How to Choose the Right Email Tool
The best email marketing tool depends on your situation:
Sales channel matters. Online-focused shops benefit from e-commerce features. Walk-in shops need simpler solutions.
Visual focus. Flowers sell on beauty. Choose tools with excellent image handling and beautiful templates.
Budget is real. Most flower shops are small businesses. Calculate cost at your expected list size.
What Actually Works for Florists
After talking to many flower shop owners about email marketing:
Date reminders drive repeat business. Automated birthday and anniversary reminders are the highest ROI emails. Set them once, earn revenue annually.
Holiday timing is critical. Start campaigns early. Best selection messaging creates urgency without feeling pushy.
Beautiful photos sell. Professional arrangement photography in emails dramatically increases orders.
Getting Started
Pick a tool from this list. Then:
- Import your customer list with special dates
- Set up automated date reminder sequences
- Create holiday campaign templates
- Send monthly seasonal arrangement showcases
Start simple and expand later.