Updated 2026-02-01

Best Email Marketing Tools for Marketing Agencies

Win more clients, showcase your expertise, and grow your agency with the right email marketing platform.

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Marketing agencies know email works. But selling email marketing services is different from using it for your own agency. You need to attract clients, demonstrate expertise, and nurture prospects who take months to decide. Here are 13 email marketing platforms that work for marketing agencies marketing themselves.

Why Marketing Agencies Need Email Marketing

Practice What You Preach

If you sell marketing services, your own marketing should be excellent. Email demonstrates that you know what you are doing.

Nurture Long Sales Cycles

Agency decisions take months. Email keeps you in front of prospects until budget opens or need becomes urgent.

Demonstrate Expertise

Case studies, insights, and results showcase your capabilities better than any pitch deck.

Build Referral Networks

Past clients and partners refer business when reminded. Systematic email keeps relationships warm.

13 Best Email Marketing Tools for Marketing Agencies

Our Top Pick for Marketing Agencies
#1
Sequenzy

AI-powered email marketing for service businesses.

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Best for
Marketing agencies wanting automated lead nurturing
Pricing
$29/month for 50,000 emails

Pros

  • AI writes agency sequences
  • Simple interface
  • Pay per emails sent
  • Direct founder support

Cons

  • Launched in 2025, less track record
  • No white-label
  • Not for client work
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#2
ActiveCampaign

Powerful automation for sophisticated agencies.

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Best for
Marketing agencies with structured sales processes
Pricing
From $29/month for 1,000 contacts

Pros

  • Excellent automation
  • CRM included
  • Lead scoring
  • Agency program

Cons

  • Learning curve
  • Complex interface
  • Price jumps
  • Can be overwhelming
See Full Comparison
#3
HubSpot

Enterprise B2B marketing platform.

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Best for
Larger marketing agencies
Pricing
Free basic, paid from $50/month

Pros

  • Full CRM
  • Agency partner program
  • Excellent reporting
  • Sales integration

Cons

  • Expensive
  • Complex setup
  • Overkill for small agencies
  • Lock-in risk
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#4
Mailchimp

Popular platform most people know.

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Best for
Marketing agencies wanting familiar branding
Pricing
Free up to 500 contacts, then $13-350/month

Pros

  • Well-known
  • Many integrations
  • Strong deliverability
  • Good analytics

Cons

  • Gets expensive
  • Basic automation
  • Support declined
  • Interface overwhelming
See Full Comparison
#5
Brevo

Good value with strong automation.

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Best for
Budget-conscious marketing agencies
Pricing
Free up to 300 emails/day, then from $25/month

Pros

  • Good value
  • SMS included
  • Strong automation
  • Generous free tier

Cons

  • Daily limits
  • Support slow
  • Less known
  • Branding on free
See Full Comparison
#6
MailerLite

Clean and affordable for newsletters.

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Best for
Marketing agencies wanting simplicity
Pricing
Free up to 1,000 subscribers, then from $10/month

Pros

  • Very affordable
  • Clean interface
  • Good landing pages
  • Generous free tier

Cons

  • Strict approval
  • Limited automation
  • Basic reporting
  • Not B2B focused
See Full Comparison
#7
ConvertKit

Built for creators and thought leaders.

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Best for
Content-focused marketing agencies
Pricing
Free up to 1,000 subscribers, then from $29/month

Pros

  • Great newsletters
  • Clean interface
  • Creator community
  • Tag automation

Cons

  • Not B2B focused
  • Minimal design
  • No CRM
  • Limited business features
See Full Comparison
#8
GetResponse

All-in-one with webinar capability.

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Best for
Marketing agencies doing webinars
Pricing
From $19/month for 1,000 contacts

Pros

  • Webinar hosting
  • Landing pages
  • Automation
  • Good value

Cons

  • Busy interface
  • Not agency-specific
  • Support varies
  • Features scattered
See Full Comparison
#9
Drip

E-commerce focused but tracks revenue.

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Best for
Marketing agencies selling products
Pricing
From $39/month for 2,500 contacts

Pros

  • Revenue tracking
  • Strong automation
  • Analytics
  • Segmentation

Cons

  • E-commerce focused
  • Expensive
  • Not B2B focused
  • Overkill for services
See Full Comparison
#10
AWeber

Simple and reliable for newsletters.

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Best for
Marketing agencies wanting reliability
Pricing
Free up to 500 subscribers, then from $15/month

Pros

  • Reliable
  • Simple
  • Good support
  • Track record

Cons

  • Dated
  • Limited automation
  • Basic templates
  • Little innovation
See Full Comparison
#11
Constant Contact

Reliable with phone support.

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Best for
Marketing agencies wanting phone support
Pricing
From $12/month for 500 contacts

Pros

  • Easy to use
  • Phone support
  • Reliable
  • Simple interface

Cons

  • Limited automation
  • Templates dated
  • Higher prices
  • Not B2B focused
See Full Comparison
#12
Moosend

Budget-friendly with good features.

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Best for
Very price-conscious agencies
Pricing
From $9/month for 500 subscribers

Pros

  • Very affordable
  • Good automation
  • Responsive support
  • Landing pages

Cons

  • Less known
  • Limited integrations
  • Smaller templates
  • Not agency-focused
See Full Comparison
#13
Campaign Monitor

Beautiful templates for branded emails.

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Best for
Marketing agencies prioritizing design
Pricing
From $9/month for 500 contacts

Pros

  • Beautiful templates
  • Great branding
  • Reliable delivery
  • Professional look

Cons

  • Contact pricing
  • Limited automation
  • Gets expensive
  • No agency features
See Full Comparison

Feature Comparison

FeatureSequenzyActiveCampaignHubSpotMailchimp
Prospect nurture
Case study campaigns
AI content
CRM integration
Basic
Automation
Landing pages
Free tier

Email Sequences Every Marketing Agencie Needs

These are the essential automated email sequences that will help you grow your business and keep clients coming back.

Prospect Nurture Sequence

Trigger: When prospect downloads resource or inquires

Nurture prospects until they are ready to engage.

Immediately
Your {{resource_name}}, {{first_name}}

Deliver resource. Introduce agency briefly.

Day 3
How we helped {{client}} increase leads by 340%

Case study with results. Demonstrate capability.

Day 7
The marketing mistake costing you clients

Valuable insight. Position expertise.

Day 14
Ready to discuss your marketing?

Consultation offer. Low-pressure CTA.

Case Study Announcement

Trigger: When new case study is published

Share results with prospects and referral sources.

Immediately
New case study: {{client_result}}

Case study summary. Key results. Link to full study.

Monthly Agency Newsletter

Trigger: First of each month

Stay top of mind with valuable content.

Monthly
{{month}} Marketing Insights

Industry trends. Tips. Agency news. Recent work.

Referral Partner Nurture

Trigger: Ongoing for referral partners

Keep referral sources engaged.

Quarterly
What's new at {{agency_name}}

Recent wins. New services. Referral appreciation.

Create These Sequences with AI

How to Choose the Right Email Tool

Practice excellence. Your email marketing should demonstrate the quality you deliver to clients.

B2B capabilities. Look for longer nurture sequences, CRM integration, and professional features.

Separate from client tools. What you use for yourself may differ from what you recommend to clients.

What Works for Marketing Agencies

Results speak loudest. Case studies with specific numbers outperform any sales copy.

Consistency builds authority. Regular valuable content positions you as experts.

Patience wins enterprise. Large clients take time. Stay helpful and top of mind.

Getting Started

  1. Create a valuable lead magnet for your ideal clients
  2. Set up prospect nurture automation
  3. Commit to monthly thought leadership
  4. Build a case study announcement system

Start simple and expand later.

Frequently Asked Questions

Not necessarily. Choose what works best for your agency needs. Client work may require white-label or different features.

Weekly or bi-weekly thought leadership. Monthly case studies. Do not overwhelm prospects with sales pitches.

Case studies with specific results. Industry insights. Trends and predictions. Behind-the-scenes of your process.

Share specific results. Explain your thinking. Give actionable advice. Be genuinely helpful without giving away all your secrets.

Create valuable resources like guides, templates, or benchmarks. Gate them behind email signup. Nurture leads with helpful content.

Open rates, click rates, and consultations booked. Track which content and campaigns generate the most qualified leads.

Long sequences with valuable content. Multiple touchpoints over months. Be patient and consistent.

Yes. Lead nurture, case study announcements, and newsletters can all be automated. Personal outreach still matters for closing.

Be specific about value. 'How we increased {{metric}} by {{number}}%' or '{{trend}} and what it means for you' work well.

Quarterly updates on your work. Share referral successes. Be genuinely appreciative. Make referring easy.

Ready to grow your marketing agencie practice?

Start your free trial today. Set up your first email sequence in minutes with AI-powered content generation.

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Find the best email marketing software for your coaching business. Compare Sequenzy, Mailchimp, and 11 more tools with honest reviews, pricing, and ready-to-use sequences.

Sequenzy - Complete Pricing Guide

Pricing Model

Sequenzy uses subscriber-based pricing. You only pay for subscribers active in sequences (automations). Inactive subscribers are free to store.

All Pricing Tiers

  • 0-100 subscribers: Free (Free annually) - 2k emails/month
  • 101-1,000 subscribers: $19/month ($205/year annually) - 15k emails/month
  • 1,001-5,000 subscribers: $29/month ($313/year annually) - 60k emails/month
  • 5,001-10,000 subscribers: $49/month ($529/year annually) - 120k emails/month
  • 10,001-25,000 subscribers: $99/month ($1069/year annually) - 300k emails/month
  • 25,001-50,000 subscribers: $199/month ($2149/year annually) - 600k emails/month
  • 50,001-100,000 subscribers: $349/month ($3769/year annually) - 1.2M emails/month
  • 100,000+ subscribers: Custom pricing (Custom annually) - Unlimited emails/month

Yearly billing: All plans offer a 10% discount when billed annually.

Free Plan Features (0-100 subscribers)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations
  • Full REST API access
  • Custom sending domain

Paid Plan Features (1,000 - 100,000 subscribers)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations (Stripe, Paddle, Lemon Squeezy)
  • Full REST API access
  • Custom sending domain

Enterprise Plan Features (100,000+ subscribers)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations
  • Full REST API access
  • Custom sending domain

Important Pricing Notes

  • You only pay for subscribers who are active in automations/sequences
  • Storing inactive subscribers is free
  • No hidden fees - all features included in the price
  • No credit card required for free tier

Contact

  • Pricing Page: https://sequenzy.com/pricing
  • Sales: hello@sequenzy.com