How to Choose the Right Email Tool
The best email marketing tool depends on your situation:
Project volume matters. Solo videographers can use simpler tools. Production companies need platforms that handle complexity.
Visual presentation. Video is visual. Choose a platform that displays your thumbnails well in emails.
Budget is real. Calculate cost at your expected list size, not starting prices.
What Actually Works for Videographers
After talking to many videographers about email marketing:
Speed wins bookings. Fast inquiry response dramatically improves booking rates. Automate this so no inquiry waits.
Prep clients well. Project prep emails set expectations and improve results. Well-prepared clients are easier to work with.
Ask for referrals. Most videographers never ask. A simple request to happy clients generates new business.
Getting Started
Pick a tool from this list. Then:
- Import your client and inquiry list
- Set up inquiry response automation
- Create project prep sequence
- Create delivery and follow-up sequence
Start simple and expand later.