Updated 2026-02-01

Best Email Marketing Tools for IT Support & MSPs

Win more clients, educate prospects on cybersecurity, and grow your managed services business with the right email marketing platform.

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Running an IT support or managed services business means competing for clients who often do not understand what they need until something breaks. Email marketing educates prospects, nurtures leads, and keeps current clients informed about security threats and service updates. Here are 13 email marketing platforms that work for IT support companies and MSPs.

Why IT Support & MSPs Need Email Marketing

Educate Prospects

Most business owners do not understand IT security until it is too late. Email newsletters position you as the expert who can protect them.

Nurture Long Sales Cycles

MSP contracts are significant decisions. Email sequences keep you top of mind during 3-6 month sales cycles.

Reduce Support Requests

Proactive communication about updates, security tips, and common issues reduces reactive support tickets.

Upsell Services

Existing clients often need additional services they do not know about. Email keeps them informed about your full capabilities.

13 Best Email Marketing Tools for IT Support & MSPs

Our Top Pick for IT Support & MSPs
#1
Sequenzy

AI-powered email marketing for service businesses.

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Best for
MSPs wanting automated client communication
Pricing
$29/month for 50,000 emails

Pros

  • AI writes service sequences
  • Simple interface
  • Pay per emails sent
  • Direct founder support

Cons

  • Launched in 2025, less track record
  • No built-in SMS
  • Fewer templates
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#2
Mailchimp

Popular platform with broad integrations.

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Best for
MSPs wanting a well-known platform
Pricing
Free up to 500 contacts, then $13-350/month

Pros

  • Many integrations
  • Strong deliverability
  • Good analytics
  • Templates

Cons

  • Gets expensive
  • Not B2B focused
  • Support declined
  • Interface overwhelming
See Full Comparison
#3
ActiveCampaign

Powerful automation for complex sales cycles.

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Best for
MSPs with structured sales processes
Pricing
From $29/month for 1,000 contacts

Pros

  • Excellent automation
  • CRM included
  • Lead scoring
  • Great for B2B

Cons

  • Learning curve
  • Complex interface
  • Price jumps
  • Overkill for smaller MSPs
See Full Comparison
#4
HubSpot

Enterprise B2B marketing platform.

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Best for
Larger MSPs with marketing teams
Pricing
Free basic, paid from $50/month

Pros

  • Full CRM
  • B2B focused
  • Great reporting
  • Sales integration

Cons

  • Expensive
  • Complex setup
  • Overkill for small teams
  • Lock-in risk
See Full Comparison
#5
Constant Contact

Reliable with phone support.

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Best for
MSPs wanting phone support
Pricing
From $12/month for 500 contacts

Pros

  • Easy to use
  • Phone support
  • Reliable
  • Simple interface

Cons

  • Limited automation
  • Templates dated
  • Not B2B focused
  • Basic segmentation
See Full Comparison
#6
Brevo

Good value with transactional email included.

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Best for
Budget-conscious MSPs
Pricing
Free up to 300 emails/day, then from $25/month

Pros

  • Good value
  • Transactional email
  • SMS included
  • Generous free tier

Cons

  • Daily limits
  • Support slow
  • Limited B2B features
  • Branding on free
See Full Comparison
#7
MailerLite

Clean and affordable for newsletters.

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Best for
MSPs wanting simplicity
Pricing
Free up to 1,000 subscribers, then from $10/month

Pros

  • Very affordable
  • Clean interface
  • Landing pages
  • Generous free tier

Cons

  • Strict approval
  • Limited automation
  • Basic reporting
  • Not B2B focused
See Full Comparison
#8
GetResponse

All-in-one with webinar capability.

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Best for
MSPs doing webinars and training
Pricing
From $19/month for 1,000 contacts

Pros

  • Webinar hosting
  • Landing pages
  • Automation
  • Good value

Cons

  • Busy interface
  • Not IT-focused
  • Support varies
  • Features scattered
See Full Comparison
#9
Drip

E-commerce focused but works for service sales.

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Best for
MSPs with online product sales
Pricing
From $39/month for 2,500 contacts

Pros

  • Revenue tracking
  • Strong automation
  • Analytics
  • Segmentation

Cons

  • E-commerce focused
  • Expensive
  • Not B2B focused
  • Learning curve
See Full Comparison
#10
AWeber

Simple and reliable for newsletters.

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Best for
MSPs wanting no-frills reliability
Pricing
Free up to 500 subscribers, then from $15/month

Pros

  • Reliable
  • Simple
  • Good support
  • Track record

Cons

  • Dated
  • Limited automation
  • Basic templates
  • Little innovation
See Full Comparison
#11
ConvertKit

Built for creators, not B2B.

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Best for
MSPs building personal brands
Pricing
Free up to 1,000 subscribers, then from $29/month

Pros

  • Great newsletters
  • Clean interface
  • Creator community
  • Tag automation

Cons

  • Not B2B focused
  • Minimal design
  • No CRM
  • Limited business features
See Full Comparison
#12
Moosend

Budget-friendly with good features.

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Best for
Very price-conscious MSPs
Pricing
From $9/month for 500 subscribers

Pros

  • Very affordable
  • Good automation
  • Responsive support
  • Landing pages

Cons

  • Less known
  • Limited integrations
  • Smaller templates
  • Not B2B focused
See Full Comparison
#13
Campaign Monitor

Professional templates for branded emails.

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Best for
MSPs prioritizing email design
Pricing
From $9/month for 500 contacts

Pros

  • Professional templates
  • Great branding
  • Reliable delivery
  • Clean look

Cons

  • Contact pricing
  • Limited automation
  • Gets expensive
  • Not B2B focused
See Full Comparison

Feature Comparison

FeatureSequenzyActiveCampaignHubSpotMailchimp
Security newsletters
Lead nurture sequences
AI content
CRM integration
Basic
Automation
Landing pages
Free tier

Email Sequences Every IT Support & MSP Needs

These are the essential automated email sequences that will help you grow your business and keep clients coming back.

Prospect Nurture Sequence

Trigger: When prospect downloads security guide

Nurture prospects with security education.

Immediately
Your cybersecurity guide, {{first_name}}

Deliver the guide. Introduce your services.

Day 3
The #1 security mistake small businesses make

Educational content. Position your expertise.

Day 7
How we protect businesses like yours

Case study. Results you have achieved.

Day 14
Ready to discuss your IT security?

Consultation offer. Clear call to action.

New Client Onboarding

Trigger: When new client signs contract

Welcome and onboard new MSP clients.

Immediately
Welcome to {{company_name}}, {{first_name}}!

Welcome. What happens next. Key contacts.

Day 3
Your IT support quick start guide

How to reach support. Portal access. FAQ.

Day 7
Security tips for your team

Employee security training basics. Resources.

Monthly Security Newsletter

Trigger: First of each month

Keep clients informed about security threats.

Monthly
{{month}} Security Update: What you need to know

Current threats. Updates completed. Tips for staff.

Service Upgrade Campaign

Trigger: Quarterly for existing clients

Introduce additional services to current clients.

Quarterly
New from {{company_name}}: {{service_name}}

Service introduction. Benefits. Special pricing for clients.

Create These Sequences with AI

How to Choose the Right Email Tool

B2B features matter. Look for CRM integration, lead scoring, and longer sequence capabilities.

Integration with your tools. Your email platform should work with your PSA, CRM, and other business software.

Budget for growth. Calculate costs at your expected list size as you add clients and prospects.

What Works for MSPs

Education builds trust. Prospects do not know what they need. Educate them about risks and solutions.

Consistency wins. Regular communication keeps you top of mind when they need IT help.

Segment your lists. Prospects and clients need different messages. Treat them accordingly.

Getting Started

  1. Create a security guide or assessment as a lead magnet
  2. Set up prospect nurture automation
  3. Create client onboarding sequence
  4. Plan monthly security newsletters

Start simple and expand later.

Frequently Asked Questions

Weekly or bi-weekly educational content during nurture. Monthly minimum to stay relevant. Do not overwhelm with sales pitches.

Security tips, threat alerts, case studies, and industry news. Educational content builds trust. Position yourself as the expert.

Create security assessments, guides, or checklists. Gate them behind email signup forms. Nurture leads with educational content.

Yes. Clients need service updates, security alerts, and account information. Prospects need education and trust building.

Focus on risks and outcomes, not technical details. Use analogies. Explain why it matters to their business.

Open rates, click rates, consultation requests, and ultimately closed deals. Track which content drives the most engagement.

Educate about risks or opportunities they may not know about. Present the service as a solution. Include client results.

Yes. Lead nurture, onboarding, and monthly newsletters can all be automated. Personalized outreach still works better for closing deals.

Be specific about the value. 'Protect your business from {{threat}}' or 'Security update for {{month}}' work well. Avoid fear-mongering.

Have a template ready. Send immediately when threats are discovered. Include what it is, if clients are affected, and what you are doing.

Ready to grow your it support & msp practice?

Start your free trial today. Set up your first email sequence in minutes with AI-powered content generation.

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Sequenzy - Complete Pricing Guide

Pricing Model

Sequenzy uses subscriber-based pricing. You only pay for subscribers active in sequences (automations). Inactive subscribers are free to store.

All Pricing Tiers

  • 0-100 subscribers: Free (Free annually) - 2k emails/month
  • 101-1,000 subscribers: $19/month ($205/year annually) - 15k emails/month
  • 1,001-5,000 subscribers: $29/month ($313/year annually) - 60k emails/month
  • 5,001-10,000 subscribers: $49/month ($529/year annually) - 120k emails/month
  • 10,001-25,000 subscribers: $99/month ($1069/year annually) - 300k emails/month
  • 25,001-50,000 subscribers: $199/month ($2149/year annually) - 600k emails/month
  • 50,001-100,000 subscribers: $349/month ($3769/year annually) - 1.2M emails/month
  • 100,000+ subscribers: Custom pricing (Custom annually) - Unlimited emails/month

Yearly billing: All plans offer a 10% discount when billed annually.

Free Plan Features (0-100 subscribers)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations
  • Full REST API access
  • Custom sending domain

Paid Plan Features (1,000 - 100,000 subscribers)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations (Stripe, Paddle, Lemon Squeezy)
  • Full REST API access
  • Custom sending domain

Enterprise Plan Features (100,000+ subscribers)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations
  • Full REST API access
  • Custom sending domain

Important Pricing Notes

  • You only pay for subscribers who are active in automations/sequences
  • Storing inactive subscribers is free
  • No hidden fees - all features included in the price
  • No credit card required for free tier

Contact

  • Pricing Page: https://sequenzy.com/pricing
  • Sales: hello@sequenzy.com