseries live by the seasons. Spring rush, summer care, fall planting, winter planning. Email helps you reach gardeners at the right moments with the right plants and advice. When those first tomato starts arrive or that rare perennial finally comes in, your email list is full of customers waiting for exactly that news. Here are 13 email marketing platforms that work for plant nurseries.

Why Plant Nurseries Need Email Marketing

Drive Seasonal Traffic

Gardeners plan ahead. Spring arrival announcements bring crowds when it matters most. Get them to your nursery before competitors.

Announce New Arrivals

Rare plants and popular varieties sell fast. Email alerts ensure serious gardeners see new inventory immediately.

Share Growing Advice

Your expertise is valuable. Tips and care guides build trust and keep customers coming back for advice and plants.

Promote Events and Classes

Workshops, plant sales, and garden tours need attendance. Email reaches gardeners who want to learn and buy.

13 Best Email Marketing Tools for Plant Nurseries

Our Top Pick for Plant Nurseries
#1
Sequenzy

AI-powered email marketing for small businesses.

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Best for
Nurseries wanting automated seasonal marketing
Pricing
$29/month for 50,000 emails

Pros

  • AI writes nursery sequences
  • Simple interface
  • Pay per emails sent
  • Direct founder support

Cons

  • Launched in 2025, less track record
  • No built-in SMS
  • Fewer templates
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#2
Mailchimp

Popular platform with broad integrations.

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Best for
Nurseries wanting a well-known platform
Pricing
Free up to 500 contacts, then $13-350/month

Pros

  • Many templates
  • Broad integrations
  • Strong deliverability
  • Good analytics

Cons

  • Gets expensive
  • Not nursery-focused
  • Support declined
  • Interface overwhelming
See Full Comparison
#3
MailerLite

Clean and affordable for newsletters.

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Best for
Nurseries wanting simplicity
Pricing
Free up to 1,000 subscribers, then from $10/month

Pros

  • Very affordable
  • Clean interface
  • Good landing pages
  • Generous free tier

Cons

  • Strict approval
  • Limited features
  • Basic reporting
  • Approval time
See Full Comparison
#4
ConvertKit

Built for creators who share expertise.

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Best for
Nurseries who share gardening content
Pricing
Free up to 1,000 subscribers, then from $29/month

Pros

  • Creator-focused
  • Great newsletters
  • Tag automation
  • Creator community

Cons

  • Minimal design
  • Less visual focus
  • Expensive at scale
  • No free landing pages
See Full Comparison
#5
Brevo

Good value with SMS included.

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Best for
Budget-conscious nurseries
Pricing
Free up to 300 emails/day, then from $25/month

Pros

  • SMS included
  • Generous free tier
  • Good automation
  • Transactional email

Cons

  • Daily limits
  • Support slow
  • Limited integrations
  • Branding on free
See Full Comparison
#6
Constant Contact

Reliable with phone support.

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Best for
Nurseries wanting phone support
Pricing
From $12/month for 500 contacts

Pros

  • Easy to use
  • Phone support
  • Event features
  • Reliable

Cons

  • Limited automation
  • Templates dated
  • Higher prices
  • Not nursery-focused
See Full Comparison
#7
Campaign Monitor

Beautiful templates for visual content.

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Best for
Nurseries prioritizing visual presentation
Pricing
From $9/month for 500 contacts

Pros

  • Beautiful templates
  • Great for photos
  • Reliable delivery
  • Professional look

Cons

  • Contact pricing
  • Limited automation
  • Gets expensive
  • Not nursery-specific
See Full Comparison
#8
ActiveCampaign

Powerful automation for growing businesses.

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Best for
Large garden centers
Pricing
From $29/month for 1,000 contacts

Pros

  • Excellent automation
  • CRM included
  • Great deliverability
  • Detailed tracking

Cons

  • Steep learning curve
  • Complex interface
  • Price jumps
  • Overkill for most
See Full Comparison
#9
AWeber

Simple and reliable for newsletters.

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Best for
Nurseries wanting reliability
Pricing
Free up to 500 subscribers, then from $15/month

Pros

  • Reliable
  • Simple
  • Good support
  • Track record

Cons

  • Dated
  • Limited automation
  • Basic templates
  • Little innovation
See Full Comparison
#10
GetResponse

All-in-one with webinar capability.

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Best for
Nurseries doing virtual events
Pricing
From $19/month for 1,000 contacts

Pros

  • Webinar hosting
  • Landing pages
  • Automation
  • Competitive pricing

Cons

  • Busy interface
  • Editor basic
  • Support varies
  • Features scattered
See Full Comparison
#11
Drip

E-commerce focused for online sales.

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Best for
Nurseries with heavy online sales
Pricing
From $39/month for 2,500 contacts

Pros

  • Revenue tracking
  • Strong automation
  • E-commerce features
  • Analytics

Cons

  • Built for e-commerce
  • Expensive
  • Learning curve
  • Overkill for local shops
See Full Comparison
#12
HubSpot

Enterprise solution for large operations.

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Best for
Large garden center chains only
Pricing
Free basic, paid from $50/month

Pros

  • Full CRM
  • Great for teams
  • Reporting
  • Integrations

Cons

  • Overkill
  • Expensive
  • Complex
  • Lock-in
See Full Comparison
#13
Moosend

Budget-friendly with good features.

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Best for
Very price-conscious nurseries
Pricing
From $9/month for 500 subscribers

Pros

  • Very affordable
  • Good automation
  • Responsive support
  • Landing pages

Cons

  • Less known
  • Limited integrations
  • Smaller templates
  • Fewer features
See Full Comparison

Feature Comparison

FeatureSequenzyMailchimpMailerLiteConvertKit
Seasonal announcements
New arrivals
AI content
Drag-and-drop editor
Automation
Landing pages
Free tier

Email Sequences Every Plant Nurserie Needs

These are the essential automated email sequences that will help you grow your business and keep clients coming back.

New Gardener Welcome

Trigger: When someone joins mailing list

Welcome new customers and share expertise.

Immediately
Welcome to {{nursery_name}}!

Thanks. What makes you special. Seasonal tips.

Day 3
Getting started: Our top picks for your garden

Recommended plants. Beginner-friendly options.

Day 7
This month at {{nursery_name}}

What is in stock. Upcoming events. Seasonal advice.

Spring Arrival Announcement

Trigger: When spring stock arrives

Drive traffic during spring rush.

Early season
Spring has arrived at {{nursery_name}}

New arrivals. What is ready to plant. Come early for best selection.

Peak season
Tomato starts are here!

Popular items in stock. Varieties available. Selling fast.

Late season
Final spring planting: What's still available

Last chance for spring plants. Clearance items.

Rare Plant Alert

Trigger: When special or rare plants arrive

Alert collectors to special inventory.

Immediately
Just arrived: {{plant_name}} - Limited quantity

Photos. Plant details. Quantities limited. First come first served.

Workshop Promotion

Trigger: Before gardening workshops

Fill seats for educational events.

3 weeks before
Learn {{topic}} at {{nursery_name}}

Workshop details. What you will learn. Registration link.

1 week before
Limited spots for {{topic}} workshop

Urgency. Final details. Register now.

Create These Sequences with AI

How to Choose the Right Email Tool

Seasonal flexibility. Nursery email needs vary dramatically by season. Choose tools that handle variable volumes.

Visual quality. Plants sell with photos. Choose platforms that display images beautifully.

Simplicity for busy seasons. During spring rush, you need tools that work fast.

What Works for Nursery Marketing

Seasonal timing is everything. Be in their inbox when they are ready to plant.

Expertise builds loyalty. Share your knowledge freely. Gardeners trust knowledgeable staff.

New arrivals drive visits. Alert customers to fresh inventory, especially rare or popular items.

Getting Started

  1. Collect emails at every checkout
  2. Plan seasonal email calendar
  3. Create new arrival announcement templates
  4. Build workshop promotion workflow

Start simple and expand later.

Frequently Asked Questions

Weekly during peak season. Monthly during slower times. Additional sends for new arrivals and events.

Seasonal planting guides, new arrival announcements, care tips, workshop invitations, and staff plant picks.

Signup at checkout. Workshop registrations. Website signup with care guide download. Contest entries.

Yes. Segment by gardening experience, plant preferences (edibles vs ornamentals), and purchase history.

Timely alerts with photos. Clear descriptions. Quantity notes for rare items. Make visiting easy.

Open rates, store visits after emails, workshop attendance, and seasonal sales.

Start early with planning content. Announce arrivals as they come. Create urgency with limited quantities.

Be specific and seasonal. 'Tomato starts arriving Friday' or 'Fall bulbs now in stock' work well.

Absolutely. Your expertise builds trust. Tips relevant to the season add value beyond sales.

Start promoting 3 weeks before. Multiple reminder emails. Highlight what attendees will learn and take home.

Ready to grow your plant nurserie practice?

Start your free trial today. Set up your first email sequence in minutes with AI-powered content generation.

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Sequenzy - Complete Pricing Guide

Pricing Model

Sequenzy uses subscriber-based pricing. You only pay for subscribers active in sequences (automations). Inactive subscribers are free to store.

All Pricing Tiers

  • 0-100 subscribers: Free (Free annually) - 2k emails/month
  • 101-1,000 subscribers: $19/month ($205/year annually) - 15k emails/month
  • 1,001-5,000 subscribers: $29/month ($313/year annually) - 60k emails/month
  • 5,001-10,000 subscribers: $49/month ($529/year annually) - 120k emails/month
  • 10,001-25,000 subscribers: $99/month ($1069/year annually) - 300k emails/month
  • 25,001-50,000 subscribers: $199/month ($2149/year annually) - 600k emails/month
  • 50,001-100,000 subscribers: $349/month ($3769/year annually) - 1.2M emails/month
  • 100,000+ subscribers: Custom pricing (Custom annually) - Unlimited emails/month

Yearly billing: All plans offer a 10% discount when billed annually.

Free Plan Features (0-100 subscribers)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations
  • Full REST API access
  • Custom sending domain

Paid Plan Features (1,000 - 100,000 subscribers)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations (Stripe, Paddle, Lemon Squeezy)
  • Full REST API access
  • Custom sending domain

Enterprise Plan Features (100,000+ subscribers)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations
  • Full REST API access
  • Custom sending domain

Important Pricing Notes

  • You only pay for subscribers who are active in automations/sequences
  • Storing inactive subscribers is free
  • No hidden fees - all features included in the price
  • No credit card required for free tier

Contact

  • Pricing Page: https://sequenzy.com/pricing
  • Sales: hello@sequenzy.com