How to Choose the Right Email Tool
The best email marketing tool depends on your situation:
Volume matters. Solo designers can use simpler tools. Agencies need platforms that handle team workflows.
Visual presentation. Design is visual. Choose a platform that displays your work well in emails.
Budget is real. Calculate cost at your expected list size, not starting prices.
What Actually Works for Designers
After talking to many graphic designers about email marketing:
Speed wins projects. Fast inquiry response dramatically improves conversion rates. Automate this so no inquiry waits.
Show your work. Your portfolio is your best marketing. Regular showcases keep you top of mind.
Ask for referrals. Most designers never ask. A simple request to happy clients generates new business.
Getting Started
Pick a tool from this list. Then:
- Import your client and inquiry list
- Set up inquiry response automation
- Create project kickoff sequence
- Create delivery and follow-up sequence
Start simple and expand later.